IAB Archives - Campaign Middle East https://campaignme.com/tag/iab/ Wed, 13 Nov 2024 14:40:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png IAB Archives - Campaign Middle East https://campaignme.com/tag/iab/ 32 32 Tailwind EMEA hosts media quality and attention masterclass with IAS and IAB MENA https://campaignme.com/tailwind-emea-hosts-media-quality-and-attention-masterclass-with-ias-and-iab-mena/ Wed, 13 Nov 2024 11:25:12 +0000 https://campaignme.com/?p=92200 Tailwind EMEA, in collaboration with Integral Ad Science (IAS) and IAB MENA, recently hosted an in-depth masterclass on the role of Media Quality and Attention metrics in driving performance for digital advertisers. Bringing together senior digital marketers, agency executives, and media planners, the session offered insights into how media quality can elevate campaign ROI and […]

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]]> IAB MENA releases programmatic DOOH guide for advertisers https://campaignme.com/iab-mena-releases-programmatic-dooh-guide-for-advertisers/ Wed, 18 Sep 2024 07:05:48 +0000 https://campaignme.com/?p=89600 The IAB MENA DOOH Task Force has announced the release of its Guide to Programmatic Digital Out-of-Home (pDOOH). The advertising group has shared that the guide is “an essential” resource to transform the digital advertising landscape in the MENA region. Even though 30 per cent of the total OOH investment in the region is spent […]

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]]> Creator marketing trends predicted to go viral this year https://campaignme.com/creator-marketing-trends-expected-to-go-viral-this-year/ Mon, 15 Jan 2024 12:30:58 +0000 https://campaignme.com/?p=74698 The creator economy is in the spotlight with digital video consumption reaching an all-time high, led by creator content, and advertisers spending more money toward smartphone-yielding creatives. Ali Fazal, vice president of marketing for creator management platform Grin, said: “Starting first with creators when it comes to advertising is definitely the wave of the future.” According […]

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]]> The opportunity for data clean rooms – by MMP’s Walid Ramadan https://campaignme.com/the-opportunity-for-data-clean-rooms-by-mmps-walid-ramadan/ Mon, 06 Mar 2023 10:06:47 +0000 https://campaignme.com/?p=58527 By Walid Ramadan, GM, MMP Experiences You would be hard pushed to find a new angle on data right now. It feels as though we have reached a saturation point on how to gather and utilise data in the most efficient way. However, I think there is one area that is worth expanding on, especially […]

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]]> IAB MENA and UN Women organise workshop on women empowerment principles https://campaignme.com/iab-mena-and-un-women-organise-workshop-on-women-empowerment-principles/ Fri, 13 Jan 2023 08:00:03 +0000 https://campaignme.com/?p=57135 The Interactive Advertising Bureau MENA (IAB MENA) organised a ‘Diversity Equity & Inclusion’ (DEI) workshop by UN Women in Dubai. The workshop was held in collaboration with UN Women with an aim to drive fast-forward progress for women’s representation and inclusion in businesses at all levels. The Women Empowerment Principles (WEPs) workshop provided IAB MENA […]

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]]> Agencies and Clients say Covid-19 will Accelerate shift to Performance Media https://campaignme.com/agencies-and-clients-say-covid-19-will-accelerate-shift-to-performance-media/ Thu, 16 Apr 2020 13:04:14 +0000 https://campaignme.com/?p=23100 The IAB surveyed nearly 30 Leaders of Agencies and Clients marketing teams between April 6 and April 12. The findings suggest an immediate downturn with 48% saying they have already seen up to 30% budget cuts in April and 20% saying they have paused all Ads until further notice. With Ramadan expected to start within […]

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]]> IAB urges industry-wide participation in digital initiative https://campaignme.com/iab-urges-industry-wide-participation-in-digital-initiative/ Mon, 09 Mar 2020 06:47:12 +0000 https://campaignme.com/?p=21780 The Interactive Advertising Bureau (IAB) GCC is urging greater participation in an industry-wide study to comprehensively measure the size of the region’s digital advertising market. Launched in October last year, the IAB’s market sizing initiative is designed to deliver an estimate of the GCC’s digital advertising market. However, involvement by industry stakeholders has so far […]

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]]> The IAB wants your data – by Starcom’s Racha Makarem https://campaignme.com/the-iab-wants-your-data-by-starcoms-racha-makarem/ Mon, 10 Feb 2020 12:44:48 +0000 https://campaignme.com/?p=20824 Q. The IAB GCC commissioned a study to size the digital industry in the GCC. Why is this the IAB’s first initiative in the region? A. Over the last two decades we have witnessed a huge growth in digital investments in the region, yet today’s estimates of digital ad spend in the GCC vary considerably […]

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