New Balance Archives - Campaign Middle East https://campaignme.com/tag/new-balance/ Mon, 01 Jun 2026 11:10:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png New Balance Archives - Campaign Middle East https://campaignme.com/tag/new-balance/ 32 32 Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger https://campaignme.com/campaign-market-minds-cmo-round-table-why-sports-marketing-must-grow-up-not-only-bigger/ Wed, 27 May 2026 05:00:57 +0000 https://campaignme.com/?p=122623 Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and women’s sports. […]

The post Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger appeared first on Campaign Middle East.

]]> New Balance takes over Alserkal Avenue for Grey Days 2026 https://campaignme.com/new-balance-takes-over-alserkal-avenue-for-grey-days-2026/ Fri, 22 May 2026 12:46:48 +0000 https://campaignme.com/?p=122299 New Balance hosted is annual Grey Days celebration this month, with a takeover of Alserkal Avenue in Dubai under The Grey Days Neighborhood experience. The 10-day event activation saw several partnerships with local, homegrown brands which included workshops, work-out classes, curated menus at artisanal coffee shops and more. Open to the public from 1 May […]

The post New Balance takes over Alserkal Avenue for Grey Days 2026 appeared first on Campaign Middle East.

]]> New Balance launches ‘Local Legends’ with Jumeirah Johns Running Club https://campaignme.com/new-balance-launches-local-legends-with-jumeirah-johns-running-club/ Fri, 27 Mar 2026 13:28:00 +0000 https://campaignme.com/?p=118284 New Balance, in partnership with Jumeirah Johns Running Club (JJRC), has launched a community-led running series designed to shine a spotlight on the small, homegrown businesses that keep Dubai moving. ‘Local Legends’ is built on the New Balance belief that running connects communities and shapes culture. Each run has been designed to bring runners to […]

The post New Balance launches ‘Local Legends’ with Jumeirah Johns Running Club appeared first on Campaign Middle East.

]]> The rise of quiet branding https://campaignme.com/the-rise-of-quiet-branding/ Mon, 09 Mar 2026 11:19:53 +0000 https://campaignme.com/?p=117501 For decades, marketing was built around reach. It’s been about the biggest billboard, the loudest TV spot and the most visible logo. The logic was simple: if enough people saw you, enough people would buy from you. Today, that equation is changing, especially across the MENA region. The shift is not just from offline to […]

The post The rise of quiet branding appeared first on Campaign Middle East.

]]> New Balance focuses on ‘real runners’ for Sun & Sand Sports launch https://campaignme.com/new-balance-focuses-on-real-runners-for-sun-sand-sports-launch/ Mon, 02 Feb 2026 14:21:59 +0000 https://campaignme.com/?p=115420 New Balance and Sun & Sand Sports have launched a footwear and apparel collection exclusive to the Middle East with a campaign that puts ‘real runners’ in focus. The campaign takes a social-first approach, showcasing four Middle Eastern athletes: Hamza Masmoudi, Tia Elhout, Ashwaq Alsaeiri and Bader Farhan Alshamry. New Balance picked these runners as […]

The post New Balance focuses on ‘real runners’ for Sun & Sand Sports launch appeared first on Campaign Middle East.

]]> From running clubs to research labs: how brands are learning on the ground https://campaignme.com/from-running-clubs-to-research-lab-how-brands-are-learning-from-the-ground/ Thu, 15 Jan 2026 06:28:01 +0000 https://campaignme.com/?p=114550 How many of us have been influenced to join a running club in the last year? And more importantly, how many of us noticed the brands behind those clubs? At Campaign Middle East, we’ve been paying attention. Beyond the hype and hashtags, a quieter strategy is unfolding across the region. Running events are no longer […]

The post From running clubs to research labs: how brands are learning on the ground appeared first on Campaign Middle East.

]]> The Annual: Top 25 movers and shakers of 2025 https://campaignme.com/the-annual-top-25-movers-and-shakers-of-2025/ Wed, 07 Jan 2026 07:28:44 +0000 https://campaignme.com/?p=113998 The brand and marketing industry in the Middle East witnessed several high-level appointments, promotions and the creation of multiple new regional roles in 2025. From new C-suite brand-side marketing officers, directors and heads of marketing, to major movements at the highest levels of agencies, Campaign Middle East has taken cognizance of some of the biggest […]

The post The Annual: Top 25 movers and shakers of 2025 appeared first on Campaign Middle East.

]]> Enigma turns two: ‘Move fast, react faster and thrive in chaos called craft’ https://campaignme.com/enigma-turns-two-move-fast-react-faster-and-thrive-in-chaos-called-craft/ Mon, 28 Jul 2025 07:30:18 +0000 https://campaignme.com/?p=105993 We’re not your typical agency, and we never planned to be. Built quietly under the radar, we move fast, react faster, and thrive in the chaos we call craft. We’re a big engine, powered by 25 people who care deeply about what they create and who they create it with. Where it all started for […]

The post Enigma turns two: ‘Move fast, react faster and thrive in chaos called craft’ appeared first on Campaign Middle East.

]]> New Balance’s Grey Days return with series of activations https://campaignme.com/new-balances-grey-days-returns-with-series-of-activations/ Mon, 12 May 2025 09:38:19 +0000 https://campaignme.com/?p=102127 New Balance has launched the 2025 iteration of Grey Days, a month-long celebration of its signature colour. This May, consumers in the region can look forward to several activations that showcase the brand’s new collection such as the Grey 5k Runs and staggered ‘Grey drops’ over the month. The initiative’s inspiration comes from how central […]

The post New Balance’s Grey Days return with series of activations appeared first on Campaign Middle East.

]]> Localisation: From preaching to living for Ramadan and beyond https://campaignme.com/localisation-from-preaching-to-living-for-ramadan-and-beyond/ Tue, 18 Feb 2025 05:40:16 +0000 https://campaignme.com/?p=96455 On February 7, Campaign Middle East hosted our Breakfast Briefing: Ramadan Advertising and the Year Ahead for Media & Marketing 2025  featuring three engaging panels. The event organised by Motivate Media Group’s Campaign Middle East, was held in partnership with Criteo, MBC Media Solutions and Snap Inc. The first panel was an insightful discussion that focused on how brands can approach […]

The post Localisation: From preaching to living for Ramadan and beyond appeared first on Campaign Middle East.

]]>