Featured Archives - Campaign Middle East https://campaignme.com/category/featured/ Mon, 29 Jun 2026 06:49:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Featured Archives - Campaign Middle East https://campaignme.com/category/featured/ 32 32 Podcast: MarkApp’s Sotiris Oikonomou on contextual ads, CTV and data ownership https://campaignme.com/podcast-markapps-sotiris-oikonomou-on-contextual-ads-ctv-and-data-ownership/ Mon, 29 Jun 2026 06:49:47 +0000 https://campaignme.com/?p=123919 The cookie debate has become one of the industry’s longest-running weather reports. Every few months, the clouds gather, someone predicts a storm, and the market responds with a mix of urgency and hesitation: some run towards contextual advertising in the rain, others stay under the shrinking shelters of third-party cookies, while many stand somewhere in […]

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]]> Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions https://campaignme.com/cannes-lions-2026-winners-mena-campaigns-claims-20-lions/ Fri, 26 Jun 2026 23:04:01 +0000 https://campaignme.com/?p=123908 At the Cannes Lions International Festival of Creativity 2026, agencies from the MENA region have lifted a total of 20 Lions and FP7 McCANN MENAT has been crowned the MENA Network of the Year for claiming the most number of metal cats at the awards programme. The 20 Lions awarded to the region include 6 Silver Lions […]

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]]> As Cannes Lions 2026 draws to a close, leaders share warnings and offer guidance https://campaignme.com/as-cannes-lions-2026-draws-to-a-close-leaders-share-warnings-and-offer-guidance/ Fri, 26 Jun 2026 08:56:48 +0000 https://campaignme.com/?p=123895 On the fourth day of the Cannes Lions International Festival of Creativity, FP7 McCANN MENAT was crowned the MENA Network of the Year, after claiming  the most number of metals cats for the region. As it stands, the Middle East region has been awarded 17 Lions, including five Silver Lions and 12  Bronze Lions. Viewing the wins […]

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]]> The era of perfect branding is over. People want human brands. https://campaignme.com/the-era-of-perfect-branding-is-over-people-want-human-brands/ Thu, 25 Jun 2026 13:28:11 +0000 https://campaignme.com/?p=123886 For most of my career in marketing, one assumption remained largely unchallenged: if you could control the message, you could shape perception. Today, I’m not sure that’s true anymore. We live in a world where almost every brand has access to the same tools. AI can generate content in seconds. Production quality is no longer […]

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]]> Day 3 at Cannes Lions: 16 MENA wins and leaders say the quiet part out loud https://campaignme.com/day-3-at-cannes-lions-16-mena-wins-and-leaders-say-the-quiet-part-out-loud/ Thu, 25 Jun 2026 13:12:08 +0000 https://campaignme.com/?p=123830 Day 3 at the Cannes Lions International Festival of Creativity saw the Middle East region increase its tally of metal cats to 16, including five Silver Lions and 11  Bronze Lions. As it stands, viewing the wins by agency, FP7 McCANN MENAT has the highest number of wins from the region with a total of […]

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]]> Why perceived value matters more than discount value https://campaignme.com/why-perceived-value-matters-more-than-discount-value/ Thu, 25 Jun 2026 12:15:48 +0000 https://campaignme.com/?p=123877 After nearly a decade working across CRM and loyalty strategy for a large portfolio of retail brands across multiple markets, one pattern has become increasingly clear to me: customers do not respond to offers only based on financial value. They respond to how that value is framed, timed and experienced. A 20 per cent discount […]

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]]> Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding https://campaignme.com/growdash-unveils-sonic-identity-with-withfeeling-turning-restaurant-chaos-into-branding/ Thu, 25 Jun 2026 10:08:46 +0000 https://campaignme.com/?p=123864 Growdash, an AI-powered platform that helps restaurants and delivery brands turn performance data into clear, actionable growth, has a new sonic identity that turns the chaos of a busy service into clarity in a few seconds flat. A restaurant runs on noise. Orders ping in from five delivery apps at once, the kitchen fires, tickets […]

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]]> ChatGPT latest updates improves consumer discovery and everyday workflows https://campaignme.com/chatgpt-latest-updates-improves-consumer-discovery-and-everyday-workflows/ Thu, 25 Jun 2026 09:45:34 +0000 https://campaignme.com/?p=123858 ChatGPT is updating GPT-5.5 Instant, their most-used model, has been refined to better understand user intent and is improving conversational quality. The updated model will be better at identifying the underlying goal behind users questions and carrying context across multiple turns. It will also follows complex instructions more reliably: when a request includes several constraints […]

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]]> AI platform updates you need to know from June 2026 https://campaignme.com/ai-platform-updates-you-need-to-know-from-june-2026/ Thu, 25 Jun 2026 09:17:10 +0000 https://campaignme.com/?p=123850 Campaign Middle East rounds up the latest AI platform updates from June. Meta: At Cannes Lions 2026, Meta announced new AI that include: an end-to-end creative solution that makes AI-enabled ad creation accessible to every marketer, unified creator partnership tools that turn authentic content into high-performing ads, and AI-enabled experiences that connect directly with customers.  […]

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]]> RAIYN launches to unite four MENA comms firms under one network https://campaignme.com/raiyn-launches-to-unite-four-mena-comms-firms-under-one-network/ Thu, 25 Jun 2026 09:06:13 +0000 https://campaignme.com/?p=123845 RAIYN, a new trust-led communications network bringing together four of the region’s specialist communications firms under a single structure, has launched in Dubai. Unveiled at the Museum of the Future by CARMA founder and CEO Mazen Nahawi, the network combines Brazen MENA, Cicero & Bernay, Salient Communication Group and SOCIALEYEZ in what it describes as […]

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