in-mall advertising Archives - Campaign Middle East https://campaignme.com/tag/in-mall-advertising/ Mon, 26 Jan 2026 05:49:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png in-mall advertising Archives - Campaign Middle East https://campaignme.com/tag/in-mall-advertising/ 32 32 The ENTERTAINER, Team Red Dot mark a milestone moment with DOOH campaign https://campaignme.com/the-entertainer-team-red-dot-mark-a-milestone-moment-with-in-mall-dooh-campaign/ Fri, 23 Jan 2026 10:31:12 +0000 https://campaignme.com/?p=115043 The ENTERTAINER – a leading provider of 2-for-1 offers from well-known dining, leisure, entertainment, beauty and hotel brands across the Middle East – has partnered with specialist media, tech and data agency Team Red Dot  to roll out an in-mall digital brand awareness activation at the Dubai Hills Mall, marking the brand’s 25th anniversary. The […]

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]]> Unilever shares sustainability campaign’s commercial success, climate action https://campaignme.com/unilever-shares-sustainability-campaigns-commercial-success-climate-action/ Wed, 05 Mar 2025 04:30:54 +0000 https://campaignme.com/?p=97355 Unilever has revealed the business impact of its UAE mangrove restoration campaign, A Great Deal for Everyone, which drove a 12 per cent uplift in sales for the brand.  The campaign, initially covered by Campaign Middle East in December 2024, sought to address the long-standing value-action gap that has persisted in the industry despite consumers […]

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]]> GCC OOH Industry Summit on Feb 13 to host advertisers, agencies, adtech players https://campaignme.com/gcc-ooh-industry-summit-to-host-advertisers-agencies-adtech-players-on-feb-13/ Mon, 03 Feb 2025 06:17:50 +0000 https://campaignme.com/?p=95471 The GCC OOH Industry Summit, a full day out-of-home industry conference curated by Seventh Decimal, is set to take place on 13 February 2025 at the Habtoor Grand Hotel in JBR, Dubai. The summit will bring together local and regional media owners, advertisers, media agencies and global adtech providers to address the opportunities and challenges of […]

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]]> Yazle teams up with Oasis Mall to connect advertisers to consumers https://campaignme.com/yazle-teams-up-with-oasis-mall-to-connect-emerging-brands-to-consumers/ Thu, 24 Oct 2024 12:02:20 +0000 https://campaignme.com/?p=91422 Digital media company Yazle, which specialises in innovative and creative digital advertising, has partnered with Oasis Mall to manage mall advertising and connect emerging brands to consumers. The primary objective of this partnership is to introduce a diverse range of brands to Oasis Mall’s shoppers. By leveraging Yazle’s advertising technology, brands that have previously not […]

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