Holy Month Archives - Campaign Middle East

Hala and Careem’s Ramadan initiative raises AED 300,000 for captains

Anup Oommen — Thu, 26 Mar 2026 06:39:51 +0000

Hala, Dubai’s e-hailing taxi solution, has wrapped up its Ramadan initiative raising AED 300,000 to support its Captains during the Holy Month of Ramadan. Launched in partnership with Careem, Hala matched every customer tip, while also facilitating the distribution of over 17,000 iftar meals. At a time when the region comes together with a strong […]

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Ramadan reset: What really matters this year

Ishwari Khatu — Thu, 12 Mar 2026 12:30:24 +0000

For years, Ramadan campaigns have relied on the familiar motifs of lanterns, crescent moons, family gatherings, nostalgic soundtracks and celebrity-driven films. While on the surface, the elements seem like ideal representations of Ramadan, in reality they’re quite often far off from what really resonates and reflects the realities of their audience. As Ramadan moves into […]

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Ramadan 2026: What brands must rethink about engagement, timing and trust

Anup Oommen — Thu, 05 Feb 2026 08:15:29 +0000

Every year, Ramadan tests whether brands truly understand the people they serve – not just culturally, but behaviourally. It’s about how routines shift, when attention spikes, and what “good service” feels like when everyone is buying, gifting, travelling, and spending more time on their phones. For brands across the GCC the challenge is no longer […]

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Careem reveals shifts in consumer behaviour, preferences, spending during Ramadan

Anup Oommen — Thu, 27 Mar 2025 05:20:28 +0000

Careem has shared its latest report revealing key customer trends across ‘the Everything App‘ during the Holy Month of Ramadan, highlighting consumer insights on preferences, sales, and spending patterns, including shifts in grocery delivery, food ordering, donations, rides, cross-border payments and dining out. Careem Food witnessed a notable surge in demand, with order volumes rising […]

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Selling or serving? Rethinking Ramadan advertising

Anup Oommen — Thu, 06 Mar 2025 07:40:43 +0000

I have a complicated relationship with Ramadan advertising. As a Muslim creative, I find myself constantly walking the tightrope between faith and marketing. On one hand, I love great Ramadan ads — the grand cinematic storytelling, the sweeping scores, the emotional pull that makes you feel all warm and fuzzy, like a halal version of […]

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Data-backed strategies to drive retail sales during Ramadan

Anup Oommen — Fri, 21 Feb 2025 05:30:22 +0000

With the Holy Month of Ramadan on the near horizon, consumers are expected to spend more time on their mobile devices, shopping for gifts, food, and fashion. This presents brands with a unique opportunity to capture attention and drive conversions. This ‘Ramadan effect’ is well documented and data speaks for itself – non-organic installs […]

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CMOs: “Bring back the memories, moments and meaning of Ramadan”

Anup Oommen — Wed, 12 Feb 2025 13:29:16 +0000

As we enter February 2025, there’s little running through the minds of marketers in the Middle East – or those within agencies servicing them – as much as Ramadan. For most consumers in the Middle East, Ramadan is a month of reformation and resolutions, as well as amended habits and behaviours. It is a month […]

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Likee celebrates a digital Ramadan

Ishwari Khatu — Thu, 18 May 2023 10:34:23 +0000

During Ramadan, short-form video platforms have emerged as an essential part of the experience for many young people across the MENA region. Digital platforms have been seen to enable communities to embrace new experiences such as digital majlis, virtual Iftars, and interaction through videos, fostering a sense of belonging and promoting cultural diversity. Are you […]

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How to kill your brand in 29 days – by BPG Group’s Souheil Arabi

Jalaja Ramanunni — Wed, 15 Mar 2023 07:04:17 +0000

By Souheil Arabi, group chief operating officer, BPG Group The Holy Month of Ramadan is almost upon us. Families across the region and across the world are busy preparing for a month of praying, fasting, feasting and festivity – and so are marketers, adding frenzied finishing touches to their ad campaigns and blockbuster promotions. Time […]

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A customer-first approach to connecting with your audience during Ramadan 2023

Ishwari Khatu — Wed, 08 Feb 2023 08:30:44 +0000

The Holy Month of Ramadan is one of the most anticipated moments of the year. It marks a time for community, values, and spirituality, and it brings families and friends together. For marketers, it remains a time to build closer connections with customers. Leaning into Ramadan’s spirit of generosity is an important focus for Amazon […]

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