Featured Archives - Campaign Middle East

MKV Digital expands into Saudi Arabia with Asia Ali and Waqas Ali at the helm

Anup Oommen — Fri, 17 Jul 2026 08:11:28 +0000

Dubai-founded social and creator marketing agency MKV Digital has announced its expansion into Saudi Arabia alongside a strengthened leadership structure, marking the agency’s next phase of growth across the GCC and international markets. The expansion follows growing demand from brands and agency partners for specialist social and creator capabilities, as organisations increasingly look to build […]

The post MKV Digital expands into Saudi Arabia with Asia Ali and Waqas Ali at the helm appeared first on Campaign Middle East.

GP Inc launches Aurum Advisory to help businesses commercialise first-party data

Anup Oommen — Fri, 17 Jul 2026 07:58:38 +0000

GP Inc has launched of Aurum Advisory, a specialist advisory firm that helps businesses understand, organise and commercialise their first-party data. Co-founded by Rahul Nagpal, Chairman of GP Inc, and Sohail Nawaz, MBE, Aurum will work with retailers and other consumer-facing businesses across the GCC to develop retail media and data monetisation opportunities. Retail media […]

The post GP Inc launches Aurum Advisory to help businesses commercialise first-party data appeared first on Campaign Middle East.

Brazen MENA expands into Asia Pacific, appoints Angeline Tan as GM

Anup Oommen — Fri, 17 Jul 2026 07:34:16 +0000

Brazen MENA, which is ranked among the 100 Best PR Agencies in the World, has officially launched in the Asia Pacific region, with offices in Singapore and Kuala Lumpur, and the appointment of Angeline Tan as General Manager, APAC. Tan brings 19 years of experience across integrated communications, brand reputation and business growth in Asia […]

The post Brazen MENA expands into Asia Pacific, appoints Angeline Tan as GM appeared first on Campaign Middle East.

FAST picks ByteDance’s Regional HR Leader as People & Culture Head

Anup Oommen — Fri, 17 Jul 2026 07:20:08 +0000

FAST, a Dubai-headquartered marketing technology group, has appointment of Hashim Mahmood as Head of People and Culture. His remit covers the group’s human teams and the 180 AI agents now working alongside them. FAST runs 180 AI agents across its companies. The agents carry the work that was holding growth back, and the group is […]

The post FAST picks ByteDance’s Regional HR Leader as People & Culture Head appeared first on Campaign Middle East.

Athar Voices on Campaign: “The other shows were mine. This is ours.”

Anup Oommen — Fri, 17 Jul 2026 07:08:47 +0000

I have judged most of the shows that matter: Cannes, Effies, One Show, Clio. After enough of them, you admit the part we usually leave out. You judge these shows mostly for yourself. For the credential. For permission to open an article with a sentence like the one I just wrote. They are the reason […]

The post Athar Voices on Campaign: “The other shows were mine. This is ours.” appeared first on Campaign Middle East.

The digital authenticity gap: What CMOs can do to build customer trust online

Anup Oommen — Fri, 17 Jul 2026 06:38:48 +0000

We all know how digital has changed the marketing industry; for most industries digital is arguably the primary channel for brand engagement. And yet, it can be hard to gauge how our customers feel about these brand experiences, especially in an age where they are increasingly reaching out to and deal with AI-designed tools. The […]

The post The digital authenticity gap: What CMOs can do to build customer trust online appeared first on Campaign Middle East.

Campaign Middle East’s 40 Over 40 2026

Ishwari Khatu — Fri, 17 Jul 2026 05:00:59 +0000

Here is Campaign Middle East’s inaugural 40 over 40 list, an annual initiative starting 2026. This new annual initiative bears a simple purpose: to recognise leaders who have shaped the regional brand and marketing industry over the past 15 years and more, often silently and steadily without applause. This is not a ranking. It is […]

The post Campaign Middle East’s 40 Over 40 2026 appeared first on Campaign Middle East.

Why destination marketing is more human than you think

Shantelle Nagarajan — Thu, 16 Jul 2026 13:30:42 +0000

There is a moment every traveller knows. You are sitting somewhere new, in a café in a city you almost did not visit, or by a coastline you only found because someone told you about it, and you think: how did I end up here? The answer, more often than not, is destination marketing. Not […]

The post Why destination marketing is more human than you think appeared first on Campaign Middle East.

Is video podcasting diluting what made audio powerful?

Ishwari Khatu — Thu, 16 Jul 2026 13:24:05 +0000

Podcasting was built on intimacy – the ability to listen anywhere, letting voices, stories and conversations fill moments when screens were not an option. But as video becomes important for discovery through platforms such as YouTube, TikTok and social media, the podcast format is increasingly being shaped by cameras, clips and visual-first consumption. So we […]

The post Is video podcasting diluting what made audio powerful? appeared first on Campaign Middle East.

Campaign Middle East 40 Over 40 2026: Ali Zein, Saatchi & Saatchi Middle East

Shantelle Nagarajan — Thu, 16 Jul 2026 13:01:42 +0000

Ali Zein, Executive Creative Director, Saatchi & Saatchi Middle East has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. This is not a ranking. It is the first edition of an annual platform created to spotlight […]

The post Campaign Middle East 40 Over 40 2026: Ali Zein, Saatchi & Saatchi Middle East appeared first on Campaign Middle East.