local talent Archives - Campaign Middle East https://campaignme.com/tag/local-talent/ Mon, 01 Jun 2026 11:10:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png local talent Archives - Campaign Middle East https://campaignme.com/tag/local-talent/ 32 32 Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger https://campaignme.com/campaign-market-minds-cmo-round-table-why-sports-marketing-must-grow-up-not-only-bigger/ Wed, 27 May 2026 05:00:57 +0000 https://campaignme.com/?p=122623 Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and women’s sports. […]

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]]> Dubai Culture, Spotify sign agreement to bolster the creative and music sectors https://campaignme.com/dubai-culture-spotify-sign-agreement-to-bolster-the-creative-and-music-sectors/ Mon, 26 Jan 2026 05:52:25 +0000 https://campaignme.com/?p=115074 Dubai Culture and Arts Authority (Dubai Culture) has signed a memorandum of understanding (MoU) with Spotify to strengthen collaboration across the music and creative sectors. The agreement signed in the presence of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson, Dubai Culture and Arts Authority (Dubai Culture), aims to enhance cooperation between […]

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]]> Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign https://campaignme.com/al-ain-farms-collaborates-with-mariaam-al-obeidli-for-uae-national-day-campaign/ Fri, 05 Dec 2025 08:46:09 +0000 https://campaignme.com/?p=112799 Al Ain Farms has revealed the strategy and rollout of its UAE National Day brand collaboration with renowned Emirati artist Mariaam Al Obeidli and integrated marketing and communications agency Garage366 to design a limited-edition bottle that captures the spirit of the UAE’s heritage, openness and innovation. The collaboration aims to be a bold statement in […]

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]]> Publicis Groupe’s Zenith appoints Rawan Yaqub as Head of KSA https://campaignme.com/publicis-groupes-zenith-appoints-rawan-yaqub-as-head-of-saudi-arabia/ Mon, 29 Sep 2025 08:31:09 +0000 https://campaignme.com/?p=109326 Zenith, the media agency under Publicis Groupe Middle East, has appointed Rawan Yaqub as Head of Zenith Saudi Arabia, reinforcing its strategic focus on talent, leadership and local market depth. With nearly two decades of experience across integrated, multi-market media, Yaqub brings a strong combination of global insight and deep-rooted understanding of the Saudi market. […]

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]]> Coca-Cola marks 95th Saudi National Day with symbolic special limited edition can https://campaignme.com/coca-cola-marks-95th-saudi-national-day-with-symbolic-special-limited-edition-can/ Thu, 18 Sep 2025 04:20:44 +0000 https://campaignme.com/?p=108789 The classic Coca-Cola can has been reimagined for Saudi National Day, with the beloved green and white symbolic colours of Saudi Arabia added to the iconic red Coca-Cola branding in a special celebratory limited edition. This is the first-ever limited-edition Coca-Cola design in celebration of Saudi National Day and reflects this year’s National Day theme, […]

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]]> AKQA appoints Jon Holloway as Managing Director for the MENA region https://campaignme.com/akqa-appoints-jon-holloway-as-managing-director-for-the-mena-region/ Fri, 16 May 2025 05:00:58 +0000 https://campaignme.com/?p=102460 Global brand experience design and marketing agency AKQA has appointed Jon Holloway as Managing Director for the Middle East and North Africa. With a global career spanning across the EMEA, APAC, and MENA regions, Holloway brings more than two decades of experience as a creative and strategic leader. Known for building empowered teams and delivering […]

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]]> Rethinking Saudi Arabia brand strategy https://campaignme.com/rethinking-saudi-arabia-brand-strategy/ Thu, 08 May 2025 04:20:53 +0000 https://campaignme.com/?p=101934 Declared by the Ministry of Media as the Year of Media Transformation, 2024 marked a pivotal moment in Saudi Arabia’s ambitious push to modernise its media sector, with targets set to grow the nation’s gross domestic product (GDP) contribution to SAR 16bn and create more than 11,000 new media jobs by year-end. Going forward, one […]

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]]> Marketing in Saudi Arabia isn’t evolving – it’s being reinvented https://campaignme.com/marketing-in-saudi-arabia-isnt-evolving-its-being-reinvented/ Tue, 06 May 2025 12:47:11 +0000 https://campaignme.com/?p=101730 Saudi Arabia represents a unique and powerful marketing landscape, driven by its rapidly changing social fabric and ambitious national vision. Unlike conventional regional marketing, Saudi Arabia demands strategies that authentically reflect its transformative narrative. This transformation is not just economic – it’s deeply cultural, reshaping consumer identities and expectations at an unprecedented pace. In this […]

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]]> Samsung reveals brand benefits of partnering with X Factor Dubai https://campaignme.com/samsung-reveals-brand-benefits-of-partnering-with-x-factor-dubai/ Thu, 19 Dec 2024 07:00:27 +0000 https://campaignme.com/?p=93701 In Q4 2024, Samsung revealed its partnership with Dubai Media Incorporated (DMI) to support and sponsor the second season of X Factor Dubai, a popular singing competition, to not only highlight Arab talent, but also resonate its advanced technologies with its key demographics. Campaign Middle East spoke to Shafi Alam, Head of Direct-to-Consumer Business and […]

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]]> Podcast: DCT Abu Dhabi and Boopin on the power of marketing in Arabic https://campaignme.com/podcast-the-power-of-marketing-in-arabic-a-lens-on-the-region/ Fri, 29 Nov 2024 08:35:05 +0000 https://campaignme.com/?p=92956 Dr Yasser Zamzam, Director of Marcomms, Abu Dhabi Arabic Language Centre (ALC) under the Department of Culture and Tourism – Abu Dhabi (Abu Dhabi DCT), and Zeena Kurd, General Manager, Boopin – UAE, join Campaign Middle East on its latest On The Record podcast episode. In conversation with Campaign Middle East, the leaders discuss hyper-localisation, bridging cultural […]

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