digital Archives - Campaign Middle East https://campaignme.com/tag/digital/ Fri, 10 Jul 2026 08:28:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png digital Archives - Campaign Middle East https://campaignme.com/tag/digital/ 32 32 The next era of OOH will be engineered, not bought https://campaignme.com/the-next-era-of-ooh-will-be-engineered-not-bought/ Fri, 10 Jul 2026 06:40:35 +0000 https://campaignme.com/?p=124491 There is a common misconception in outdoor advertising that the industry’s digital transformation is primarily about screens. In reality, the conversation is increasingly moving beyond screens themselves and toward the systems, infrastructure and operational capabilities required to support them. The real transformation happening in OOH is operational. As networks become more digital, connected and measurable, […]

The post The next era of OOH will be engineered, not bought appeared first on Campaign Middle East.

]]> From the Editor’s Desk: Recognising 40 heroes who stayed the course https://campaignme.com/from-the-editors-desk-recognising-40-unsung-heroes-who-stayed-the-course/ Fri, 10 Jul 2026 05:20:18 +0000 https://campaignme.com/?p=124476 Campaign Middle East’s July 2026 edition is its inaugural 40 over 40 edition – an annual initiative meant to spotlight senior industry leaders aged 40 and older, who have already dedicated 15 years or more of their lives to building the region’s brand, marketing, advertising, creative, media, digital, communications and experiential landscape. We recognise unsung […]

The post From the Editor’s Desk: Recognising 40 heroes who stayed the course appeared first on Campaign Middle East.

]]> du launches FIFA World Cup predictions game with brand-new BYD Ti 7 up for grabs https://campaignme.com/du-launches-fifa-world-cup-predictions-game-with-brand-new-byd-ti-7-up-for-grabs/ Fri, 03 Jul 2026 07:28:46 +0000 https://campaignme.com/?p=124178 du has launched a multi-channel campaign in partnership with Al-Futtaim BYD, designed to transform the way football fans engage with the UAE telecom brand during the FIFA World Cup 2026 tournament season. The campaign combines a gamified match prediction experience exclusively on the du App along with immersive in-store VR activations at selected du retail […]

The post du launches FIFA World Cup predictions game with brand-new BYD Ti 7 up for grabs appeared first on Campaign Middle East.

]]> Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism https://campaignme.com/orange-egypt-tarek-nour-advertising-reflect-egypts-cautious-optimism-at-fifa-world-cup/ Fri, 03 Jul 2026 06:53:33 +0000 https://campaignme.com/?p=124107 When Tarek Nour Advertising sat down to build Orange Egypt’s FIFA World Cup 2026 campaign, the first decision was also the most important: resist the obvious. The traditional playbook for football advertising is well-worn and filled with bold promises, championship imagery, the nation united behind a guaranteed victory. It works for AFCON, where Egyptian fans […]

The post Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism appeared first on Campaign Middle East.

]]> Why the strongest brand partnerships go far beyond mere awareness https://campaignme.com/why-the-strongest-brand-partnerships-go-far-beyond-mere-awareness/ Fri, 03 Jul 2026 06:00:13 +0000 https://campaignme.com/?p=124186 The role of brand partnerships has changed. What was once largely about visibility, logo placement, co-branded campaigns and shared marketing, is increasingly being used to drive cultural relevance, unlock new occasions and deliver something more tangible for consumers. At the same time, they’re becoming an increasingly important commercial growth strategy. Partnerships give brands the opportunity […]

The post Why the strongest brand partnerships go far beyond mere awareness appeared first on Campaign Middle East.

]]> GEMS Education’s ‘Lost In Translation’ meets kids where they are to experience Arabic in daily life https://campaignme.com/gems-educations-lost-in-translation-meets-kids-where-they-are-to-experience-arabic-in-daily-life/ Wed, 01 Jul 2026 09:15:55 +0000 https://campaignme.com/?p=124055 GEMS Education has launched its ‘Lost in Translation‘ campaign, created to address a challenge that extends far beyond the classroom: how do you make Arabic feel relevant, engaging and accessible to a generation growing up in highly multicultural, predominantly English-speaking environments? Lost in Translation is not an awareness campaign about Arabic learning. Instead, it achieves […]

The post GEMS Education’s ‘Lost In Translation’ meets kids where they are to experience Arabic in daily life appeared first on Campaign Middle East.

]]> BMW turns cars into a connected screen with STARZPLAY https://campaignme.com/bmw-turns-cars-into-a-connected-screen-with-starzplay/ Wed, 24 Jun 2026 10:00:14 +0000 https://campaignme.com/?p=123812 BMW Group Middle East brings STARZPLAY into the car, expanding connected media experiences across MENA, expanding access to premium sports and entertainment content for customers across the region. Customers with BMW and MINI vehicles equipped with ConnectedDrive across the UAE, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait and JoBMW turns the car into another screen with […]

The post BMW turns cars into a connected screen with STARZPLAY appeared first on Campaign Middle East.

]]> MAGRABI builds interactive ‘See Through Our Eyes’ campaign https://campaignme.com/magrabi-builds-interactive-see-through-our-eyes-campaign/ Tue, 23 Jun 2026 07:28:25 +0000 https://campaignme.com/?p=123681 MAGRABI latest campaign for the Kingdom, See Through Our Eyes, created an interactive, choose-your-own-adventure format to explore how perspective shapes everyday experience in Saudi Arabia. The campaign was created in collaboration with Mille World. Filmed across the Kingdom, the campaign centred on four cultural figures: Aseel Omran, Salem Al Dawsari, Sumaya Rida and Ali Kalthami, […]

The post MAGRABI builds interactive ‘See Through Our Eyes’ campaign appeared first on Campaign Middle East.

]]> Jordan Tourism Board appoints FP7 McCANN UAE and Initiative MENAT for creative and media https://campaignme.com/jordan-tourism-board-appoints-fp7-mccann-uae-and-initiative-menat-for-creative-and-media/ Mon, 08 Jun 2026 13:40:12 +0000 https://campaignme.com/?p=123014 Following a competitive pitch, the Jordan Tourism Board has appointed FP7 McCANN UAE and Initiative MENAT reflecting a unified strategic and multi-disciplinary approach across creative, media and digital. Serving as the driving force behind Jordan’s tourism vision, the Jordan Tourism Board continues to elevate the Kingdom’s presence on the global stage by bringing its rich […]

The post Jordan Tourism Board appoints FP7 McCANN UAE and Initiative MENAT for creative and media appeared first on Campaign Middle East.

]]> Dragons of MENA Awards in Dubai: Details revealed – categories, criteria, deadlines https://campaignme.com/dragons-of-mena-awards-in-dubai-details-revealed-categories-criteria-deadlines/ Fri, 05 Jun 2026 07:02:06 +0000 https://campaignme.com/?p=122970 Dragons, a results-focused marketing communications awards programme built on 26 years of global recognition and credibility, has revealed further details about its debut in Dubai as Dragons of MENA. The programme is an extension of the PMAA Dragons of Asia Awards, established in 2000 and recognised as one of the industry’s most respected results-focused awards […]

The post Dragons of MENA Awards in Dubai: Details revealed – categories, criteria, deadlines appeared first on Campaign Middle East.

]]>