beauty Archives - Campaign Middle East https://campaignme.com/tag/beauty/ Thu, 04 Jun 2026 11:47:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png beauty Archives - Campaign Middle East https://campaignme.com/tag/beauty/ 32 32 L’Oréal Luxe Middle East adds makeup artists to Beauty Creator Club https://campaignme.com/loreal-luxe-middle-east-adds-makeup-artists-to-beauty-creator-club/ Thu, 04 Jun 2026 11:44:50 +0000 https://campaignme.com/?p=122934 The Beauty Creator Club initiative, launched by L’Oréal Luxe Middle East in 2024, has expanded to include professional makeup artists. With this update, the initiative, which started as a space for emerging and established content creators to develop their work, brings both sides of the cosmetic beauty industry into the same room. The aim is […]

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]]> Premiumisation 2.0: Creating value in a polarising GCC beauty market https://campaignme.com/premiumisation-2-0-creating-value-in-a-polarising-gcc-beauty-market/ Wed, 03 Jun 2026 10:32:48 +0000 https://campaignme.com/?p=122846 The beauty market across the GCC continues to expand, fuelled by rising disposable incomes and a growing focus on beauty and wellness. But beneath this growth lies a powerful shift in consumer behaviour: a widening divide in how people choose to spend on beauty. Today’s beauty market is increasingly polarising. On the one hand, consumers […]

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]]> Met Gala 2026: Which brands, celebs, channels, media had the biggest impact? https://campaignme.com/met-gala-2026-which-brands-celebs-channels-media-had-the-biggest-impact/ Tue, 12 May 2026 11:45:13 +0000 https://campaignme.com/?p=121864 The fashion industry’s most extravagant night of the year, the Met Gala 2026, returned for another edition, bringing together some of Hollywood’s biggest stars and the leading names in fashion. This year, the event generated a record-breaking $1.56bn in media impact value (MIV®), according to the latest Launchmetrics report. Launchmetrics’ industry-recognised Media Impact Value® (MIV) […]

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]]> The future of influencer marketing lies in human+AI coexistence: TEN-X report https://campaignme.com/the-future-of-influencer-marketing-lies-in-humanai-coexistence-ten-x-report/ Mon, 04 May 2026 06:36:52 +0000 https://campaignme.com/?p=121399 The influencer and content creation sector in Saudi Arabia has undergone a fundamental transformation in recent years. Influencers are no longer just individuals sharing their daily lives – they have evolved into personal brands and independent media platforms, according to the latest Influencer Sector report by TEN-X, a Saudi-based marketing and communications agency. The report […]

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]]> The Jazzy Compass launches community-led initiative to support small brands https://campaignme.com/the-jazzy-compass-launches-community-led-initiative-to-support-small-brands/ Wed, 08 Apr 2026 04:00:07 +0000 https://campaignme.com/?p=119433 Dubai-based boutique consultancy The Jazzy Compass has launched Now You Know, a community-led initiative created to highlight and support small brands across the UAE. In collaboration with the UAE Africa Networking Group (UAE ANG), the campaign was conceptualised in response to the current regional climate, and is rooted in a simple but powerful belief that […]

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]]> How MENA shoppers are reshaping luxury, fashion and beauty trends in 2026 https://campaignme.com/how-mena-shoppers-are-reshaping-luxury-fashion-and-beauty-trends-in-2026/ Tue, 03 Mar 2026 11:14:26 +0000 https://campaignme.com/?p=117152 The GCC’s fashion and beauty industries continue to offer high-growth potential for both global and regional brands. By 2026, Euromonitor forecasts the apparel and footwear markets in Saudi Arabia and the UAE will reach $23 billion and $19 billion, respectively, with projected year-on-year growth of 5.4 percent and 5.2 percent from 2025 to 2026. Other […]

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]]> ULTA Beauty places guests at the centre of its launch in Dubai https://campaignme.com/ulta-beauty-places-guests-at-the-centre-of-its-launch-in-dubai/ Fri, 30 Jan 2026 13:30:24 +0000 https://campaignme.com/?p=115355 Popular global cosmetics retailer ULTA Beauty has launched in Dubai, following a spectacular entrance into the Middle East with its new store in Kuwait late last year. The store opened its doors at Dubai’s Mall of The Emirates yesterday, bringing ‘low to lux’ beauty solutions across makeup, skincare, hair and fragrance. Anne Tulloch, Divisional Marketing […]

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]]> A look inside Qatar’s beauty industry https://campaignme.com/where-qatars-beauty-industry-is-heading-in-2026/ Wed, 28 Jan 2026 05:00:31 +0000 https://campaignme.com/?p=115185 They say a girl can never have too many lipsticks and in Qatar, the data proves exactly that. The Doha Festival City 2025 Consumer Survey reveals that shoppers spend between QAR 500 and QAR 2,500 monthly on beauty – signalling the strength and growth of the Qatar’s beauty industry. The Qatar Retail Trends Report 2025 […]

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]]> The ENTERTAINER, Team Red Dot mark a milestone moment with DOOH campaign https://campaignme.com/the-entertainer-team-red-dot-mark-a-milestone-moment-with-in-mall-dooh-campaign/ Fri, 23 Jan 2026 10:31:12 +0000 https://campaignme.com/?p=115043 The ENTERTAINER – a leading provider of 2-for-1 offers from well-known dining, leisure, entertainment, beauty and hotel brands across the Middle East – has partnered with specialist media, tech and data agency Team Red Dot  to roll out an in-mall digital brand awareness activation at the Dubai Hills Mall, marking the brand’s 25th anniversary. The […]

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]]> Inside Qatar’s shopping habits https://campaignme.com/inside-qatars-shopping-habits/ Tue, 13 Jan 2026 12:59:57 +0000 https://campaignme.com/?p=114414 The latest Qatar Retail Trends Report 2025, released by Doha Festival City, offered insight into how the country’s fashion, beauty and retail landscape is evolving – shaped by shifting consumer values, growing cultural confidence and the interplay between global influence and local identity. The report drew on proprietary data from Ipsos and the Doha Festival […]

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