Golin MENA Archives - Campaign Middle East

Stephen Worsley to lead Golin Ketchum MENA as MD following global merger

Anup Oommen — Fri, 19 Jun 2026 05:31:40 +0000

Golin Ketchum has officially launches as the combined agency formed through the merger of Golin and Ketchum. In the MENA region, Stephen Worsley, the Managing Director of Golin MENA, will now head up the merged agency as Managing Director of Golin Ketchum MENA. For existing clients, day-to-day teams and relationships remain intact, preserving the partnership […]

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Golin MENA wins PR mandate for World Art Dubai 2026

Hiba Faisal — Thu, 26 Feb 2026 10:08:36 +0000

Golin MENA has been appointed as the public relations agency for World Art Dubai 2026 for the second year, adding one of the region’s most prominent cultural platforms to its growing portfolio of arts and lifestyle clients. Under the mandate, Golin MENA will lead strategic communications and media engagement for the 12th edition of the […]

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Golin MENA appointed to lead UAE communications of Choithrams

Hiba Faisal — Thu, 12 Feb 2026 10:17:07 +0000

Golin MENA has been officially appointed as the UAE communications partner for Choithrams, one of the region’s leading retail and distribution brands, following a competitive pitch. The agency will lead corporate and brand communications in the UAE, supporting Choithrams’ continued evolution across retail and distribution formats, driving expansion efforts, and amplifying key strategic business initiatives. […]

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What Gen Z and Millennials can teach each other about PR

Hiba Faisal — Tue, 30 Sep 2025 12:23:57 +0000

Scrolling through LinkedIn and Reddit lately, one thing keeps popping up: the “Gen Z vs. Millennial cringe” debates. Everyone’s comparing values, habits, and digital preferences – often with more drama than clarity. Newsweek even picked it up recently, highlighting how these viral conversations are sparking real tension (and plenty of memes) between the two cohorts. […]

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PR leaders share opposing viewpoints on a ‘creative revolution’

Ishwari Khatu — Mon, 25 Aug 2025 10:45:31 +0000

PR agencies have traditionally been seen as the ‘mouthpiece’ of brands, tasked with amplifying stories rather than creating them. But as the lines between earned, owned and paid media blur, the debate is shifting: are PR agencies content to remain as amplifiers, or are they stepping up as active contributors to the creative revolution? We […]

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National Ice Cream Day? Do a good deed: Buy a friend an ice cream

Anup Oommen — Mon, 21 Jul 2025 08:24:40 +0000

If there is an upside to climate change, could it be that ice cream sales are going up? The average global temperature over the past decade was more than 1 degree Celsius above pre-industrial levels. Ice cream sales over the same period jumped by around a third, with the global market now worth around $113bn. […]

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IWD 2025: Gender parity stalls when work-life balance falters

Shantelle Nagarajan — Fri, 07 Mar 2025 12:30:07 +0000

The brand and marketing industry has made giant strides in DEI over the past few years. However, women within the industry, who spoke to Campaign Middle East, claim that there’s still a long way to go, especially with systemic stereotypes around work-life balance. They shared their take on the age-old struggle to have a seat […]

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The future of public relations: 2025 trends you can’t miss

Hiba Faisal — Thu, 09 Jan 2025 08:53:53 +0000

As we move into 2025, let’s retire the overused phrase, ‘In the ever-changing media landscape.’ Today, the media environment offers more formats than ever before. Advising clients now demands continual updates and a proactive approach. While traditional tools like press releases and media coverage remain essential, the way we engage and build relationships with the […]

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Embracing the future of creativity at Dubai Lynx

Anup Oommen — Sat, 30 Nov 2024 03:13:09 +0000

In an industry driven by fresh ideas, constant evolution, and a thirst for innovation, Dubai Lynx is taking a significant leap forward. In a recent roundtable moderated by Lucy Harvey, Chief Growth Officer, Middle East, Turkey & Africa, Burson and Marian Brannelly, Global Director of Awards, LIONS, a group of 11 agency creatives were brought […]

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Do consumers trust brands’ purpose-driven goals?

Ishwari Khatu — Wed, 20 Nov 2024 12:59:01 +0000

We are asked a cross-section of the industry to see if consumers are on the same page in terms of trust with brands when it comes to purpose-drive goals. Especially with some companies readjusting their sustainability commitments, alongside consumers’ poor perception of brands’ efforts towards purpose-driven goals. Here’s what the experts had to say: MAYBE […]

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