L'Oreal Paris Archives - Campaign Middle East https://campaignme.com/tag/loreal-paris/ Mon, 13 Apr 2026 07:21:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png L'Oreal Paris Archives - Campaign Middle East https://campaignme.com/tag/loreal-paris/ 32 32 How L’Oréal Paris’ Sit Al Bait ست البيت moved from cultural truth to the classroom https://campaignme.com/how-loreal-paris-sit-al-bait-%d8%b3%d8%aa-%d8%a7%d9%84%d8%a8%d9%8a%d8%aa-moved-from-cultural-truth-to-the-classroom/ Mon, 13 Apr 2026 07:20:02 +0000 https://campaignme.com/?p=120384 One year after its launch, Sit Al Bait  ست البيت – the campaign launched by L’Oréal Paris in 2025 under its Women of Worth platform – has transformed a familiar Arabic term and reframed how women’s roles are perceived across the region. Developed in collaboration with FP7 McCANN Dubai, McCANN Paris, and Current Global MENAT, […]

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]]> FP7 McCANN MENAT promotes Cynthia Sarkis to Regional Head of Creative Hub https://campaignme.com/fp7-mccann-promotes-cynthia-sarkis-to-regional-head-of-creative-hub/ Tue, 24 Feb 2026 06:49:05 +0000 https://campaignme.com/?p=116818 FP7 McCANN MENAT has promoted Cynthia Sarkis to Regional Head of Creative Hub, overseeing the agency’s creative hub operations across Dubai, Saudi Arabia, and Qatar, building on its continued momentum and strengthening operating models across key MENAT markets. In this expanded role, Sarkis will lead the n that enable FP7 McCANN teams to deliver work […]

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]]> Campaign Middle East’s Work picks from June https://campaignme.com/campaign-middle-easts-work-picks-from-june/ Fri, 11 Jul 2025 08:35:41 +0000 https://campaignme.com/?p=105306 Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month. These are the picks from June – featuring work from The LEGO Group, dubizzle, NYX Professional Makeup, Himalaya and […]

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]]> L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign https://campaignme.com/loreal-paris-redefines-sit-al-bait-in-empowering-campaign-for-the-middle-east/ Wed, 11 Jun 2025 11:15:56 +0000 https://campaignme.com/?p=103617 L’Oréal Paris, in collaboration with FP7 McCann Dubai, McCann Paris, and Current Global MENAT, has launched a new campaign under its Women of Worth platform — rolling out across the Middle East. Rooted in cultural nuances of the region, the campaign builds on L’Oréal’s long-standing commitment to women’s empowerment — while challenging the language that […]

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]]> McCann Health drives awareness for men’s health with ‘Check Your Ride’ https://campaignme.com/mccann-health-drives-awareness-for-mens-health-with-check-your-ride/ Thu, 28 Nov 2024 10:09:53 +0000 https://campaignme.com/?p=92831 In a creative twist on men’s health advocacy, McCann Health, in partnership with Harley-Davidson, L’Oréal Paris, and the Enigmas Motorcycle Club, launched the “Check Your Ride” campaign to raise awareness around prostate cancer and the importance of early detection. Timed to coincide with Movember, the annual awareness month dedicated to men’s health, the campaign transformed […]

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]]> L’Oréal Paris embraces setbacks with celebrity LinkedIn resumes https://campaignme.com/loreal-paris-embraces-setbacks-with-celebrity-linkedin-resumes/ Thu, 18 Apr 2024 08:39:39 +0000 https://campaignme.com/?p=80416 L’Oréal Paris has unveiled its ‘Worth It Resume’ initiative, aiming to empower women by redefining the narrative around failure. In the campaign, women are invited to courageously share their stories of setbacks and challenges, illustrating how these experiences can serve as stepping stones to success. By embracing vulnerability and celebrating resilience, L’Oréal Paris seeks to […]

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]]> VML and L’Oréal Paris unveil the region’s first live shopping event https://campaignme.com/vml-and-loreal-paris-unveil-the-regions-first-live-shopping-event/ Tue, 16 Apr 2024 10:01:05 +0000 https://campaignme.com/?p=80304 VML, Amazon Ads ME and L’Oréal Paris has unveiled the region’s first live shopping event.  The combination of VML’s digital marketing and technology expertise with L’Oréal Paris’s beauty products created an immersive shopping experience for beauty enthusiasts.  The live shopping event featured live demonstrations and personalised recommendations from influencers and beauty experts, while customers could […]

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]]> L’Oreal Paris responds to pandemic with first digital make-up line https://campaignme.com/loreal-paris-responds-to-pandemic-with-first-digital-make-up-line/ Wed, 25 Nov 2020 10:00:58 +0000 https://campaignme.com/?p=30379 by Omar Oakes L’Oréal Paris has launched a digital make-up line that works on live video using AR tech. The digital make-up tool, a first for the brand, enables social-media users to try out different looks on Google Duo, Snapchat and Instagram. Do you want to see the future? Sign up for Campaign’s Marcomms360 Predictions […]

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