Antoine Challita Archives - Campaign Middle East https://campaignme.com/tag/antoine-challita/ Thu, 16 Jul 2026 12:58:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Antoine Challita Archives - Campaign Middle East https://campaignme.com/tag/antoine-challita/ 32 32 Podcast: L’Oréal’s Olfa Messaoudi & Snap’s Antoine Challita on the creator economy https://campaignme.com/podcast-loreals-olfa-messaoudi-snaps-antoine-challita-reveal-power-of-creator-partnerships/ Thu, 16 Jul 2026 12:35:59 +0000 https://campaignme.com/?p=124730 The creator economy has matured to a point where brands can no longer afford to view it as a decorative media channel or a peripheral part of the marketing mix. Creators are no longer merely amplification channels meant to extend a campaign’s visibility after the strategy has been decided and the planning is complete. Influencers […]

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]]> Snap, AR Lab’s The Extra Time Studio turns football moments into creative in hours https://campaignme.com/snap-ar-labs-the-extra-time-studio-turns-football-moments-into-creative-in-hours/ Tue, 07 Jul 2026 03:30:08 +0000 https://campaignme.com/?p=124256 Snap and AR Lab have launch of The Extra Time Studio, a new AI-powered creative studio designed to help brands participate in live football conversations as they unfold. As football fans across the world tune in to the tournament, conversations are unfolding in real time on Snap, where friends come together to share reactions, discuss […]

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]]> How brands can win the FIFA World Cup beyond the broadcast https://campaignme.com/how-brands-can-win-the-fifa-world-cup-beyond-the-broadcast/ Thu, 07 May 2026 05:00:40 +0000 https://campaignme.com/?p=121636 In less than two months, the first 48-team FIFA World Cup kicks off across the US, Canada and Mexico. For broadcasters, it will be the largest tournament ever staged. For brands, it will be something else: the most fragmented one. Because the match is no longer where the audience lives. The experience now unfolds around […]

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]]> Snap Inc. reveals insights into its users’ behaviour for Ramadan 2026 https://campaignme.com/snap-inc-reveals-insights-into-its-users-behaviour-for-ramadan-2026/ Tue, 17 Feb 2026 08:09:53 +0000 https://campaignme.com/?p=116423 Ramadan in 2026 will bring shifts in consumer behaviour that have been different from prior years as it’s the first Holy Month to arrive during the winter season in the Middle East. According to insights from Snap Inc., brands in the UAE and Saudi Arabia have new opportunities to connect with audiences through creativity, cultural […]

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]]> Natural History Museum brings 13.8 bn years of history to life with AR https://campaignme.com/natural-history-museum-13-8-bn-years-of-history-to-life-through-ar/ Mon, 19 Jan 2026 07:39:34 +0000 https://campaignme.com/?p=114584 Natural History Museum Abu Dhabi in collaboration with Snap Inc. brought to life 13.8 billion years of scientific discovery using augmented reality (AR). The experience transform the museum’s narrative into an immersive journey with prehistoric environments, ancient creatures, and monumental species. Using both mobile AR and Snap’s Spectacles, guests will be able to experience science […]

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]]> Podcast: Snap’s Antoine Challita on brands unlocking value with conversational ads https://campaignme.com/podcast-snap-incs-antoine-challita-on-brands-unlocking-value-with-conversational-advertising/ Wed, 19 Nov 2025 05:00:27 +0000 https://campaignme.com/?p=111965   On the latest episode of Campaign Middle East’s On The Record podcast, Antoine Challita, UAE Country Head, Snap Inc. discusses the importance of understanding the impact of conversational advertising,  and how brands are leveraging it to connect with consumers. “Conversational advertising is an amazing utility for users. Eventually, this is going to drive a lot of value […]

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]]> Antoine Challita appointed as UAE Country Head at Snap Inc. https://campaignme.com/antoine-challita-appointed-as-uae-country-head-at-snap-inc/ Wed, 03 Sep 2025 10:10:37 +0000 https://campaignme.com/?p=108010 Snap Inc. has appointed Antoine Challita as UAE Country Head to oversee the development and execution of Snap’s business and commercial strategy while driving innovation and growth in key revenue streams. The appointment aims to cement Snap’s long-term commitment to the market and the strategic importance of maintaining a strong presence in the Emirates. The […]

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]]> How Saudi National Day became a month-long celebration https://campaignme.com/more-than-a-day-how-saudi-national-day-became-a-month-long-celebration/ Tue, 05 Aug 2025 04:40:30 +0000 https://campaignme.com/?p=106329 Saudi National Day has always been a symbol of national pride, unity and cultural identity. But in the past decade, it has evolved into something far greater, a nationwide movement that blends tradition with modernity, celebration with commerce, and culture with creativity. What was once a single day marked on the calendar is now an […]

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]]> Keeping up with changes in the Saudi consumer market https://campaignme.com/keeping-up-with-changes-in-the-saudi-consumer-market/ Thu, 24 Apr 2025 08:00:24 +0000 https://campaignme.com/?p=101205 Saudi Arabia has become an increasingly vital market for all types of retailers – from luxury to FMCG. But is the Saudi consumer market changing shopping habits, spending patterns, preferences, or all of the above? The answer lies in the dynamic and evolving consumer landscape, and brands must be ready to adapt. Several factors are driving […]

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]]> Listen now! Campaign’s ‘On The Record’ Podcast – Return to togetherness https://campaignme.com/listen-now-campaigns-on-the-record-podcast-return-to-togetherness/ Fri, 15 Jul 2022 13:11:39 +0000 https://campaignme.com/?p=51416 Episode name – Return to togetherness In the latest episode of our On The Record With Campaign Middle East podcast, Campaign‘s editor Austyn Allison is joined by Antoine Challita, head of consumer packaged goods and quick service restaurants at Snap. He tells us about Snap’s learnings from Ramadan 2022, about advances in e-commerce and augmented reality, and […]

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