Ads Archives - Campaign Middle East https://campaignme.com/tag/ads/ Wed, 03 Jun 2026 06:39:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Ads Archives - Campaign Middle East https://campaignme.com/tag/ads/ 32 32 Matter of Fact: The ‘skip’ button https://campaignme.com/matter-of-fact-the-skip-button/ Tue, 02 Jun 2026 15:13:17 +0000 https://campaignme.com/?p=122766 Cicero and Bernay team makes a case for not treating the skip button as an enemy but instead as the most honest critic for brands. “If they can’t skip, they’ll sign up.” That was the rationale behind brands paying premium CPMs to make viewers watch their ads. Now the data is here. And it turns […]

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]]> Should we just wait for ChatGPT’s ads to launch and buy our way to the top? https://campaignme.com/should-we-just-wait-for-chatgpts-ads-to-launch-and-buy-our-way-to-the-top/ Tue, 07 Apr 2026 06:30:03 +0000 https://campaignme.com/?p=118986 If you’re working in a digital comms agency right now, you’ll realise this idea – we can’t just buy our way to visibility – is the 2026 version of the “we need more followers” conversation. Today, our clients’ reputations are now in the hands of an ask anything chat box that we can’t control. We […]

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]]> FATKID launches to aid GCC restaurant growth with focus on contributor margins https://campaignme.com/fatkid-launches-to-aid-gcc-restaurant-growth-with-focus-on-contributor-margins/ Mon, 06 Apr 2026 06:00:28 +0000 https://campaignme.com/?p=118631 Two former Kitopi employees, Ali Kandil and Elie Saade, have founded FATKID – a Dubai-based F&B growth partner managing more than AED 300 million in yearly portfolio revenue. With a focus on contributor margins, FATKID acts as an embedded growth engine, optimising delivery platforms, engineering menus for visibility and running paid media tied directly to POS […]

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]]> Criteo joins OpenAI advertising pilot in ChatGPT https://campaignme.com/criteo-joins-openai-advertising-pilot-in-chatgpt/ Wed, 11 Mar 2026 04:28:07 +0000 https://campaignme.com/?p=117577 Criteo, a global platform connecting the commerce ecosystem, has revealed that it is the first advertising technology partner integrating with OpenAI’s advertising pilot in ChatGPT’s Free and Go versions. “This integration with OpenAI represents an exciting step forward in advancing advertising in an emerging AI experience,” said Michael Komasinski, Chief Executive Officer of Criteo. Komasinski […]

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]]> I’m Gen Z: Here are the ads I skip, and the ones I watch https://campaignme.com/im-gen-z-here-are-the-ads-i-skip-and-the-ones-i-watch/ Fri, 22 Aug 2025 11:08:08 +0000 https://campaignme.com/?p=106978 I’ll be honest. I skip ads. So do a lot of people I know. However, I’ve come to the realisation that I’m still being influenced and persuaded by brands – and the food, products and experiences advertisers have been trying to sell. Before I get to the headline, let me add a bit of context: […]

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]]> Isolation to integration: How lifting Syria sanctions will reboot digital marketing https://campaignme.com/isolation-to-integration-how-lifting-syrias-sanctions-will-reboot-digital-marketing/ Wed, 21 May 2025 06:00:34 +0000 https://campaignme.com/?p=102634 Despite fourteen years of crippling sanctions, marketers in Syria have built ingenious workarounds using Facebook groups, Telegram channels, and encrypted chats — to keep commerce alive. On May 13, 2025, President Donald Trump announced the lifting of all US sanctions on Syria, signaling a seismic shift: brands and agencies can finally deploy paid ads, leverage […]

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]]> Who ranked as the top advertisers in KSA for march 2025? https://campaignme.com/who-ranked-as-the-top-advertisers-in-ksa-for-march-2025/ Tue, 15 Apr 2025 12:36:46 +0000 https://campaignme.com/?p=100813 In March, Vimto, Mobily, and Zain emerged as the top advertisers in Saudi Arabia (KSA), each recording significant increases in Ad Awareness, according to YouGov BrandIndex. YouGov Brand Index tracks data on thousands of brands daily. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen […]

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]]> Publicist Inc. reveals Ramadan ad trends, audience insights, cultural conversations https://campaignme.com/publicist-study-reveals-ramadan-ad-trends-audience-insights-and-cultural-conversations/ Wed, 26 Mar 2025 09:17:24 +0000 https://campaignme.com/?p=98500 Communications and publicity agency Publicist Inc. has released the second edition of its Ramadan Insights Report 2025: Decoding MENA’s Entertainment Landscape, which offers an analysis of Ramadan entertainment and advertising, uncovering audience preferences, trending themes as well as cultural conversations that have captivated millions across the region. This report leverages data collected from February 20 […]

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]]> 125,000 SEO datapoints and SERP – How to rank on Google’s first page https://campaignme.com/125000-seo-datapoints-and-serp-how-to-rank-on-googles-first-page-in-2025/ Fri, 24 Jan 2025 04:00:30 +0000 https://campaignme.com/?p=95134 Search is changing — again. This comes as no surprise to digital marketers, who have always had to wrangle with an endlessly changing search and SEO landscape. To better understand what direction search engines will take in 2025, Online Marketing Gurus explored the intricacies of SERP (Search Engine Results Pages, i.e. the first page people […]

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]]> UAE’s longest film shows 84 per cent of teens in danger, sparks 30,000 sign ups https://campaignme.com/uaes-longest-film-shows-84-per-cent-of-teens-in-danger-sparks-30000-sign-ups/ Thu, 23 Jan 2025 06:56:53 +0000 https://campaignme.com/?p=95073 Addressing the ongoing pervasive issue of smartphone addiction among teens and children, MullenLowe MENA, in collaboration with Fixby, has unveiled ‘Don’t Look Down’ – a nine-hour film premiered exclusively at Roxy Cinemas, described as ‘shocking’, ‘pivotal’, ‘horrific’ by audiences. The film serves as a powerful social experiment and creative intervention, forcing audiences to confront the […]

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