Leo Burnett Beirut Archives - Campaign Middle East https://campaignme.com/tag/leo-burnett-beirut/ Wed, 27 Aug 2025 22:19:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Leo Burnett Beirut Archives - Campaign Middle East https://campaignme.com/tag/leo-burnett-beirut/ 32 32 Women in advertising: Stop being a case study, start being the standard https://campaignme.com/women-in-advertising-stop-being-a-case-study-start-being-the-standard/ Thu, 28 Aug 2025 05:20:47 +0000 https://campaignme.com/?p=107336 If I had a dollar for every time I heard “DEI is a trend” I could retire. But I won’t. Because for me, and for countless women in Lebanon and across the Middle East, it was never a trend. It was survival. A conviction. It was about a drive that held us up in management […]

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]]> A point of view: How DEI powered AXA’s Titanium 2025 Grand Prix https://campaignme.com/a-point-of-view-how-dei-powered-axas-titanium-2025-grand-prix/ Mon, 11 Aug 2025 07:30:20 +0000 https://campaignme.com/?p=106547 This year at Cannes, the Lions didn’t just roar, they roared for change. From Glass to Titanium, diversity, equity, and inclusion (DEI) were everywhere in Cannes. Dove’s “20 Years of Real Beauty” was a no-brainer for our Glass Grand Prix, a category built to spotlight long-term systemic change and culture shifting communication. But the campaign […]

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]]> Always and Noon Minutes partner to deliver peace of mind in 15 minutes https://campaignme.com/always-and-noon-minutes-partner-to-deliver-peace-of-mind-in-15-minutes/ Tue, 01 Jul 2025 06:00:32 +0000 https://campaignme.com/?p=104615 Always has launched a new campaign that addresses a persistent but often unspoken challenge for women: disrupted sleep during their period due to fears of leakage. Developed by Leo Burnett Beirut, the campaign puts a spotlight on the brand’s Night XXL pads – and introduces a real-time solution through a first-time partnership with fast delivery […]

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]]> Using the magic of human intervention to find insight https://campaignme.com/using-the-magic-of-human-intervention-to-find-insight/ Tue, 23 Jul 2024 12:19:29 +0000 https://campaignme.com/?p=87513 Insights. We’ve chased them, dreamt of them, mastered them, monetised them, faked them, failed at them, improvised them, researched them, Chat-GPT-ed them … but mostly coveted them. Insights are every strategist’s output and every creative’s input. And the quality that goes in inevitably comes out. You know, peanuts and monkeys. “But what’s the insight?” is […]

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]]> UAE agencies bag two Grands Prix and more at the Loeries https://campaignme.com/uae-agencies-bag-two-grands-prix-and-more-at-the-loeries/ Tue, 10 Oct 2023 09:30:14 +0000 https://campaignme.com/?p=70026   The 45th edition of the Lories, Africa and Middle East region’s creative award, has announced the winners of the Loeries Award 2023. Agencies from the Middle East that picked up metals at the awards include FP7 McCann, Havas Middle East, Horizon FCB, Impact BBDO, Leo Burnett Beirut, MC Saatchi, MullenLowe MENA, Publicis Groupe, Publicis […]

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]]> Tide’s ‘Brightening Billboards’ light up the streets of Beirut https://campaignme.com/tides-brightening-billboards-light-up-the-streets-of-beirut/ Tue, 07 Feb 2023 12:16:58 +0000 https://campaignme.com/?p=57814 Laundry care brand Tide has taken the initiative to brighten up the streets of Lebanon with its new “Brightening Billboards.” In the midst of the country’s electricity crisis, Tide aimed to bring not just bright clothes but also brighten up the mood of the Lebanese people. Developed by Leo Burnett Beirut, the Brightening Billboards have […]

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]]> Leo Burnett and Abaad air ‘Dirty Laundry’ https://campaignme.com/leo-burnett-and-abaad-launch-dirty-laundry/ Fri, 27 Jan 2023 10:21:50 +0000 https://campaignme.com/?p=57532 Leo Burnett Beirut and ABAAD have teamed up with multi-disciplinary artist Remie Akl to launch ‘Dirty Laundry’, a bold take on silencing and shaming rape victims. ABAAD, which stand for Zero tolerance to Sexual Exploitation & Abuse, is an UN ECOSOC accredited organisation that aims to achieve gender equality and end gender-based violence across the […]

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]]> The One Show 2021 features three jury members from the Middle East https://campaignme.com/the-one-show-2021-features-three-jury-members-from-the-middle-east/ Tue, 02 Feb 2021 09:47:29 +0000 https://campaignme.com/?p=32495 The One Club for Creativity has announced the jurors for the 2021 edition of The One Show. Three jury members are representing the Middle East, including Nayaab Rais, creative director, FP7 MacCann Dubai; Natasha Maasri, executive creative director, Leo Burnett Beirut, and Ali Rez, regional ECD, Middle East and Pakistan, Impact BBDO Dubai. The One […]

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]]> ‘I say Arabi’ by Leo Burnett Beirut for Dish Network https://campaignme.com/i-say-arabi-by-leo-burnett-beirut-for-dish-network/ Sun, 24 Jan 2016 05:04:04 +0000 https://campaignme.com/?p=9350 To launch its Arabic television offering, American satellite service provider Dish Network teamed up with Leo Burnett Beirut to produce a campaign specifically targeting Arab Americans. The aim of the campaign is to build a strong emotional connection with the brand and to combat the expansion of pirated Arabic content by illegal providers. The idea […]

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]]> Leo and Saleh tackle corruption https://campaignme.com/leo-and-saleh-tackle-corruption/ Wed, 07 Oct 2015 05:19:58 +0000 https://campaignme.com/?p=8419 Leo Burnett Beirut has launched a video campaign for the anti-corruption nongovernment organisation Sakker el Dekkene featuring Lebanese independent music star Tania Saleh. The two-and-a-half minute clip, which has been viewed more than 170,000 times on Facebook, features Saleh singing her self-penned number, also called ‘Sakker el Dekkene’. It is interspersed with footage of recent antigovernment protests. Formed last year, the NGO collects data on corruption across Lebanon’s public administration. Saleh’s lyrics call […]

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