Insights Archives - Campaign Middle East https://campaignme.com/category/news/insights-news/ Thu, 09 Jul 2026 09:58:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Insights Archives - Campaign Middle East https://campaignme.com/category/news/insights-news/ 32 32 Matter of Fact: Eyes are sold out. Ears aren’t https://campaignme.com/matter-of-fact-eyes-are-sold-out-ears-arent/ Thu, 09 Jul 2026 11:00:00 +0000 https://campaignme.com/?p=124372 Cicero and Bernay team outlines the demand for audio with more ears being open for business and why the medium deserves a bigger share of the media investment pie. There’s a problem with video: it makes you look. And audiences’ eyes are growing tired. The radio doesn’t make that demand. Nor do podcasts, audiobooks or […]

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]]> Pinterest summer trend report 2026 reveals new consumer insights https://campaignme.com/pinterest-summer-trend-report-2026-reveals-new-consumer-insights/ Thu, 25 Jun 2026 05:00:07 +0000 https://campaignme.com/?p=123779 This summer, sports isn’t just the main event – it’s a new canvas for personal style shaping how users dress, socialise and express themselves. Pinterest’s Summer 2026 Trend Report, in collaboration with Levi’s®, shows how sports is becoming a broader cultural language. Based off the search results of over 600 million monthly active users worldwide […]

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]]> MENA marketers invited to shape IAB retail media study https://campaignme.com/mena-marketers-invited-to-shape-iab-retail-media-study/ Wed, 24 Jun 2026 09:00:50 +0000 https://campaignme.com/?p=123824 As retail media gains momentum across the Middle East and North Africa, advertisers, agencies, brand marketers from the region are being invited to participate in a new industry study by IAB aimed at mapping the channel’s growth and maturity. Conducted by IAB Europe in collaboration with IAB MENA, the 2026 Attitudes to Retail Media Survey […]

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]]> Why earned media is becoming the new discovery engine https://campaignme.com/why-earned-media-is-becoming-the-new-discovery-engine/ Wed, 17 Jun 2026 07:40:45 +0000 https://campaignme.com/?p=123422 Brand discovery is being rewritten – and the brands paying attention are already benefiting. PRHub.ae’s data shows that 58 per cent of consumers now use AI tools to find brands and products. What makes this especially significant for communications professionals is the source material these systems draw on: earned media appears in over 90 per […]

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]]> How brands should navigate advertising recovery in the UAE https://campaignme.com/how-brands-should-navigate-advertising-recovery-in-the-uae/ Thu, 04 Jun 2026 09:21:38 +0000 https://campaignme.com/?p=122904 Markets across the region have navigated a period of uncertainty. But if history has taught us anything, it’s that recovery – when it comes – moves fast. And the brands that positioned themselves before the window opened are the ones that capture it. Marketing leaders across all verticals are asking the same question right now: […]

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]]> Understanding Gemini: Google’s AI tools, explained https://campaignme.com/understanding-gemini-googles-ai-tools-explained/ Wed, 01 Apr 2026 06:00:42 +0000 https://campaignme.com/?p=118472 After mapping the AI ecosystem in our previous guide, it’s time to get specific. Because while frameworks help, real value comes from understanding how each platform actually operates. Gemini is where Google’s AI ecosystem comes into focus but understanding it isn’t always straightforward. While google names everything like a product launch, Gemini isn’t a single […]

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]]> Careem shares key customer trends during Ramadan 2026 https://campaignme.com/careem-shares-key-customer-trends-during-ramadan-2026/ Fri, 27 Mar 2026 11:00:46 +0000 https://campaignme.com/?p=118287 Careem reports key customer trends across the Everything App during the Holy Month of Ramadan 2026. This Ramadan coincided with a period of heightened regional uncertainty, and the impact was felt across communities throughout the UAE. During this time, Careem worked closely with local authorities to prioritise Captain safety above all else, while continuing to […]

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]]> Publicist Inc. reveals key trends, audience shifts, and regional insights from Ramadan 2026 https://campaignme.com/publicist-inc-reveals-key-trends-audience-shifts-and-regional-insights-from-ramadan-2026/ Fri, 27 Mar 2026 10:00:18 +0000 https://campaignme.com/?p=118226 Publicist Inc., a leading communications and publicity agency in the MENA region, has released its third annual Ramadan 2026 report, delivering insights on one of the region’s most competitive entertainment seasons. Traditionally rooted in television, Ramadan has transformed into the most competitive and influential entertainment season of the year. Streaming platforms lead the charge, investing […]

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]]> Middle East prDOOH investment set to surge 42 per cent over 18 months: report https://campaignme.com/middle-east-prdooh-investment-set-to-surge-42-per-cent-over-18-months-report/ Mon, 23 Mar 2026 09:25:55 +0000 https://campaignme.com/?p=118018 VIOOH, a leading premium global digital out of home (DOOH) supply-side platform (SSP), has released its annual research into the prDOOH (programmatic digital-out-of-home) market, which includes inaugural findings for the Middle East. The research reveals that prDOOH has rapidly established itself as a core media channel in Qatar, Saudi Arabia and the UAE with 34 […]

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]]> How MENA shoppers are reshaping luxury, fashion and beauty trends in 2026 https://campaignme.com/how-mena-shoppers-are-reshaping-luxury-fashion-and-beauty-trends-in-2026/ Tue, 03 Mar 2026 11:14:26 +0000 https://campaignme.com/?p=117152 The GCC’s fashion and beauty industries continue to offer high-growth potential for both global and regional brands. By 2026, Euromonitor forecasts the apparel and footwear markets in Saudi Arabia and the UAE will reach $23 billion and $19 billion, respectively, with projected year-on-year growth of 5.4 percent and 5.2 percent from 2025 to 2026. Other […]

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