ADNOC Distribution Archives - Campaign Middle East https://campaignme.com/tag/adnoc-distribution/ Wed, 27 May 2026 05:32:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png ADNOC Distribution Archives - Campaign Middle East https://campaignme.com/tag/adnoc-distribution/ 32 32 ADNOC Distribution appoints Sofiane Haddadi as VP – Marketing, Activations and Operations https://campaignme.com/adnoc-distribution-appoints-sofiane-haddadi-as-vp-marketing-activations-and-operations/ Mon, 25 May 2026 06:13:35 +0000 https://campaignme.com/?p=122480 ADNOC Distribution has appointed Sofiane Haddadi as Vice President of Marketing, Activations and Operations, with a focus on making marketing more connected, measurable and closely tied to business impact. The company operates across four core business lines, fuel retail, non-fuel retail, commercial and EV charging, spanning the UAE, Saudi Arabia and Egypt. Serving approximately 700,000 […]

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]]> Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce https://campaignme.com/campaign-retail-commerce-media-briefing-maximising-agentic-ai-closed-loop-outcomes-creator-led-commerce/ Fri, 22 May 2026 14:38:23 +0000 https://campaignme.com/?p=122442 Campaign Middle East has successfully concluded its Campaign Breakfast Briefing: Retail & Commerce Media 2026, which brought together close to 200 attendees, including client-side marketers, agency leaders, retail media specialists, commerce platforms, brand custodians and creators at The Westin Dubai Mina Seyahi on Friday, 22 May 2026. At the outset, the event explored how AI-assisted […]

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]]> Revealed: Full list of marketers and speakers on stage at Campaign’s Retail Media 2026 event https://campaignme.com/10-brand-marketing-leaders-and-more-to-speak-at-retail-media-campaign-breakfast-briefing/ Thu, 21 May 2026 12:38:04 +0000 https://campaignme.com/?p=122356 We’re less than 24 hours away from the first-ever Campaign Breakfast Briefing: Retail & Commerce Media on Friday, 22 May. The event, happening at The Westin Dubai Mina Seyahi, will host more than ten speakers including senior brand marketing leaders, agency retail and commerce media experts and key opinion leaders. With an agenda packed with […]

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]]> First wave of speakers revealed for retail media Breakfast Briefing https://campaignme.com/speakers-revealed-for-campaign-middle-easts-retail-media-breakfast-briefing/ Fri, 15 May 2026 14:00:28 +0000 https://campaignme.com/?p=122052 The first look at the speakers for the Campaign Breakfast Briefing: Retail & Commerce Media have been revealed. Taking place next week on Friday 22 May 2026 at 8 a.m. at the Westin Dubai Mina Seyahi, this event will bring together senior marketers to explore the next chapter of retail media and commerce media in […]

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]]> From digital transformation to AI-native retail https://campaignme.com/from-digital-transformation-to-ai-native-retail/ Wed, 08 Oct 2025 12:43:52 +0000 https://campaignme.com/?p=109969 The retail landscape in 2025 is a vastly different proposition from what existed even a few years ago. Customer journeys that were the realm of science fiction at the beginning of the decade are now commonplace. Digital platforms, artificial intelligence (AI)-enabled personalisation and evolving customer expectations are reshaping what loyalty means, how convenience is delivered […]

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]]> Podcast: ADNOC Distribution’s Jacqueline Elboghdadi on an iconic ‘gourmet’ rebrand https://campaignme.com/podcast-adnoc-distribution-cmo-jacqueline-elboghdadi-on-an-iconic-gourmet-rebrand/ Fri, 03 Oct 2025 12:41:50 +0000 https://campaignme.com/?p=109578 On the latest episode of Campaign Middle East’s On The Record podcast, Jacqueline Elboghdadi, Chief Marketing Officer, ADNOC Distribution reveals exclusive details about the comprehensive re-launch of its iconic ADNOC Oasis fuel and convenience retailer brand to ‘Oasis by ADNOC.’ Reiterating the iconic Emirati brand’s 50 years of heritage in the UAE, Elboghdadi dives into the brand’s […]

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]]> Iconic Emirati retailer reveals refreshed Oasis by ADNOC brand https://campaignme.com/iconic-emirati-convenience-retailer-unveils-refreshed-oasis-by-adnoc-brand/ Thu, 02 Oct 2025 12:15:25 +0000 https://campaignme.com/?p=109568 ADNOC Distribution, the UAE’s largest fuel and convenience retailer with more than 50 years of heritage, has unveiled ‘Oasis by ADNOC,’ a comprehensive re-launch of its iconic ADNOC Oasis convenience brand. The transformation introduces a refreshed brand identity along with a premium ‘On-the-Gourmet’ concept, reinforcing the company’s commitment to quality, innovation and elevated customer experience. […]

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