Egypt Archives - Campaign Middle East https://campaignme.com/tag/egypt/ Fri, 05 Jun 2026 05:49:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Egypt Archives - Campaign Middle East https://campaignme.com/tag/egypt/ 32 32 SMC Media inks strategic deal with TikTok to become official ad partner in KSA & Egypt https://campaignme.com/smc-media-inks-strategic-deal-with-tiktok-to-become-official-ad-partner-in-ksa-and-egypt/ Fri, 05 Jun 2026 05:00:03 +0000 https://campaignme.com/?p=122958 SMC Media, the media and advertising arm of SMC Group, has revealed a strategic partnership with TikTok, the leading global platform for short-form mobile video, under which SMC Media becomes the official advertising partner for TikTok in the Kingdom of Saudi Arabia (KSA) and the Arab Republic of Egypt. The partnership reflects the shared commitment […]

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]]> Ariel taps into the emotional load behind everyday household moments https://campaignme.com/ariel-taps-into-the-emotional-load-behind-everyday-household-moments/ Mon, 01 Jun 2026 10:53:19 +0000 https://campaignme.com/?p=122329 Ariel launched a new campaign “Mara wahda khalest ala il boaa”, roughly meaning “First time is enough to eliminate stains” for its Egypt market.  Created and conceptualised by Cairo-based agency People of the Internet, the campaign focuses on the challenges that women and mothers face in their everyday life and encouraging them to be authentic […]

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]]> WATCH IT to launch eight FAST channels, integrate app across LG smart TVs https://campaignme.com/watch-it-to-launch-eight-fast-channels-integrate-app-across-lg-smart-tvs/ Mon, 25 May 2026 08:01:07 +0000 https://campaignme.com/?p=122506 WATCH IT, a leading Arabic streaming platform for Egyptian and regional content, has revealed the expansion of its strategic partnership with LG Electronics, reinforcing the presence of Arabic entertainment across the smart TV ecosystem in the Middle East. As part of the collaboration, WATCH IT will launch eight free ad-supported streaming TV (FAST) channels on […]

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]]> WATCH IT launches ‘Mini-Drama’: Drama that fits your scroll https://campaignme.com/watch-it-launches-mini-drama-drama-that-fits-your-scroll/ Thu, 21 May 2026 07:04:09 +0000 https://campaignme.com/?p=122302 WATCH IT is redefining digital storytelling in the MENA region with the launch of its latest feature: Mini-Dramas, a new short-form viewing experience designed for today’s fast-scrolling audiences. Launching with two original productions, Ebn El Sherka and Alb Maftouh, the platform introduces a fresh storytelling format built around fast-paced, bite-sized episodes, each under two minutes, […]

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]]> Platformance names Camel Ads official reseller in Egypt and North Africa https://campaignme.com/platformance-names-camel-ads-official-reseller-in-egypt-and-north-africa/ Tue, 12 May 2026 16:24:36 +0000 https://campaignme.com/?p=121940 Platformance has partnered with Camel Ads, appointing it as its official reseller in Egypt and North Africa. The appointment is part of the company’s strategy to expand its presence across the MENA digital advertising landscape. The move follows Platformance’s launch of a Cairo office last year and the establishment of a local team in the […]

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]]> FEER McQUEEN appoints Wissam Matar as Chief Creative Officer https://campaignme.com/feer-mcqueen-appoints-wissam-matar-as-chief-creative-officer/ Mon, 04 May 2026 04:30:24 +0000 https://campaignme.com/?p=121387 FEER McQUEEN has appointed Wissam Matar as Chief Creative Officer, a hire that aims to not only reflect where the agency stands today, but the creative direction it is committed to as it marks its fifteenth year. Matar brings more than 25 years of multi-award-winning experience across Lebanon, Dubai, Riyadh, Casablanca, Erbil and Egypt to […]

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]]> UAE, Egypt lead the Middle East in global AI visibility race for student recruitment https://campaignme.com/uae-egypt-lead-the-middle-east-in-global-ai-visibility-race-for-student-recruitment/ Fri, 01 May 2026 04:00:43 +0000 https://campaignme.com/?p=121347 New data released by Anything is Possible’s university ranking tool, EduIndex, reveals a radical shift in how Middle Eastern universities are discovered by students. As search habits move from Google to AI platforms such as ChatGPT and Gemini, a new hierarchy of institutional prestige is emerging. EduIndex is the first independent benchmark tracking university visibility […]

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]]> WPP Media MENA ranks #1 in total and net new business in Egypt: report https://campaignme.com/wpp-media-mena-ranks-1-in-total-and-net-new-business-in-egypt-report/ Thu, 23 Apr 2026 14:10:01 +0000 https://campaignme.com/?p=120930 Further to news, earlier this week, on top media groups and agencies in the GCC region ranked by new business, which highlights total new business in client billings and net new business, the COMVergence New Business report has revealed the rankings for Egypt specifically. In total new business, which includes retention client billings, viewed by […]

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]]> Saudia, adidas reveal ‘Made to Fly’ collab bringing culture, sport and travel together https://campaignme.com/saudia-adidas-reveal-made-to-fly-brand-collab-bringing-culture-sport-and-identity-together/ Mon, 20 Apr 2026 05:30:38 +0000 https://campaignme.com/?p=120729 Saudia and adidas have introduced the adidas x Saudia Made to Fly pack, a first-of-its-kind collaboration in the region bringing together sportswear and aviation, marking a new frontier at the intersection of sport, culture and travel. The campaign has been rolled out across digital, social media and owned media channels. The adidas x Saudia Made to […]

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]]> Why most gaming partnerships fail to deliver – and how to fix them https://campaignme.com/why-most-gaming-partnerships-fail-to-deliver-and-how-to-fix-them/ Thu, 02 Apr 2026 05:30:44 +0000 https://campaignme.com/?p=118519 Gaming isn’t niche. In the Middle East, it’s already mainstream, and most brands are still treating it like an experiment. Across the MENA region, there are tens of millions of active gamers, with estimates showing approximately 68–72 million gamers across key markets such as Saudi Arabia, UAE and Egypt alone, according to PwC, and that […]

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