engagements Archives - Campaign Middle East https://campaignme.com/tag/engagements/ Thu, 20 Nov 2025 12:11:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png engagements Archives - Campaign Middle East https://campaignme.com/tag/engagements/ 32 32 GymNation ad picks on London phone thefts to drive 600+ class sign-ups in Dubai https://campaignme.com/gymnation-ad-picks-on-london-phone-thefts-to-drive-600-class-sign-ups-in-dubai/ Thu, 20 Nov 2025 03:56:21 +0000 https://campaignme.com/?p=112097 UAE- and KSA-based fitness giant GymNation has witnessed incredible success with its latest advertising campaign – created in partnership with disruptive creative agency IdeaFarm – witnessing more than 600 sign-ups to its self-defense classes, more than 3,000 QR code scans of the campaign, and hundreds more contacting the brand’s social media team through direct messages. […]

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]]> The frontier of gaming livestreaming for MENA brand engagement https://campaignme.com/the-frontier-of-gaming-livestreaming-for-brand-engagement-in-the-mena-region/ Mon, 06 Oct 2025 05:00:04 +0000 https://campaignme.com/?p=109741 Gaming is no longer just entertainment – it’s culture. Across the MENA region, millions of young, connected consumers spend hours daily livestreaming and watching livestreams on platforms such as Twitch and YouTube Live. For brands, this shift represents more than just reach – it’s a chance to build authentic engagement in real time, as audiences […]

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]]> Masked individual ‘caught’ on CCTV loading Careem Box XL in marketing stunt https://campaignme.com/masked-individuals-caught-on-cctv-loading-careem-box-xl-in-marketing-stunt/ Thu, 11 Sep 2025 04:38:52 +0000 https://campaignme.com/?p=108437 Footage posted by an influencer – who goes by the handle @MoVlogs on Instagram – has gone viral, showing a masked individual dressed in black ‘caught’ on CCTV picking up a large, seemingly valuable statue from outside a villa at night and loading it into the boot of a Careem XL branded car, and then […]

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]]> noon rider goes viral by video-calling his mother with Amitabh Bachchan lookalike in Dubai https://campaignme.com/noon-minutes-rider-goes-viral-by-video-calling-mom-with-amitabh-bachchan-lookalike/ Tue, 09 Sep 2025 04:30:28 +0000 https://campaignme.com/?p=108206 Delivery platform noon Minutes recently leaned into guerrilla marketing, led primarily by a PR stunt, which involved placing a noon Minutes delivery rider alongside a lookalike of Bollywood actor Amitabh Bachchan at one of Dubai’s busiest streets at the Deira Gold Souk. The campaign was brought to life in collaboration with influencer marketing agency Plug […]

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]]> ASICS reveals brand purpose for sponsoring Team UAE at World Transplant Games https://campaignme.com/asics-reveals-brand-purpose-for-sponsoring-team-uae-at-world-transplant-games/ Wed, 27 Aug 2025 10:05:03 +0000 https://campaignme.com/?p=107261 ASICS has sponsored six extraordinary athletes from the UAE who will compete at the World Transplant Games 2025 in Dresden, Germany. The initiative is part of ASICS’ wider sustainability and innovation roadmap, which extends far beyond marketing materials and product design to highlight how the brand empowers communities, champions mental wellbeing and fosters real-world impact […]

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]]> The millennial attention gap in your 2026 marketing plan https://campaignme.com/the-millennial-attention-gap-in-your-2026-marketing-plan/ Wed, 27 Aug 2025 09:20:35 +0000 https://campaignme.com/?p=107296 TikTok isn’t a teen playground. In the UAE it’s daily media for millennial decision-makers. Social media penetration is 100 per cent here, with around 7.5 million people using TikTok. Treat it like a side channel and you’re funding the gap. TikTok literacy check: Let’s run a quick TikTok Literacy Challenge. How would you answer: “Do […]

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]]> Why localised storytelling is the future of Chinese automotive branding https://campaignme.com/why-localised-storytelling-is-the-future-of-chinese-automotive-branding/ Mon, 04 Aug 2025 05:20:37 +0000 https://campaignme.com/?p=106279 When we first partnered with a leading Chinese automotive brand, our goal wasn’t just to build a social media presence — it was to start a conversation. We were one of the first local agencies to help Chinese automotive brands establish a real digital footprint in the Middle East and Africa. From day one, we […]

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]]> Do premium screens deliver premium results? https://campaignme.com/do-premium-screens-deliver-premium-results/ Fri, 16 May 2025 06:30:53 +0000 https://campaignme.com/?p=102490 While premium cinema screens deliver powerful audience engagement year-round, something truly exceptional happens during GCC’s hottest months. As temperatures soar past 45°C, premium cinema environments dramatically amplify their appeal, creating an unparalleled opportunity to connect with the region’s most valuable consumers when their attention is most focused and receptive. Beyond impressions: The attention economy Let’s […]

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]]> Ducab Metals Business campaign makes brand more relatable with partners, customers https://campaignme.com/ducab-metals-business-campaign-makes-brand-more-relatable-with-partners-customers/ Mon, 28 Apr 2025 08:00:41 +0000 https://campaignme.com/?p=101313 Ducab has launched an awareness and education-based campaign titled How DMB Makes It Happen, which is aimed at highlighting the quality of the products of Ducab Metals Business (DMB). The campaign brought to life by Saatchi & Saatchi Middle East and Prodigious was intended to reinforce DMB’s credibility and leadership in the metals sector within […]

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]]> Enchanteur reveals strategy behind bold Valentine’s move that won the internet https://campaignme.com/enchanteur-reveals-strategy-behind-bold-valentines-move-that-won-the-internet/ Fri, 25 Apr 2025 04:40:49 +0000 https://campaignme.com/?p=101247 For Valentine’s Day in 2025, romance took centre stage in Dubai as fragrance brand Enchanteur, in partnership with brand partnerships and media solutions agency Hikaya, rolled out a public activation that turned a proposal into a nationwide moment of magic. The activation featured a grand proposal orchestrated at SkyDive Dubai, curated with all the sensory […]

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