Dubai Mall Archives - Campaign Middle East https://campaignme.com/tag/dubai-mall/ Mon, 08 Jun 2026 13:40:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Dubai Mall Archives - Campaign Middle East https://campaignme.com/tag/dubai-mall/ 32 32 The Regular Show: Lost Tapes transforms into an real-world fan experience https://campaignme.com/cartoon-network-mena-and-koi-the-uae-turn-the-regular-show-lost-tapes-into-an-experience/ Mon, 08 Jun 2026 13:39:03 +0000 https://campaignme.com/?p=123036 Fans of Regular Show: Lost Tapes are in for a seriously fun surprise this summer as Cartoon Network MENA teams up with KOI Thé UAE for a limited-edition collaboration inspired by the cult-favourite animated series. Running for a limited time at KOI Thé UAE, Dubai, the collaboration will introduce an exclusive themed bubble tea experience inspired by some of the […]

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]]> AUTHORITY by AVANTGARDE chosen as marketing agency for Dubai Mall fashion festival https://campaignme.com/dubai-mall-picks-authority-by-avantgarde-as-marketing-agency-for-fashion-festival/ Tue, 16 Dec 2025 03:20:12 +0000 https://campaignme.com/?p=113234 After four months of working behind the scenes, AUTHORITY by AVANTGARDE has been confirmed as the 360-degree marketing agency leading the Dubai Mall Festival of Fashion (DMFOF), one of the largest fashion festivals of its kind in the region. AUTHORITY by AVANTGARDE has been responsible for shaping and delivering the entire creative, strategic and marketing […]

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]]> Publsh named media and sponsorships partner for Dubai Mall’s ‘Festival of Fashion’ https://campaignme.com/publsh-named-exclusive-media-and-sponsorships-partner-for-dubai-malls-festival-of-fashion/ Wed, 26 Nov 2025 08:44:43 +0000 https://campaignme.com/?p=112449 Publsh Media Group has been named the media and sponsorships partner for the highly anticipated Dubai Mall Festival of Fashion, taking place 29–30 January 2026 at Dubai Mall. Over two days, the Dubai Mall Festival of Fashion will host 12 fashion masterclasses featuring global and regional designers, influencers and industry leaders. The event will culminate […]

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]]> SQUATWOLF launches ‘boldest’ Neotech product in viral campaign https://campaignme.com/squatwolf-launches-boldest-neotech-product-in-viral-integrated-campaign/ Fri, 29 Aug 2025 13:15:26 +0000 https://campaignme.com/?p=107621 SQUATWOLF has executed a a fully integrated, omnichannel campaign to launch the brand’s boldest and most ambitious product collection to date – Neotech. The Dubai-based, homegrown premium gymwear brand entered August with a bold mandate: disrupt a month typically dominated by back-to-school promotions and discounting. Instead of trading down, the brand traded the full month […]

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]]> Jotun reveals rollout, success of its 50th Anniversary UAE campaign https://campaignme.com/jotun-reveals-rollout-success-of-its-50th-anniversary-uae-campaign/ Thu, 26 Jun 2025 08:00:36 +0000 https://campaignme.com/?p=104444 Paints and coatings manufacturer Jotun recently celebrated its golden milestone – 50 years of inspiring the visual and architectural landscape in the UAE – with its ‘Jotun Paints 50th Anniversary’ campaign across the UAE. In conversation with Campaign Middle East, Kjetil Urheim, Managing Director, Jotun UAE, said, “The campaign’s primary goal was to celebrate the […]

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]]> Careem reveals shifts in consumer behaviour, preferences, spending during Ramadan https://campaignme.com/careem-reveals-shifts-in-consumer-behaviour-preferences-spending-during-ramadan/ Thu, 27 Mar 2025 05:20:28 +0000 https://campaignme.com/?p=98558 Careem has shared its latest report revealing key customer trends across ‘the Everything App‘ during the Holy Month of Ramadan, highlighting consumer insights on preferences, sales, and spending patterns, including shifts in grocery delivery, food ordering, donations, rides, cross-border payments and dining out. Careem Food witnessed a notable surge in demand, with order volumes rising […]

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]]> Contour Media unveils a fusion of nature and innovation https://campaignme.com/contour-media-unveils-a-fusion-of-nature-and-innovation/ Thu, 03 Oct 2024 13:47:45 +0000 https://campaignme.com/?p=90447 Contour Media has unveiled a new state-of-the-art billboard experience that integrates a cascading waterfall and a series of small fountains within its out-of-home billboard proposition, marking a pioneering addition to its portfolio of outdoor assets. Breaking past the traditional visual-only barrier of a hoarding, this one-of-a-kind installation enhances the sensory experience by adding an auditory […]

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]]> WithFeeling adds Michelle Meyrick to its talent roster https://campaignme.com/withfeeling-adds-michelle-meyrick-to-its-talent-roster/ Mon, 28 Aug 2023 09:00:24 +0000 https://campaignme.com/?p=66963 Sound strategy firm WithFeeling has added industry veteran Michelle Meyrick to its voiceover talent roster, Brand Voices. Brand Voices is WithFeeling’s database of voiceover talents ranging from local Arabic dialects to several different international languages. As part of her joining, Meyrick will be exclusively represented by the sound strategy firm. With more than 18 years […]

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]]> Bureau Béatrice and Tiffany & Co. ‘follow the bird’ in AR at Dubai Mall https://campaignme.com/bureau-beatrice-and-tiffany-co-follow-the-bird-in-ar-at-dubai-mall/ Mon, 10 Oct 2022 08:46:22 +0000 https://campaignme.com/?p=53825  The Jewelry house Tiffany & Co. recently introduced in Dubai Mall an interactive hoarding set to stay live until the end of November. The experience takes guests on a journey that unfolds in three chapters, allowing them to discover the story of one of the brand’s most iconic pieces: The Bird On The Rock. […]

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]]> VISA, Emirates NBD and Emaar team up for UTap activation campaign https://campaignme.com/visa-emirates-nbd-and-emaar-team-up-for-utap-activation-campaign/ Sun, 17 Jan 2021 11:05:28 +0000 https://campaignme.com/?p=31969 Visa, Emirates NBD and Emaar wanted to reach shopping lovers with an acquisition campaign for the U by Emaar Credit Card. Their aim was for people to understand the incredible card benefits, learn all about UPoints and sign up for the credit card. Horizon FCB didn’t want to just tell people about the U by […]

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