Insights Archives - Campaign Middle East https://campaignme.com/category/news/insights-news/ Thu, 04 Jun 2026 13:00:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Insights Archives - Campaign Middle East https://campaignme.com/category/news/insights-news/ 32 32 How brands should navigate advertising recovery in the UAE https://campaignme.com/how-brands-should-navigate-advertising-recovery-in-the-uae/ Thu, 04 Jun 2026 09:21:38 +0000 https://campaignme.com/?p=122904 Markets across the region have navigated a period of uncertainty. But if history has taught us anything, it’s that recovery – when it comes – moves fast. And the brands that positioned themselves before the window opened are the ones that capture it. Marketing leaders across all verticals are asking the same question right now: […]

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]]> Understanding Gemini: Google’s AI tools, explained https://campaignme.com/understanding-gemini-googles-ai-tools-explained/ Wed, 01 Apr 2026 06:00:42 +0000 https://campaignme.com/?p=118472 After mapping the AI ecosystem in our previous guide, it’s time to get specific. Because while frameworks help, real value comes from understanding how each platform actually operates. Gemini is where Google’s AI ecosystem comes into focus but understanding it isn’t always straightforward. While google names everything like a product launch, Gemini isn’t a single […]

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]]> Careem shares key customer trends during Ramadan 2026 https://campaignme.com/careem-shares-key-customer-trends-during-ramadan-2026/ Fri, 27 Mar 2026 11:00:46 +0000 https://campaignme.com/?p=118287 Careem reports key customer trends across the Everything App during the Holy Month of Ramadan 2026. This Ramadan coincided with a period of heightened regional uncertainty, and the impact was felt across communities throughout the UAE. During this time, Careem worked closely with local authorities to prioritise Captain safety above all else, while continuing to […]

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]]> Publicist Inc. reveals key trends, audience shifts, and regional insights from Ramadan 2026 https://campaignme.com/publicist-inc-reveals-key-trends-audience-shifts-and-regional-insights-from-ramadan-2026/ Fri, 27 Mar 2026 10:00:18 +0000 https://campaignme.com/?p=118226 Publicist Inc., a leading communications and publicity agency in the MENA region, has released its third annual Ramadan 2026 report, delivering insights on one of the region’s most competitive entertainment seasons. Traditionally rooted in television, Ramadan has transformed into the most competitive and influential entertainment season of the year. Streaming platforms lead the charge, investing […]

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]]> Middle East prDOOH investment set to surge 42 per cent over 18 months: report https://campaignme.com/middle-east-prdooh-investment-set-to-surge-42-per-cent-over-18-months-report/ Mon, 23 Mar 2026 09:25:55 +0000 https://campaignme.com/?p=118018 VIOOH, a leading premium global digital out of home (DOOH) supply-side platform (SSP), has released its annual research into the prDOOH (programmatic digital-out-of-home) market, which includes inaugural findings for the Middle East. The research reveals that prDOOH has rapidly established itself as a core media channel in Qatar, Saudi Arabia and the UAE with 34 […]

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]]> How MENA shoppers are reshaping luxury, fashion and beauty trends in 2026 https://campaignme.com/how-mena-shoppers-are-reshaping-luxury-fashion-and-beauty-trends-in-2026/ Tue, 03 Mar 2026 11:14:26 +0000 https://campaignme.com/?p=117152 The GCC’s fashion and beauty industries continue to offer high-growth potential for both global and regional brands. By 2026, Euromonitor forecasts the apparel and footwear markets in Saudi Arabia and the UAE will reach $23 billion and $19 billion, respectively, with projected year-on-year growth of 5.4 percent and 5.2 percent from 2025 to 2026. Other […]

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]]> Looking inside the minds of CMOs in the Middle East: AI, culture and confidence in 2026 https://campaignme.com/looking-inside-middle-east-cmo-minds-ai-culture-and-confidence-in-2026/ Mon, 16 Feb 2026 07:15:05 +0000 https://campaignme.com/?p=116307 Every year, the CMO Barometer offers a pulse check of how senior marketing leaders are navigating change. Based on insights from more than 800 CMOs across 15 markets, the study looks beyond tools and tactics to understand how confidence, investment and leadership priorities in the age of AI are evolving. In its latest edition, one […]

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]]> How Middle East sports tourism is shifting towards wellness https://campaignme.com/how-middle-east-sports-tourism-is-shifting-towards-wellness/ Fri, 30 Jan 2026 11:14:20 +0000 https://campaignme.com/?p=115342 Sports tourism is no longer a single-purpose experience according to Priority Pass’ –  the world’s original and leading airport experiences program – findings of its new report From Stadiums to Spas: Unlocking the Explosive Growth of Sports and Wellness Travel. Sports tourism is projected to reach over USD 2tn by 2032, and wellness tourism more than […]

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]]> A look inside Qatar’s beauty industry https://campaignme.com/where-qatars-beauty-industry-is-heading-in-2026/ Wed, 28 Jan 2026 05:00:31 +0000 https://campaignme.com/?p=115185 They say a girl can never have too many lipsticks and in Qatar, the data proves exactly that. The Doha Festival City 2025 Consumer Survey reveals that shoppers spend between QAR 500 and QAR 2,500 monthly on beauty – signalling the strength and growth of the Qatar’s beauty industry. The Qatar Retail Trends Report 2025 […]

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]]> From running clubs to research labs: how brands are learning on the ground https://campaignme.com/from-running-clubs-to-research-lab-how-brands-are-learning-from-the-ground/ Thu, 15 Jan 2026 06:28:01 +0000 https://campaignme.com/?p=114550 How many of us have been influenced to join a running club in the last year? And more importantly, how many of us noticed the brands behind those clubs? At Campaign Middle East, we’ve been paying attention. Beyond the hype and hashtags, a quieter strategy is unfolding across the region. Running events are no longer […]

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