Partner content Archives - Campaign Middle East https://campaignme.com/category/partner-content/ Tue, 09 Jun 2026 11:00:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Partner content Archives - Campaign Middle East https://campaignme.com/category/partner-content/ 32 32 How Huda Beauty rewrote the rules of a beauty launch, generating highest-ever EMV https://campaignme.com/how-huda-beauty-rewrote-the-rules-of-a-beauty-launch-to-generate-its-highest-ever-emv/ Tue, 09 Jun 2026 10:55:36 +0000 https://campaignme.com/?p=123079 The brief could have been easy. New product. Influential guests. Beautiful room. Press coverage. Move on. That is how most beauty launches are built. And exactly why most disappear a week later. From day one, BUREAU BÉATRICE refused to treat this like another launch. Because relevance is no longer created by visibility alone. It is […]

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]]> How brands should navigate advertising recovery in the UAE https://campaignme.com/how-brands-should-navigate-advertising-recovery-in-the-uae/ Thu, 04 Jun 2026 09:21:38 +0000 https://campaignme.com/?p=122904 Markets across the region have navigated a period of uncertainty. But if history has taught us anything, it’s that recovery – when it comes – moves fast. And the brands that positioned themselves before the window opened are the ones that capture it. Marketing leaders across all verticals are asking the same question right now: […]

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]]> Evolving luxury: where creation meets connection https://campaignme.com/evolving-luxury-where-creation-meets-connection/ Wed, 03 Jun 2026 13:14:03 +0000 https://campaignme.com/?p=122877 When a fashion house and its agency share the same belief, that luxury is felt before it is seen, the work that follows is less like a campaign and more like a conversation. That is the foundation of the partnership between SAIID KOBEISY and Fusion5, and it shapes how we both think about where luxury […]

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]]> Why context is the new currency of programmatic advertising https://campaignme.com/why-context-is-the-new-currency-of-programmatic-advertising/ Wed, 03 Jun 2026 06:54:24 +0000 https://campaignme.com/?p=122821 For more than a decade, digital advertising has been built around the promise of identity. The industry invested heavily in the idea that the more precisely a user could be recognised, tracked, segmented, and retargeted, the more efficient media investment would become. That foundation is now being re-evaluated. Privacy regulation, browser restrictions, mobile signal loss, […]

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]]> Cannes, culture, care and credibility https://campaignme.com/cannes-culture-care-and-credibility/ Tue, 02 Jun 2026 11:24:34 +0000 https://campaignme.com/?p=122754 The world of luxury has become increasingly progressive as fast-evolving culture and trends continue to dictate consumer preferences. To navigate these dynamic shifts, Sarah Mouaness, Celebrity Manager at HuManagement offers Campaign Middle East an expert take on how luxury brands can make the most of talent partnerships through authenticity and visibility that lives across red […]

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]]> The power of TV in building brands and driving results https://campaignme.com/the-power-of-tv-in-building-brands-and-driving-results/ Tue, 02 Jun 2026 08:28:58 +0000 https://campaignme.com/?p=122745 In an era defined by digital acceleration and the rapid growth of social media, television continues to hold its position as the anchor of high-impact media. While the media landscape has become increasingly fragmented, television (TV) remains unmatched in its ability to deliver scale, credibility and emotional connection. It provides a level of reach and […]

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]]> WATCH IT launches ‘Mini-Drama’: Drama that fits your scroll https://campaignme.com/watch-it-launches-mini-drama-drama-that-fits-your-scroll/ Thu, 21 May 2026 07:04:09 +0000 https://campaignme.com/?p=122302 WATCH IT is redefining digital storytelling in the MENA region with the launch of its latest feature: Mini-Dramas, a new short-form viewing experience designed for today’s fast-scrolling audiences. Launching with two original productions, Ebn El Sherka and Alb Maftouh, the platform introduces a fresh storytelling format built around fast-paced, bite-sized episodes, each under two minutes, […]

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]]> Advertising in times of tension cannot be binary https://campaignme.com/advertising-in-times-of-tension-cannot-be-binary/ Wed, 20 May 2026 05:40:24 +0000 https://campaignme.com/?p=122242 When tensions rise, leaders don’t panic – they find ways to manage uncertainty. Sofoklis Ioannou, Chief Revenue Officer at Tailwind EMEA, the regional partner of Integral Ad Science (IAS), speaks to Campaign Middle East on why contextual empathy is the winning formula during uncertainty, and how categories such as travel and tourism can stay visible […]

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]]> Industry Snapshot: The power of investing in real audience intelligence in Saudi Arabia https://campaignme.com/industry-snapshot-the-power-of-investing-in-real-audience-intelligence-in-saudi-arabia/ Thu, 14 May 2026 09:10:20 +0000 https://campaignme.com/?p=122074 Bloomberg Media’s Amit Nayak shares why brands need to prioritise in real audience intelligence for Saudi Arabia’s rapidly evolving creative, marketing and advertising industries. What is the biggest challenge faced by the Saudi creative, marketing and advertising industry? The biggest challenge is balancing rapid transformation with meaningful differentiation. Saudi is evolving at extraordinary speed, and […]

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]]> How brands will win the next world cup through sound and the scroll https://campaignme.com/how-brands-will-win-the-next-world-cup-through-sound-and-the-scroll/ Wed, 13 May 2026 13:08:00 +0000 https://campaignme.com/?p=121987 Every four years, the world doesn’t just watch football; it feels it. In the Middle East and North Africa (MENA) region, that feeling has evolved into something far more layered. The World Cup is no longer a distant global event; it is a cultural state of mind the region actively shapes. Yet while the scale […]

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