Egypt Archives - Campaign Middle East https://campaignme.com/tag/egypt/ Thu, 16 Jul 2026 07:27:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Egypt Archives - Campaign Middle East https://campaignme.com/tag/egypt/ 32 32 Why ‘share of view’ is the new metric defining DOOH success https://campaignme.com/why-share-of-view-is-the-new-metric-defining-dooh-success/ Wed, 15 Jul 2026 08:07:28 +0000 https://campaignme.com/?p=124722 For decades, marketing executives and media planners have obsessed over share of voice. Traditionally, share of voice served as the ultimate proxy for market share of reached audiences through communication, making it the holy grail of brand awareness and market influence. But as the media landscape fragments and digital ad fatigue sets in, the conversation […]

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]]> Think Human expands into Egypt with Cairo office https://campaignme.com/think-human-expands-into-egypt-with-cairo-office/ Thu, 09 Jul 2026 13:30:58 +0000 https://campaignme.com/?p=124465 Integrated communications consultancy Think Human has expanded into Egypt with the launch of a new office in Cairo, marking the latest step in the agency’s regional growth strategy. Based at SODIC EDNC in Cairo, the office will serve as the agency’s hub for the Egyptian market, offering its integrated communications services including strategy, creative, media […]

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]]> TOD by bein, talabat campaign reaches 214 million people across key MENA markets https://campaignme.com/tod-by-bein-talabat-campaign-reaches-214-million-people-across-key-mena-markets/ Fri, 03 Jul 2026 07:46:35 +0000 https://campaignme.com/?p=124182 TOD by beIN and talabat have revealed the success of their recent campaign, with details shared following a brief ceremony between senior representatives from both organisations at the beIN headquarters in Doha. Through the campaign, talabat pro customers were extended access to FIFA World Cup 2026™ coverage via TOD by beIN, the tournament’s official streaming […]

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]]> Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism https://campaignme.com/orange-egypt-tarek-nour-advertising-reflect-egypts-cautious-optimism-at-fifa-world-cup/ Fri, 03 Jul 2026 06:53:33 +0000 https://campaignme.com/?p=124107 When Tarek Nour Advertising sat down to build Orange Egypt’s FIFA World Cup 2026 campaign, the first decision was also the most important: resist the obvious. The traditional playbook for football advertising is well-worn and filled with bold promises, championship imagery, the nation united behind a guaranteed victory. It works for AFCON, where Egyptian fans […]

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]]> Which football superstars will be on beIN SPORTS broadcasts for FIFA World Cup 2026? https://campaignme.com/which-football-superstars-will-be-on-bein-sports-broadcasts-for-fifa-world-cup-2026/ Wed, 10 Jun 2026 09:53:50 +0000 https://campaignme.com/?p=123191 beIN SPORTS, one of the world’s leading sports broadcasters, has unveiled a star-studded line-up of on-screen talent for its coverage of the FIFA World Cup 2026 in the Middle East and North Africa (MENA). As the official broadcaster of the global showpiece across 24 MENA territories, beIN SPORTS is bringing together a team of more […]

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]]> How Arab football is changing fan engagement across the Middle East https://campaignme.com/how-arab-football-is-changing-fan-engagement-across-the-middle-east/ Wed, 10 Jun 2026 09:52:45 +0000 https://campaignme.com/?p=123166 Excitement around the FIFA World Cup 2026 has been building across the Middle East and North Africa as fans debate their teams’ chances, discuss star players, and prepare to follow the matches. Although the tournament will take place in North America, Mexico and Canada, it feels closer than ever for audiences across the region. This […]

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]]> Digital ad spend in MENA reaches $8b in 2025, IAB report reveals https://campaignme.com/digital-ad-spend-in-mena-reaches-8b-in-2025-iab-report-reveals/ Tue, 09 Jun 2026 11:35:11 +0000 https://campaignme.com/?p=123141 The Middle East and North Africa (MENA) digital advertising market reached $8.185b in 2025, representing 17.8 per cent year-on-year (YoY) growth, according to the latest industry report released by IAB MENA at a member event on 8 June, 2026. For the first time, the study also includes dedicated estimates for connected TV (CTV), retail media, […]

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]]> SMC Media inks strategic deal with TikTok to become official ad partner in KSA & Egypt https://campaignme.com/smc-media-inks-strategic-deal-with-tiktok-to-become-official-ad-partner-in-ksa-and-egypt/ Fri, 05 Jun 2026 05:00:03 +0000 https://campaignme.com/?p=122958 SMC Media, the media and advertising arm of SMC Group, has revealed a strategic partnership with TikTok, the leading global platform for short-form mobile video, under which SMC Media becomes the official advertising partner for TikTok in the Kingdom of Saudi Arabia (KSA) and the Arab Republic of Egypt. The partnership reflects the shared commitment […]

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]]> Ariel taps into the emotional load behind everyday household moments https://campaignme.com/ariel-taps-into-the-emotional-load-behind-everyday-household-moments/ Mon, 01 Jun 2026 10:53:19 +0000 https://campaignme.com/?p=122329 Ariel launched a new campaign “Mara wahda khalest ala il boaa”, roughly meaning “First time is enough to eliminate stains” for its Egypt market.  Created and conceptualised by Cairo-based agency People of the Internet, the campaign focuses on the challenges that women and mothers face in their everyday life and encouraging them to be authentic […]

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]]> WATCH IT to launch eight FAST channels, integrate app across LG smart TVs https://campaignme.com/watch-it-to-launch-eight-fast-channels-integrate-app-across-lg-smart-tvs/ Mon, 25 May 2026 08:01:07 +0000 https://campaignme.com/?p=122506 WATCH IT, a leading Arabic streaming platform for Egyptian and regional content, has revealed the expansion of its strategic partnership with LG Electronics, reinforcing the presence of Arabic entertainment across the smart TV ecosystem in the Middle East. As part of the collaboration, WATCH IT will launch eight free ad-supported streaming TV (FAST) channels on […]

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