Empathy Archives - Campaign Middle East https://campaignme.com/tag/empathy/ Wed, 17 Jun 2026 08:15:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Empathy Archives - Campaign Middle East https://campaignme.com/tag/empathy/ 32 32 The evolving role of communication agencies from campaigns to stewardship https://campaignme.com/the-evolving-role-of-communication-agencies-from-campaigns-to-stewardship/ Wed, 17 Jun 2026 08:15:04 +0000 https://campaignme.com/?p=123428 For organisations across our region, change is rarely a distant possibility. It is part of the environment in which leaders make decisions, teams stay focused, and institutions continue to serve their communities. Over the years, this reality has reshaped the expectations placed on communication agencies. The shift is not from storytelling to strategy, as if […]

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]]> Why the industry needs end-to-end CX alignment before innovation https://campaignme.com/why-the-industry-needs-end-to-end-cx-alignment-before-innovation/ Tue, 09 Jun 2026 05:00:29 +0000 https://campaignme.com/?p=123062 We’re currently living through one of the most profound periods in marketing history. AI and data are rewriting the rules of the traditional ‘marketing funnel’ and discoverability. Consumers expect brands to know them and understand the information they seek before they’ve even clicked ‘buy’. And here in MENA, we’re not just keeping pace with global […]

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]]> Charting a course: trust is the new destination https://campaignme.com/charting-a-course-trust-is-the-new-destination/ Tue, 09 Jun 2026 04:40:02 +0000 https://campaignme.com/?p=123065 The Chinese concept of weiji suggests that danger and opportunity often arrive together. Rarely announced, rarely convenient, yet often transformative. That tension now defines the Middle East’s luxury travel and hospitality sector. For years, the region positioned itself as one of the world’s most ambitious luxury tourism destinations, built on scale, experience and confidence. By […]

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]]> Creative leadership in the age of AI https://campaignme.com/creative-leadership-in-the-age-of-ai/ Tue, 09 Jun 2026 04:00:01 +0000 https://campaignme.com/?p=123055 Artificial intelligence (AI) is no longer a future conversation for the creative industry. It has already arrived in the brief, the mood board, the first draft of copy, the storyboard, the deck, and, quite often, in the client’s first question: “Can we do this faster?” In Saudi Arabia, this conversation feels more urgent. The Kingdom […]

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]]> Female leadership and the power of emotional intelligence in times of crisis https://campaignme.com/female-leadership-and-the-power-of-emotional-intelligence-in-times-of-crisis/ Wed, 03 Jun 2026 12:38:41 +0000 https://campaignme.com/?p=122863 There is a particular kind of leadership that doesn’t announce itself. It shows up in the 8pm WhatsApp message to a colleague who seems off. In the meeting where the agenda gets quietly set aside because something more human needs to be addressed. In the decision to keep a team informed when the easier path […]

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]]> In a world full of robots, it’s important to remember we’re also human https://campaignme.com/in-a-world-full-of-robots-its-important-to-remember-were-also-human/ Mon, 25 May 2026 09:51:39 +0000 https://campaignme.com/?p=122534 Just over a year ago, I took the general manager role at Those That Do in Dubai. Daunting and exciting in equal measure. The opportunity to build something, alongside our founder Ben – the way we believed it should be built, and the flexibility to actually see my kids grow up. Imposter syndrome, self-doubt and […]

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]]> Saudi Report 2026: Leading with authenticity across borders https://campaignme.com/saudi-report-2026-leading-with-authenticity-across-borders/ Tue, 12 May 2026 05:20:17 +0000 https://campaignme.com/?p=121850 In a world saturated with noise, authenticity is what truly makes the difference. We live in an era where connection is constant, but understanding is rare. Social media has erased distance, yet empathy is still missing. What really resonates is not perfection, but honesty. Genuineness builds trust because it requires risk. When someone speaks their […]

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]]> Saudi Report 2026: Why we must rehumanise marketing https://campaignme.com/saudi-report-2026-why-we-must-rehumanise-marketing/ Tue, 12 May 2026 04:30:48 +0000 https://campaignme.com/?p=121847 There has rarely been a more complex moment to be a marketer. We are operating in an era defined in many ways by contradiction. Today, we have unprecedented access to technology and the benefits it can bring to marketing – from artificial intelligence (AI) agents to hyper-personalisation and real-time data ecosystems. However, we must recognise […]

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]]> From the Editor’s Desk: May 2026 – ‘We have an opportunity to do things better’ https://campaignme.com/from-the-editors-desk-may-2026-we-have-an-opportunity-to-do-things-better/ Mon, 11 May 2026 08:55:39 +0000 https://campaignme.com/?p=121787 We have lived through some surreal times. A month ago, people across the Middle East’s brand and marketing landscape were juggling anxiety with resilience. Despite the dread of uncertainty, they stepped up to ensure business continuity. They empathised better with each other, kept lines of communication open with clients, quietly delivered on promises made, and […]

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]]> How social was built for a time of peace – and what we learnt when reality broke the feed https://campaignme.com/how-social-was-built-for-a-time-of-peace-and-what-we-learnt-when-reality-broke-the-feed/ Thu, 30 Apr 2026 04:00:00 +0000 https://campaignme.com/?p=121267 Looking back at the past few weeks, when geopolitical tensions escalated across the Middle East, something unexpected happened in the social media ecosystem. The systems that brands and agencies had spent years optimising: recommendation algorithms, ad-buying logic, content calendars, influencer partnerships, suddenly didn’t work anymore. Not because they broke. But because they were never designed […]

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