KFC arabia Archives - Campaign Middle East https://campaignme.com/tag/kfc-arabia/ Fri, 23 Jan 2026 12:11:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png KFC arabia Archives - Campaign Middle East https://campaignme.com/tag/kfc-arabia/ 32 32 TBWA\RAAD, KFC Arabia claim TikTok’s G.O.A.T. honour for Om Bdr-12th Ingredient campaign https://campaignme.com/tbwaraad-kfc-arabia-claim-tiktoks-g-o-a-t-honour-for-saudi-campaign/ Fri, 23 Jan 2026 12:05:36 +0000 https://campaignme.com/?p=115053 KFC Arabia and TBWA\RAAD took home the G.O.A.T. (Greatest of All Time) trophy at the TikTok Ad Awards in Saudi Arabia, the platform’s highest creative honour, reserved for a single campaign that pushes boundaries, feels native to TikTok, and delivers clear results. The winning ‘Om Bdr-12th Ingredient’ campaign didn’t start in a boardroom or a […]

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]]> KFC Arabia campaign invites fans to the ‘Nugg It’ experience https://campaignme.com/kfc-arabia-campaign-invites-fans-to-the-nugg-it-experience/ Wed, 15 Jan 2025 12:56:51 +0000 https://campaignme.com/?p=94738 KFC Arabia has launched a new campaign for its newest menu item: nuggets. Dubbed ‘Nugg It. Dip It. Crunch It.,’ the campaign aims to be more than a product launch but rather, a cultural moment. Crafted in collaboration with TBWA\RAAD, the work was designed to resonate deeply with Gen Z and millennials in the GCC. […]

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]]> Saudi: “A perpetual state of beta” https://campaignme.com/saudi-a-perpetual-state-of-beta/ Thu, 30 May 2024 04:30:45 +0000 https://campaignme.com/?p=84536 TBWA\RAAD has reinforced its commitment to Saudi Arabia’s vibrant advertising landscape by establishing a world-class agency in Riyadh, which will serve as a central hub for the entire Kingdom. Campaign Middle East editor Justin Harper spoke to Reda Raad, Group CEO at TBWA\Raad to find out more about the move. Why are you so excited […]

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]]> TBWA and KFC boldly go where no chicken has gone before https://campaignme.com/tbwa-and-kfc-boldly-go-where-no-chicken-has-gone-before/ Tue, 19 Jul 2022 06:45:32 +0000 https://campaignme.com/?p=51467 TBWA and KFC boldly go where no chicken has gone before, to space. TBWA/RAAD carried out a small activation on social media for KFC Arabia when NASA released the photos taken by the James Webb telescope on. The idea behind their activation, ‘200 billion galaxies. 1 original recipe’, stemmed from images’ remarkable resemblance to a […]

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