Campaign Archives - Campaign Middle East https://campaignme.com/tag/campaign/ Wed, 10 Jun 2026 13:46:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Campaign Archives - Campaign Middle East https://campaignme.com/tag/campaign/ 32 32 Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film https://campaignme.com/property-finder-says-the-world-comes-home-in-fifa-world-cup-2026-brand-film/ Wed, 10 Jun 2026 13:46:02 +0000 https://campaignme.com/?p=123228 Property Finder has entered the FIFA World Cup 2026 conversation with a brand film that captures how global audiences come together in the region to witness one of the world’s most highly anticipated cultural moments. The campaign is a high-level brand equity play targeting the diverse, multicultural communities that call the UAE, Qatar and Bahrain […]

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]]> Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel https://campaignme.com/henkel-reveals-150th-anniversary-campaign-led-by-ai-video-of-its-founder-fritz-henkel/ Wed, 10 Jun 2026 05:00:20 +0000 https://campaignme.com/?p=123177 Henkel has marked its 150th anniversary with novel campaign activations such as bringing its founder, Fritz Henkel, back as an AI-generated avatar to narrate 150 years of the company’s own history, and highlighting its employees, innovations and achievements that contributed to the company’s success through the past 150 years. The campaign was built around the […]

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]]> Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup https://campaignme.com/umniahs-darb-al-asateer-revives-voice-of-a-jordanian-legend-ahead-of-fifa-world-cup/ Tue, 09 Jun 2026 10:50:36 +0000 https://campaignme.com/?p=123073 As Jordan prepares to enter the FIFA World Cup for the first time in the country’s history, Jordanian telecom brand Umniah by Beyon has launched ‘Darb El Asateer‘ – The Journey of Legends – a large-scale musical production bringing together legendary and emerging Jordanian voices in what the brand describes as a tribute to the country’s […]

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]]> CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care https://campaignme.com/calin-campaign-takes-the-i-only-do-soft-conversation-from-comfort-to-emotional-care/ Wed, 03 Jun 2026 07:11:33 +0000 https://campaignme.com/?p=122820 CALIN has revealed details about its ‘I Only Do Soft’ campaign in Morocco, which not only makes the brand distinctive and memorable, but also takes the conversation of baby products beyond softness and comfort to emotional care – with babies leading the chat. The campaign shifts the focus beyond a simple product claim and converts […]

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]]> Ariel taps into the emotional load behind everyday household moments https://campaignme.com/ariel-taps-into-the-emotional-load-behind-everyday-household-moments/ Mon, 01 Jun 2026 10:53:19 +0000 https://campaignme.com/?p=122329 Ariel launched a new campaign “Mara wahda khalest ala il boaa”, roughly meaning “First time is enough to eliminate stains” for its Egypt market.  Created and conceptualised by Cairo-based agency People of the Internet, the campaign focuses on the challenges that women and mothers face in their everyday life and encouraging them to be authentic […]

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]]> adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026 https://campaignme.com/adidas-unveils-saudi-chapter-of-backyard-legends-ahead-of-fifa-world-cup-2026/ Mon, 25 May 2026 13:50:39 +0000 https://campaignme.com/?p=122552 adidas has brought its viral Backyard Legends campaign to Saudi Arabia ahead of the FIFA World Cup 2026™, celebrating the neighbourhood pitches, football icons and communities inspiring the next generation of the game across the Kingdom. Centred around Saudi football star Saud Abdulhamid, the brand’s film follows a group of young football fans across Riyadh […]

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]]> Range Rover just pulled up to UAE’s most exclusive address https://campaignme.com/range-rover-just-pulled-up-to-uaes-most-exclusive-address/ Mon, 25 May 2026 13:31:14 +0000 https://campaignme.com/?p=122599 Real luxury doesn’t shout, it selects. When Range Rover chooses a setting for its campaign, the location becomes part of the message — and right now, that location is J1 Beach, Dubai’s sophisticated urban riviera where the Jumeirah 1 shoreline meets a world that runs on effortlessness and exclusivity. This is a brand that has […]

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]]> How Durex tapped into the Internet’s biggest watch obsession with a viral social post https://campaignme.com/how-durex-tapped-into-the-internets-biggest-watch-obsession-with-a-viral-social-post/ Mon, 25 May 2026 11:00:41 +0000 https://campaignme.com/?p=122546 As a luxury watchmaking collaboration dominated conversations across the region, Durex tapped into the hype with a culturally timed execution that quickly became the talk of social media. When one of the world’s most talked-about luxury watch collaborations sent consumers across the Middle East into a frenzy with crowds queuing outside stores from as early […]

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]]> Saints Pères marks Dubai launch with ‘The Trip’ produced by The Refreshment Club https://campaignme.com/saints-peres-marks-dubai-launch-with-the-trip-produced-by-the-refreshment-club/ Mon, 25 May 2026 10:45:15 +0000 https://campaignme.com/?p=122488 Saints Pères has unveiled its arrival in Dubai through a cinematic campaign film tracing the physical and symbolic journey of the Maison from Paris to the Middle East. The campaign was rolled out across brand-owned channels through social media campaigns as well as earned media between May 17 and August 31. The film follows a […]

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]]> Trust within marketing: a pillar of business resilience in uncertain times https://campaignme.com/trust-within-marketing-a-pillar-of-business-resilience-in-uncertain-times/ Mon, 25 May 2026 06:26:20 +0000 https://campaignme.com/?p=122485 When everything seems to be uncertain, trust is a brand’s most important currency. That’s not a marketing platitude. It’s a lesson this region’s business community has been living in real time. Over the past few months, businesses across the Middle East have been navigating a particularly acute moment of uncertainty, one shaped by a rapidly […]

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