DET Archives - Campaign Middle East https://campaignme.com/tag/det/ Thu, 07 May 2026 06:10:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png DET Archives - Campaign Middle East https://campaignme.com/tag/det/ 32 32 Dubai Esports & Games Festival reveals new dates with expanded fan experiences https://campaignme.com/dubai-esports-games-festival-reveals-new-dates-with-expanded-fan-experiences/ Thu, 07 May 2026 05:45:12 +0000 https://campaignme.com/?p=121649 The Dubai Esports & Games Festival (DEF) will now take place from 22 May to 7 June 2026, with the expanded event set to transform the city into a high-energy celebration of gaming, esports, creativity and digital innovation that will bring people together. For over two weeks, DEF 2026 will convene world-renowned creators, gamers and fans […]

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]]> Red Bull nets youth and sports culture with Half Court World Finals https://campaignme.com/red-bull-nets-youth-and-sports-culture-with-half-court-world-finals/ Wed, 07 Jan 2026 12:34:02 +0000 https://campaignme.com/?p=114125 Dubai hosted the Red Bull Half Court World Finals in November 2025, positioning itself as a brand partner and not just a host city. The tournament brought together champions from more than 30 men’s and women’s teams representing five continents, converging in Dubai for this global finale. The finale was an exemplary example of co-branding […]

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]]> How the Dubai Traders Program is supporting the growth of Dubai-based SMEs https://campaignme.com/how-the-dubai-traders-program-is-supporting-the-growth-of-dubai-based-smes/ Tue, 13 May 2025 08:00:56 +0000 https://campaignme.com/?p=102246 As part of the Dubai Economic Agenda (D33), an initiative announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the Dubai Department of Economy and Tourism (DET) launched the Dubai Traders Program to accelerate the digital growth of Dubai-based SMEs. This initiative […]

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]]> David Guetta electrifies Porsche EV campaign at MBR Solar Park https://campaignme.com/david-guetta-electrifies-porsche-ev-shoot-at-mohammed-bin-rashid-al-maktoum-solar-park/ Tue, 25 Mar 2025 05:40:56 +0000 https://campaignme.com/?p=98448 Electronic music pioneer David Guetta, one of the most celebrated DJs across the globe, has partnered with Porsche for the brand’s latest campaign. The video shoot showcased Porsche’s latest all-electric vehicles – the Macan Turbo and the Taycan Turbo GT –at the Dubai Electricity and Water Authority’s (DEWA’s) Mohammed bin Rashid Al Maktoum Solar Park racing […]

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]]> CMOs: “Bring back the memories, moments and meaning of Ramadan” https://campaignme.com/cmo-round-table-bring-back-the-memories-moments-and-meaning-of-ramadan/ Wed, 12 Feb 2025 13:29:16 +0000 https://campaignme.com/?p=96163 As we enter February 2025, there’s little running through the minds of marketers in the Middle East – or those within agencies servicing them – as much as Ramadan. For most consumers in the Middle East, Ramadan is a month of reformation and resolutions, as well as amended habits and behaviours. It is a month […]

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]]> Stagwell expands MENA footprint with Create. Group acquisition https://campaignme.com/stagwell-expands-mena-footprint-with-create-group-acquisition/ Mon, 30 Dec 2024 11:17:47 +0000 https://campaignme.com/?p=94119 NASDAQ-listed  global marketing and communications group Stagwell has entered into an agreement to acquire Create. Group, a strategic digital communications group in the Middle East. Create. Group will join Stagwell’s Code and Theory Network, which is designed to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies and AI. Create. Group […]

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]]> You might start seeing these logos on hotel branding… https://campaignme.com/you-might-start-seeing-these-logos-on-hotel-branding/ Fri, 19 Jan 2024 08:01:38 +0000 https://campaignme.com/?p=74999 The Dubai Department of Economy and Tourism (DET) recently awarded hotels in Dubai with the ‘Dubai Sustainable Tourism Stamp’. The sustainable stamp is part of a new sustainability initiative that seeks to recognise hotels that meet the  DET’s 19 ‘Sustainability Requirements’. The stamp is awarded based on a three-tiered system of gold, silver, and bronze, […]

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]]> Dubai enters the future with four unique experiences https://campaignme.com/dubai-enters-the-future-with-its-four-experiences/ Mon, 30 Oct 2023 10:31:28 +0000 https://campaignme.com/?p=71069 Dubai’s Department of Economy and Tourism (DET) created an immersive experience and activation, together with creative studio Tactical, at Gitex Global and Expand North Star. Four interactive experiences were created to engage the 180,000 visitors attending Gitex Global and its sister show Expand North Star to explore the opportunities that Dubai offers. The activation, split […]

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]]> DET adds a Where’s Waldo-style game to its marketing mix https://campaignme.com/det-adds-a-wheres-waldo-style-game-to-its-marketing-mix/ Thu, 25 May 2023 12:46:36 +0000 https://campaignme.com/?p=62295 By Jalaja Ramanunni DET created a ‘Where is Waldo’-style game for participants to discover the various cultural and entertaining attractions across the emirate. The game installation called Dubai Landmarks challenge, was showcased at the Arabian Travel Market (ATM) 2023. The challenge for participants was to find Dubai’s hidden attractions on the screen. After locating a […]

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]]> A collaboration of creatives: #MyDubai through Leica’s lens https://campaignme.com/mydubai-through-leicas-lens/ Thu, 02 Mar 2023 05:00:32 +0000 https://campaignme.com/?p=58337 By Jalaja Ramanunni Leica Camera and Dubai Economy and Tourism (DET) worked together to create a campaign for the community of artists, creators and photographers. Leica Camera and DET invited six photographers from different parts of the world to capture the integration of the past and the contemporary aspects of Dubai in their photographs – […]

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