Middle East Archives - Campaign Middle East https://campaignme.com/tag/middle-east/ Wed, 08 Jul 2026 09:36:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Middle East Archives - Campaign Middle East https://campaignme.com/tag/middle-east/ 32 32 How communities are shaping the future of sports marketing https://campaignme.com/how-communities-are-shaping-the-future-of-sports-marketing/ Wed, 08 Jul 2026 09:36:54 +0000 https://campaignme.com/?p=124327 Somewhere in the gap between what brands say and what communities actually feel, the future of sports marketing in this region is being decided. The brands paying attention to people know that the old model is no longer enough. The traditional playbook made sense at a time when brands just needed to secure the sponsorship, […]

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]]> Five ways hospitality brands can win in times of uncertainty https://campaignme.com/five-ways-hospitality-brands-can-win-in-times-of-uncertainty/ Tue, 30 Jun 2026 08:28:47 +0000 https://campaignme.com/?p=123977 The UAE hospitality industry has faced its fair share of challenges over the years. We have navigated economic cycles, recovered from a global pandemic, adapted to changing consumer expectations and embraced one of the most competitive restaurant markets in the world. Yet the current environment presents a unique test. For many hospitality operators, the traditional […]

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]]> Why government communications are setting new regional standards https://campaignme.com/why-government-communications-are-setting-new-regional-standards/ Mon, 29 Jun 2026 13:17:30 +0000 https://campaignme.com/?p=123942 The old way of communicating government positions in the Middle East was that of answering inquiries or addressing miscommunications. Today, rather than react, officials craft narratives even before any problem surfaces. The level of planning and organisation in communications is evident in countries such as Saudi Arabia and the United Arab Emirates. Other nations observe […]

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]]> Podcast: MarkApp’s Sotiris Oikonomou on contextual ads, CTV and data ownership https://campaignme.com/podcast-markapps-sotiris-oikonomou-on-contextual-ads-ctv-and-data-ownership/ Mon, 29 Jun 2026 06:49:47 +0000 https://campaignme.com/?p=123919 The cookie debate has become one of the industry’s longest-running weather reports. Every few months, the clouds gather, someone predicts a storm, and the market responds with a mix of urgency and hesitation: some run towards contextual advertising in the rain, others stay under the shrinking shelters of third-party cookies, while many stand somewhere in […]

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]]> Why the smartest entertainment leaders are choosing to stay in the Middle East https://campaignme.com/why-the-smartest-entertainment-leaders-are-choosing-to-stay-in-the-middle-east/ Wed, 24 Jun 2026 13:43:53 +0000 https://campaignme.com/?p=123765 The global entertainment industry has a crisis habit. The moment uncertainty hits, a financial crash, a pandemic, a geopolitical disruption, budgets get cut and live experience is first on the list. It happens every single time, in every market across Europe and the US and every single time it’s the wrong call. The Middle East […]

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]]> Winners revealed: Campaign Agency of The Year Global 2025 https://campaignme.com/winners-revealed-campaign-agency-of-the-year-global-2025/ Fri, 19 Jun 2026 06:52:11 +0000 https://campaignme.com/?p=123596 More than 200 guests from around the world attended the Campaign Agency of The Year Global awards ceremony on 18 June at the Jumeirah Carlton Tower hotel in London. This year, the awards programme received entries from 85 companies across 16 countries, ranging from independent shops to global networks and demonstrating commitment to recognising excellence, […]

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]]> Independent agency CEOs call out the industry’s biggest challenges https://campaignme.com/independent-agency-ceos-call-out-the-industrys-biggest-challenges/ Fri, 19 Jun 2026 06:11:47 +0000 https://campaignme.com/?p=123602 Twenty-five chief executives from across the region’s independent marketing sector gathered in Dubai last week for the inaugural CEO Summit of the Alliance of Independent Agencies Middle East, themed ‘From Request for Proposal to Request for Partnership’. The summit surfaced a clear and consistent view of what is not working, and where the industry must […]

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]]> Why Middle East brands must earn belonging, not claim it https://campaignme.com/why-middle-east-brands-must-earn-belonging-not-claim-it/ Wed, 17 Jun 2026 07:49:10 +0000 https://campaignme.com/?p=123421 There was a time when brands were appreciated simply for making the effort to show up. A Ramadan film, a National Day message, a few local references, a family gathering, a familiar soundtrack, a desert landscape, a skyline or a line in Arabic were often enough to signal that a brand was paying attention to […]

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]]> Coca-Cola and Rahma Riad release Middle East football anthem for FIFA World Cup https://campaignme.com/coca-cola-and-rahma-riad-release-middle-east-football-anthem-ahead-of-fifa-world-cup/ Wed, 10 Jun 2026 07:10:07 +0000 https://campaignme.com/?p=123169 Acclaimed artist Rahma Riad has dropped a new anthem celebrating the passion and pride of football fans across the Middle East ahead of the FIFA World Cup 2026, the world’s biggest football tournament this summer. The song called ‘First Among the Best’, has been recorded in collaboration with Coca-Cola, an official FIFA World Cup 2026™ […]

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]]> CTV is becoming intent-driven, are brands measuring it correctly? https://campaignme.com/ctv-is-becoming-intent-driven-are-brands-measuring-it-correctly/ Mon, 08 Jun 2026 13:47:39 +0000 https://campaignme.com/?p=123039 Something significant is happening in living rooms across MENA-audiences are no longer leaning back to watch; they are leaning forward to act. They are scanning, clicking, researching, and acting, all within the same viewing session. This is not a trend on the horizon. It is already here. And yet the metrics we rely on to […]

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