Brand Experiences Archives - Campaign Middle East https://campaignme.com/tag/brand-experiences/ Thu, 16 Apr 2026 06:32:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Brand Experiences Archives - Campaign Middle East https://campaignme.com/tag/brand-experiences/ 32 32 Low effort or radical authenticity? Lessons for brands from “Bieberchella” https://campaignme.com/low-effort-or-radical-authenticity-lessons-for-brands-from-bieberchella/ Thu, 16 Apr 2026 06:32:30 +0000 https://campaignme.com/?p=120626 I didn’t expect Justin Bieber’s performance at Coachella to be a branding lesson. But yet here we are. Because somewhere between the stripped back set-up, sunglasses, hoodie and what at first looked like a casual stroll through YouTube, Bieber achieved something that brands spend millions trying to manufacture.  Let’s be clear – this wasn’t low […]

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]]> Dubai Media Gaming powered by Livewire reveals new insights https://campaignme.com/dubai-media-gaming-powered-by-livewire-reveals-new-insights/ Thu, 02 Apr 2026 12:20:59 +0000 https://campaignme.com/?p=118548 In the UAE, gaming has evolved into much more than a casual pastime or leisure entertainment; it sits at the heart of how people across generations interact with each other and relate to the world around them. A recent report released by global gaming marketing company Livewire, in partnership with Dubai Media, reveals that there […]

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]]> Podcast: Coca-Cola’s Ben Sadek on brand experiences that move people and partnering with the FIFA World Cup 2026 https://campaignme.com/podcast-coca-colas-ben-sadek-on-brand-experiences-that-move-people/ Fri, 13 Mar 2026 05:30:41 +0000 https://campaignme.com/?p=117025 On the latest episode of Campaign Middle East’s On The Record podcast, Ben Sadek, Lead for Sports and Entertainment Partnerships — Middle East, The Coca-Cola Company, makes the case for brand experiences that move people and make a difference, both globally and locally. Sadek reveals how sports and entertainment is deeply ingrained into Coca-Cola’s DNA, with a history […]

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]]> SHEIN offers consumers access to ‘Beauty Glow Up’ in latest campaign https://campaignme.com/shein-offers-consumers-access-to-beauty-glow-up-in-latest-campaign/ Mon, 23 Feb 2026 06:52:44 +0000 https://campaignme.com/?p=116675 SHEIN has unveiled its Beauty Glow Up campaign in collaboration with globally renowned brands such as SHEGLAM, Maybelline, Flormar, Essence, Revolution, Inglot, Catrice, Wet n Wild, K Beauty Brands and more. The campaign sets out to elevate SHEIN Beauty’s positioning in the Middle East by creating greater awareness, credibility and consideration for its expanding beauty […]

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]]> IPX, Experience 11 partner to connect with Hallyu, K-pop fans in the UAE https://campaignme.com/ipx-experience-11-partner-to-connect-with-hallyu-k-pop-fans-in-the-uae/ Mon, 09 Feb 2026 05:00:17 +0000 https://campaignme.com/?p=115866 IPX, the powerhouse behind global Korean brands such as LINE FRIENDS, has established its first-ever Middle East partnership with Experience 11, a leader in cultural commerce collaborations. Experience 11 is the anime and IP business of K11 by AC, a global cultural brand founded by renowned Hong Kong entrepreneur Adrian Cheng. With extensive art and […]

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]]> ADNOC at Formula 1: Blending brand experience, storytelling and hands-on learning https://campaignme.com/adnoc-at-formula-1-blending-brand-experience-storytelling-and-hands-on-learning/ Wed, 17 Dec 2025 07:15:14 +0000 https://campaignme.com/?p=113342 ADNOC has extended its multi-year partnership with Ethara to sponsor the Formula 1 Etihad Airways Abu Dhabi Grand Prix. The brand has also revealed a distinctly UAE-centric campaign titled ‘The Race Within’,  which goes far beyond a corporate slogan to a lived ethos that highlights the UAE’s spirit of performance, ambition and national pride. As […]

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]]> Wake up and smell the coffee, marketers say https://campaignme.com/wake-up-and-smell-the-coffee-marketers-say/ Fri, 29 Aug 2025 13:30:17 +0000 https://campaignme.com/?p=107302 Marketers have spoken: Coffee raves are more than just a passing fad. In an outcome-oriented market where advertisers are attempting to connect commerce to culturally attuned consumers demanding memorable experiences, coffee raves are becoming the marketing strategy of choice. Everyone who has attended one of these brand-led coffee raves attests to its effectiveness – the […]

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]]> Why wellness is the future of brand experiences https://campaignme.com/why-wellness-is-the-future-of-brand-experiences/ Thu, 10 Jul 2025 11:07:48 +0000 https://campaignme.com/?p=105282 What used to be yoga classes, green smoothies and spa retreats, now represents a powerful cultural shift: wellness is now a fundamental way people seek meaning, connection and genuine calm in their lives. The numbers reflect this transformation. McKinsey values the global wellness market at over two trillion dollars and rising, with nearly 30 per […]

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]]> TCL, Arsenal to focus on storytelling, brand experiences in multi-year deal https://campaignme.com/tcl-arsenal-to-focus-on-storytelling-brand-experiences-with-multi-year-deal/ Wed, 04 Jun 2025 06:40:35 +0000 https://campaignme.com/?p=103368 Global consumer electronics brand TCL has expanded its partnership with Arsenal Football Club to a global level, becoming Arsenal’s Official Global Consumer Electronics Partner. The expanded partnership has been activated across several key markets in the Middle East, including the UAE, Saudi Arabia, and Turkey, with additional regional touchpoints planned as part of the extended […]

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]]> Podcast: Spiro’s Virginia Ocampo: ‘Move from events to strategic experiences’ https://campaignme.com/podcast-spiros-virginia-ocampo-move-from-planned-events-to-strategic-experiences/ Mon, 02 Jun 2025 07:00:59 +0000 https://campaignme.com/?p=103060 On the latest episode of Campaign Middle East’s On The Record podcast, Virginia Ocampo, the Director of Global Strategy at Spiro, discusses how to build meaningful, experiential strategies, ensuring cultural relevance, brand safety and consistency in global brand positioning while leaning into data analytics and AI-led consumer behaviour insights. Beginning the conversation, Ocampo said, “Artificial intelligence and […]

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