Egypt Archives - Campaign Middle East https://campaignme.com/tag/egypt/ Thu, 11 Jun 2026 10:27:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Egypt Archives - Campaign Middle East https://campaignme.com/tag/egypt/ 32 32 Which football superstars will be on beIN SPORTS broadcasts for FIFA World Cup 2026? https://campaignme.com/which-football-superstars-will-be-on-bein-sports-broadcasts-for-fifa-world-cup-2026/ Wed, 10 Jun 2026 09:53:50 +0000 https://campaignme.com/?p=123191 beIN SPORTS, one of the world’s leading sports broadcasters, has unveiled a star-studded line-up of on-screen talent for its coverage of the FIFA World Cup 2026 in the Middle East and North Africa (MENA). As the official broadcaster of the global showpiece across 24 MENA territories, beIN SPORTS is bringing together a team of more […]

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]]> How Arab football is changing fan engagement across the Middle East https://campaignme.com/how-arab-football-is-changing-fan-engagement-across-the-middle-east/ Wed, 10 Jun 2026 09:52:45 +0000 https://campaignme.com/?p=123166 Excitement around the FIFA World Cup 2026 has been building across the Middle East and North Africa as fans debate their teams’ chances, discuss star players, and prepare to follow the matches. Although the tournament will take place in North America, Mexico and Canada, it feels closer than ever for audiences across the region. This […]

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]]> Digital ad spend in MENA reaches $8b in 2025, IAB report reveals https://campaignme.com/digital-ad-spend-in-mena-reaches-8b-in-2025-iab-report-reveals/ Tue, 09 Jun 2026 11:35:11 +0000 https://campaignme.com/?p=123141 The Middle East and North Africa (MENA) digital advertising market reached $8.185b in 2025, representing 17.8 per cent year-on-year (YoY) growth, according to the latest industry report released by IAB MENA at a member event on 8 June, 2026. For the first time, the study also includes dedicated estimates for connected TV (CTV), retail media, […]

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]]> SMC Media inks strategic deal with TikTok to become official ad partner in KSA & Egypt https://campaignme.com/smc-media-inks-strategic-deal-with-tiktok-to-become-official-ad-partner-in-ksa-and-egypt/ Fri, 05 Jun 2026 05:00:03 +0000 https://campaignme.com/?p=122958 SMC Media, the media and advertising arm of SMC Group, has revealed a strategic partnership with TikTok, the leading global platform for short-form mobile video, under which SMC Media becomes the official advertising partner for TikTok in the Kingdom of Saudi Arabia (KSA) and the Arab Republic of Egypt. The partnership reflects the shared commitment […]

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]]> Ariel taps into the emotional load behind everyday household moments https://campaignme.com/ariel-taps-into-the-emotional-load-behind-everyday-household-moments/ Mon, 01 Jun 2026 10:53:19 +0000 https://campaignme.com/?p=122329 Ariel launched a new campaign “Mara wahda khalest ala il boaa”, roughly meaning “First time is enough to eliminate stains” for its Egypt market.  Created and conceptualised by Cairo-based agency People of the Internet, the campaign focuses on the challenges that women and mothers face in their everyday life and encouraging them to be authentic […]

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]]> WATCH IT to launch eight FAST channels, integrate app across LG smart TVs https://campaignme.com/watch-it-to-launch-eight-fast-channels-integrate-app-across-lg-smart-tvs/ Mon, 25 May 2026 08:01:07 +0000 https://campaignme.com/?p=122506 WATCH IT, a leading Arabic streaming platform for Egyptian and regional content, has revealed the expansion of its strategic partnership with LG Electronics, reinforcing the presence of Arabic entertainment across the smart TV ecosystem in the Middle East. As part of the collaboration, WATCH IT will launch eight free ad-supported streaming TV (FAST) channels on […]

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]]> WATCH IT launches ‘Mini-Drama’: Drama that fits your scroll https://campaignme.com/watch-it-launches-mini-drama-drama-that-fits-your-scroll/ Thu, 21 May 2026 07:04:09 +0000 https://campaignme.com/?p=122302 WATCH IT is redefining digital storytelling in the MENA region with the launch of its latest feature: Mini-Dramas, a new short-form viewing experience designed for today’s fast-scrolling audiences. Launching with two original productions, Ebn El Sherka and Alb Maftouh, the platform introduces a fresh storytelling format built around fast-paced, bite-sized episodes, each under two minutes, […]

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]]> Platformance names Camel Ads official reseller in Egypt and North Africa https://campaignme.com/platformance-names-camel-ads-official-reseller-in-egypt-and-north-africa/ Tue, 12 May 2026 16:24:36 +0000 https://campaignme.com/?p=121940 Platformance has partnered with Camel Ads, appointing it as its official reseller in Egypt and North Africa. The appointment is part of the company’s strategy to expand its presence across the MENA digital advertising landscape. The move follows Platformance’s launch of a Cairo office last year and the establishment of a local team in the […]

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]]> FEER McQUEEN appoints Wissam Matar as Chief Creative Officer https://campaignme.com/feer-mcqueen-appoints-wissam-matar-as-chief-creative-officer/ Mon, 04 May 2026 04:30:24 +0000 https://campaignme.com/?p=121387 FEER McQUEEN has appointed Wissam Matar as Chief Creative Officer, a hire that aims to not only reflect where the agency stands today, but the creative direction it is committed to as it marks its fifteenth year. Matar brings more than 25 years of multi-award-winning experience across Lebanon, Dubai, Riyadh, Casablanca, Erbil and Egypt to […]

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]]> UAE, Egypt lead the Middle East in global AI visibility race for student recruitment https://campaignme.com/uae-egypt-lead-the-middle-east-in-global-ai-visibility-race-for-student-recruitment/ Fri, 01 May 2026 04:00:43 +0000 https://campaignme.com/?p=121347 New data released by Anything is Possible’s university ranking tool, EduIndex, reveals a radical shift in how Middle Eastern universities are discovered by students. As search habits move from Google to AI platforms such as ChatGPT and Gemini, a new hierarchy of institutional prestige is emerging. EduIndex is the first independent benchmark tracking university visibility […]

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