digital Archives - Campaign Middle East https://campaignme.com/tag/digital/ Wed, 24 Jun 2026 15:54:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png digital Archives - Campaign Middle East https://campaignme.com/tag/digital/ 32 32 BMW turns cars into a connected screen with STARZPLAY https://campaignme.com/bmw-turns-cars-into-a-connected-screen-with-starzplay/ Wed, 24 Jun 2026 10:00:14 +0000 https://campaignme.com/?p=123812 BMW Group Middle East brings STARZPLAY into the car, expanding connected media experiences across MENA, expanding access to premium sports and entertainment content for customers across the region. Customers with BMW and MINI vehicles equipped with ConnectedDrive across the UAE, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait and JoBMW turns the car into another screen with […]

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]]> MAGRABI builds interactive ‘See Through Our Eyes’ campaign https://campaignme.com/magrabi-builds-interactive-see-through-our-eyes-campaign/ Tue, 23 Jun 2026 07:28:25 +0000 https://campaignme.com/?p=123681 MAGRABI latest campaign for the Kingdom, See Through Our Eyes, created an interactive, choose-your-own-adventure format to explore how perspective shapes everyday experience in Saudi Arabia. The campaign was created in collaboration with Mille World. Filmed across the Kingdom, the campaign centred on four cultural figures: Aseel Omran, Salem Al Dawsari, Sumaya Rida and Ali Kalthami, […]

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]]> Jordan Tourism Board appoints FP7 McCANN UAE and Initiative MENAT for creative and media https://campaignme.com/jordan-tourism-board-appoints-fp7-mccann-uae-and-initiative-menat-for-creative-and-media/ Mon, 08 Jun 2026 13:40:12 +0000 https://campaignme.com/?p=123014 Following a competitive pitch, the Jordan Tourism Board has appointed FP7 McCANN UAE and Initiative MENAT reflecting a unified strategic and multi-disciplinary approach across creative, media and digital. Serving as the driving force behind Jordan’s tourism vision, the Jordan Tourism Board continues to elevate the Kingdom’s presence on the global stage by bringing its rich […]

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]]> Dragons of MENA Awards in Dubai: Details revealed – categories, criteria, deadlines https://campaignme.com/dragons-of-mena-awards-in-dubai-details-revealed-categories-criteria-deadlines/ Fri, 05 Jun 2026 07:02:06 +0000 https://campaignme.com/?p=122970 Dragons, a results-focused marketing communications awards programme built on 26 years of global recognition and credibility, has revealed further details about its debut in Dubai as Dragons of MENA. The programme is an extension of the PMAA Dragons of Asia Awards, established in 2000 and recognised as one of the industry’s most respected results-focused awards […]

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]]> If social media didn’t exist, would your brand still connect? https://campaignme.com/if-social-media-didnt-exist-would-your-brand-still-connect-and-build-customer-experience/ Thu, 04 Jun 2026 05:56:33 +0000 https://campaignme.com/?p=122885 Customer experience today sits somewhere between relevance, connection, community, visibility and memory. From a customer’s perspective, people are constantly asking themselves: What’s new here? What makes this memorable? Do I feel part of something bigger? Would this experience stay with me beyond the moment itself? From a brand’s perspective, the challenge is completely different. How […]

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]]> Entries open for Campaign’s Agency of The Year Middle East Awards 2026 https://campaignme.com/entries-open-for-campaigns-agency-of-the-year-middle-east-awards-2026/ Tue, 02 Jun 2026 13:08:44 +0000 https://campaignme.com/?p=122761 Early bird entries are now open to the Agency of The Year Middle East Awards 2026. Back for its fifth edition, these highly-coveted awards recognise the region’s top-performing agencies across creative, digital, media, PR, production and beyond. The Agency of The Year Middle East Awards celebrates business performance, agency culture, innovation, and diversity. Submitting an […]

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]]> Katch International makes senior hires, signals integrated comms expansion https://campaignme.com/katch-international-makes-senior-hires-signals-integrated-comms-expansion/ Tue, 02 Jun 2026 08:46:30 +0000 https://campaignme.com/?p=122739 Katch International has appointed two senior hires alongside the introduction of enhanced service capabilities. Evelyne Marie Moussallem joins as Head of Social alongside Zeinoun Aridi, who has taken up the role of Associate Account Director within the agency’s PR team. The appointments aim to support the integrated PR, social, branding and experiential communications agency’s efforts […]

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]]> Ariel taps into the emotional load behind everyday household moments https://campaignme.com/ariel-taps-into-the-emotional-load-behind-everyday-household-moments/ Mon, 01 Jun 2026 10:53:19 +0000 https://campaignme.com/?p=122329 Ariel launched a new campaign “Mara wahda khalest ala il boaa”, roughly meaning “First time is enough to eliminate stains” for its Egypt market.  Created and conceptualised by Cairo-based agency People of the Internet, the campaign focuses on the challenges that women and mothers face in their everyday life and encouraging them to be authentic […]

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]]> Saudi Report 2026: When marketing was built to beautify, not lead https://campaignme.com/saudi-report-2026-when-marketing-was-built-to-beautify-not-lead/ Fri, 15 May 2026 07:25:18 +0000 https://campaignme.com/?p=122093 One of the hardest and saddest things about marketing today is that everything can look perfect while achieving nothing. Some marketing teams operate with clear calendars. The content goes out on schedule, the events are neatly covered, and the numbers in the reports are green. They are busy and their work looks perfect, but they […]

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]]> Hills doubles down on OOH with AED1bn infrastructure investment https://campaignme.com/hills-doubles-down-on-ooh-with-aed-1bn-infrastructure-investment/ Tue, 12 May 2026 10:33:21 +0000 https://campaignme.com/?p=121618 Hills Advertising has revealed that it is investing AED1bn (approximately $272m) towards the expansion and digisation of its out-of-home (OOH) network in Dubai. The development is a part of Dubai’s broader OOH landscape, which is managed by Mada Media, which oversees the organisation and development of the sector. The invested amount will go towards the […]

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