Black Friday Archives - Campaign Middle East https://campaignme.com/tag/black-friday/ Mon, 02 Feb 2026 12:50:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Black Friday Archives - Campaign Middle East https://campaignme.com/tag/black-friday/ 32 32 SQUATWOLF selects Assembly MENA to power GCC digital growth strategy https://campaignme.com/squatwolf-selects-assembly-mena-to-power-gcc-digital-growth-strategy/ Mon, 02 Feb 2026 07:08:16 +0000 https://campaignme.com/?p=115389 SQUATWOLF, the UAE-born premium performance-wear brand, has selected Assembly, the global omnichannel media agency within the Stagwell network, to lead its regional direct-to-consumer (D2C) growth strategy across the GCC region. The partnership brings together two challenger businesses aligned around performance and disciplined growth in an increasingly competitive e-commerce landscape. Launched in November 2025 and tested […]

The post SQUATWOLF selects Assembly MENA to power GCC digital growth strategy appeared first on Campaign Middle East.

]]> Black Friday becomes retail’s biggest experience audit https://campaignme.com/black-friday-becomes-retails-biggest-experience-audit/ Tue, 25 Nov 2025 10:36:00 +0000 https://campaignme.com/?p=112358 As retailers roll out multi-week Black Friday and festive offers across the Emirates and the wider Gulf, Agencies like Initials are urging marketers to treat this period as a live test of their shopper experience, not just a calendar spike. “Across the UAE, shoppers are redefining what a deal looks like. It is no longer […]

The post Black Friday becomes retail’s biggest experience audit appeared first on Campaign Middle East.

]]> Peak shopping season: What do consumers want? Biggest challenge for MENA brands? https://campaignme.com/peak-shopping-season-what-do-consumers-want-biggest-challenge-for-mena-brands/ Mon, 17 Nov 2025 08:15:02 +0000 https://campaignme.com/?p=111912 As retailers across the Middle East region prepare for 2025’s high-impact White Friday and Cyber Monday shopping season, consumers are demanding real-time, personalised, and interactive engagement with brands – amid significant growth in conversational messaging channels – according to findings from a new report released by global cloud communications platform Infobip. The platform has revealed how […]

The post Peak shopping season: What do consumers want? Biggest challenge for MENA brands? appeared first on Campaign Middle East.

]]> Platformance shares why brands can capture the deal-catcher wallet https://campaignme.com/platformance-shares-why-brands-can-capture-the-deal-catcher-wallet-in-2024/ Wed, 22 Oct 2025 00:49:38 +0000 https://campaignme.com/?p=110657 Platformance, the outcomes-based advertising platform, has release its 2024 Q4 Shopping Season Report, revealing the rise of the “Deal-Catcher”, a new consumer profile reshaping how brands must compete during the region’s biggest retail quarter. Built on data and behavioural insights across the UAE, Saudi Arabia and Egypt, the report provides a timely roadmap for advertisers […]

The post Platformance shares why brands can capture the deal-catcher wallet appeared first on Campaign Middle East.

]]> Saudi’s evolving consumer landscape and how AI can help https://campaignme.com/saudis-evolving-consumer-landscape-and-how-ai-can-help/ Fri, 15 Nov 2024 06:03:48 +0000 https://campaignme.com/?p=92345 In Saudi Arabia, a fascinating shift is under way in consumer behaviour as the country experiences rapid development and transformation. To better understand consumer trends in Saudi Arabia, Google conducted research in partnership with Ipsos and performed an internal analysis. The findings were presented at Google’s Accelerate Saudi event earlier this year. Time: the rise […]

The post Saudi’s evolving consumer landscape and how AI can help appeared first on Campaign Middle East.

]]> Impact BBDO’s Etihad Airways campaign creates over 2,000 versions of ad https://campaignme.com/etihad-airways-joins-forces-with-impact-bbdo-for-global-sales-campaign/ Wed, 24 Jan 2024 10:32:40 +0000 https://campaignme.com/?p=75267 Etihad Airways, the UAE’s national airline, tasked Impact BBDO with a global sales campaign that would showcase the airline industry’s approach to this annual shopping day. Impact BBDO partnered with Google’s Creative Works to uncover an that Black Friday sales begin way before the day itself. With 70 per cent of shopping-related searches containing ‘Black […]

The post Impact BBDO’s Etihad Airways campaign creates over 2,000 versions of ad appeared first on Campaign Middle East.

]]> Unleashing shopping fever with Black Friday https://campaignme.com/unleashing-shopping-fever-with-black-friday/ Fri, 24 Nov 2023 11:19:23 +0000 https://campaignme.com/?p=72912 Black Friday marks the advent of the holiday shopping rush, with deals and discounts spurring global consumer excitement. Set for November 24th this year, anticipation of this event triggers buyers to make impulse purchases and begin their Christmas shopping for family and friends. It now resonates with customers across continents.  The catalyst  Based on research from […]

The post Unleashing shopping fever with Black Friday appeared first on Campaign Middle East.

]]> Yellow Friday sale goes live on Noon.com https://campaignme.com/yellow-friday-sale-goes-live-on-noon-com/ Fri, 24 Nov 2023 10:32:34 +0000 https://campaignme.com/?p=72902 The Yellow Friday sale is now live across the United Arab Emirates, Saudi Arabia, and Egypt on noon.com. Until November 28th, customers can expect up to 90 per cent off millions of products and money-saving bank offers to maximise their savings even more. According to noon, this Yellow Friday Sale will be greater than ever […]

The post Yellow Friday sale goes live on Noon.com appeared first on Campaign Middle East.

]]> Tarek Nour Advertising brings Black Friday ValU to the table https://campaignme.com/tarek-nour-advertising-brings-black-friday-valu-to-the-table/ Tue, 17 Jan 2023 07:41:16 +0000 https://campaignme.com/?p=57210 It’s About Time ( valU ) from Amr El Hadad on Vimeo. Black Friday promotions is one of the most anticipated seasons of the year for the Egyptians. Aiming to get the best deals possible, Egyptians find it difficult to get what they want and shop without dealing with long queues and busy shops. Owing […]

The post Tarek Nour Advertising brings Black Friday ValU to the table appeared first on Campaign Middle East.

]]> Black Friday redefines the consumer journey – by Samsung’s Omar Saheb https://campaignme.com/black-friday-redefines-the-consumer-journey-by-samsungs-omar-saheb/ Fri, 25 Nov 2022 08:00:14 +0000 https://campaignme.com/?p=55526   Black Friday sales, with its deep discounts and special offers, has been something to look forward to for years now. The retail therapy of November 25 is a key part of the Middle Eastern calendar. Other places around the globe are much more focused on the festive season, while the Gulf especially sees the […]

The post Black Friday redefines the consumer journey – by Samsung’s Omar Saheb appeared first on Campaign Middle East.

]]>