behavioural shifts Archives - Campaign Middle East https://campaignme.com/tag/behavioural-shifts/ Thu, 16 Jul 2026 12:52:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png behavioural shifts Archives - Campaign Middle East https://campaignme.com/tag/behavioural-shifts/ 32 32 Why residents, not tourists, are shaping the 2026 summer season https://campaignme.com/why-residents-not-tourists-are-shaping-the-2026-uae-summer-season/ Thu, 16 Jul 2026 12:50:14 +0000 https://campaignme.com/?p=124817 When I look at Dubai this summer, I don’t see a city holding its breath. I see a city settling into the idea that this is where life, work, and holidays happen now.  You can see it in the city, and you can see it in the data. Across our own sentiment work, alongside studies […]

The post Why residents, not tourists, are shaping the 2026 summer season appeared first on Campaign Middle East.

]]> Charting a course: trust is the new destination https://campaignme.com/charting-a-course-trust-is-the-new-destination/ Tue, 09 Jun 2026 04:40:02 +0000 https://campaignme.com/?p=123065 The Chinese concept of weiji suggests that danger and opportunity often arrive together. Rarely announced, rarely convenient, yet often transformative. That tension now defines the Middle East’s luxury travel and hospitality sector. For years, the region positioned itself as one of the world’s most ambitious luxury tourism destinations, built on scale, experience and confidence. By […]

The post Charting a course: trust is the new destination appeared first on Campaign Middle East.

]]>