digital advertising Archives - Campaign Middle East https://campaignme.com/tag/digital-advertising/ Tue, 14 Jul 2026 12:26:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png digital advertising Archives - Campaign Middle East https://campaignme.com/tag/digital-advertising/ 32 32 Saudia Airlines launches first advertising campaign on Pinterest https://campaignme.com/saudia-airlines-launches-first-advertising-campaign-on-pinterest/ Tue, 14 Jul 2026 12:10:16 +0000 https://campaignme.com/?p=124442 The travel journey is no longer defined by a single touchpoint; it is a highly personalised experience that begins long before takeoff. When Saudia Airlines set out to showcase its premium travel experiences and services they wanted a highly engaged audience. The kind who browse online for inspiration, wanderlust and planning when it comes to […]

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]]> Dubai-it: What it means to build media at Dubai speed https://campaignme.com/dubai-it-what-it-means-to-build-media-at-dubai-speed/ Mon, 13 Jul 2026 09:24:08 +0000 https://campaignme.com/?p=124562 When Dubai-it was launched as a citywide philosophy, it gave a name to something businesses in this market have long understood. The philosophy is simple: achieve exceptional results in record time without letting speed compromise quality. Move fast. Do it properly. Hold the standard. It names a discipline built on a habit Dubai has always […]

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]]> Pinterest unveils new AI tools for marketers https://campaignme.com/pinterest-unveils-new-ai-tools-for-marketers/ Wed, 24 Jun 2026 23:00:05 +0000 https://campaignme.com/?p=123848 AI is reshaping how people search and decide, moving the industry past the search-and-click model toward a conversational and generative future. Ahead of Cannes Lions, Pinterest rolled out a new set of AI ad tools focused on three things marketers care about right now: performance, workflow efficiency, and interoperability. “The future of discovery won’t be […]

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]]> Digital ad spend in MENA reaches $8b in 2025, IAB report reveals https://campaignme.com/digital-ad-spend-in-mena-reaches-8b-in-2025-iab-report-reveals/ Tue, 09 Jun 2026 11:35:11 +0000 https://campaignme.com/?p=123141 The Middle East and North Africa (MENA) digital advertising market reached $8.185b in 2025, representing 17.8 per cent year-on-year (YoY) growth, according to the latest industry report released by IAB MENA at a member event on 8 June, 2026. For the first time, the study also includes dedicated estimates for connected TV (CTV), retail media, […]

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]]> Platformance names Camel Ads official reseller in Egypt and North Africa https://campaignme.com/platformance-names-camel-ads-official-reseller-in-egypt-and-north-africa/ Tue, 12 May 2026 16:24:36 +0000 https://campaignme.com/?p=121940 Platformance has partnered with Camel Ads, appointing it as its official reseller in Egypt and North Africa. The appointment is part of the company’s strategy to expand its presence across the MENA digital advertising landscape. The move follows Platformance’s launch of a Cairo office last year and the establishment of a local team in the […]

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]]> The future of influencer marketing lies in human+AI coexistence: TEN-X report https://campaignme.com/the-future-of-influencer-marketing-lies-in-humanai-coexistence-ten-x-report/ Mon, 04 May 2026 06:36:52 +0000 https://campaignme.com/?p=121399 The influencer and content creation sector in Saudi Arabia has undergone a fundamental transformation in recent years. Influencers are no longer just individuals sharing their daily lives – they have evolved into personal brands and independent media platforms, according to the latest Influencer Sector report by TEN-X, a Saudi-based marketing and communications agency. The report […]

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]]> Rethinking the attribution model to stop channel cannibalisation https://campaignme.com/rethinking-the-attribution-model-to-stop-channel-cannibalisation/ Mon, 16 Feb 2026 05:00:29 +0000 https://campaignme.com/?p=116298 In GCC, most online platforms rely on coupon websites to increase sales while they spend large sums of money across other digital channels such as social, programmatic, etc. to maintain brand recall. This practice creates a perfect scenario for channel cannibalisation. Today users are not loyal to any certain brand or retailer. They only look […]

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]]> Audi Revolut F1 reveals Aleph as official partner ahead of FIA Formula 1 team debut https://campaignme.com/audi-revolut-f1-reveals-aleph-as-official-partner-ahead-of-fia-formula-1-team-debut/ Thu, 29 Jan 2026 04:40:30 +0000 https://campaignme.com/?p=115232 The Audi Revolut Formula 1 team has unveiled a new partnership with Aleph, a global leader in digital advertising enablement. Audi Revolut has appointed Aleph as the team’s official partner as the team prepares for its debut in the FIA Formula One World Championship. While competing across a 24-race calendar and engaging audiences worldwide,  a […]

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]]> Why tech proficiency is key to digital growth in the Middle East https://campaignme.com/why-tech-proficiency-is-key-to-digital-growth-in-the-middle-east/ Tue, 27 Jan 2026 03:54:59 +0000 https://campaignme.com/?p=115115 Compared to many industries, digital advertising is in its infancy. We stand at a critical juncture to ensure we lay strong foundations for a successful future. With the Middle East emerging as a region of promise and potential, there is a real need for marketers and brands to operate at the cutting edge of advanced […]

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]]> How spatial storytelling is replacing static advertising https://campaignme.com/how-spatial-storytelling-is-replacing-static-advertising/ Tue, 20 Jan 2026 07:30:32 +0000 https://campaignme.com/?p=114785 The billboard isn’t disappearing. It’s breaking free from its frame. Traditional OOH advertising succeeded because it met people where they were: commuting, shopping and moving through cities. Its physicality was its advantage. A billboard couldn’t be skipped, blocked, or scrolled past. It simply existed in your path. Spatial storytelling amplifies this inherent strength by expanding […]

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