Case Study Archives - Campaign Middle East https://campaignme.com/category/case-study/ Wed, 08 Jul 2026 14:41:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Case Study Archives - Campaign Middle East https://campaignme.com/category/case-study/ 32 32 WithFeeling taps into faith and culture for Islamic Arts Biennale sonic identity https://campaignme.com/withfeeling-taps-into-faith-and-culture-for-islamic-arts-biennale-sonic-identity/ Wed, 08 Jul 2026 14:41:13 +0000 https://campaignme.com/?p=124357 For the Islamic Arts Biennale, WithFeeling was tasked with creating a sonic identity that could carry the emotional weight of one of the region’s most important cultural events. Commissioned by .Pomelo in collaboration with the Diriyah Biennale Foundation, the brief was to create a sound that felt spiritual, contemporary and deeply human. It needed to […]

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]]> Taste of Saudi: The story of a nation told through its culinary heritage https://campaignme.com/taste-of-saudi-the-story-of-a-nation-told-through-its-culinary-heritage/ Thu, 07 May 2026 04:00:11 +0000 https://campaignme.com/?p=121676 In almost every episode of Taste of Saudi, a local chef looks at Hisham Baeshen and says: “I don’t cook it this way”. It happens in Tabuk, where fresh fish from the local market become Sayadiyah prepared differently than any recipe Hisham had encountered. It happens in Ha’il, where he and Chef Abdallah roll vine […]

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]]> How Maison El Nabil achieved 41% purchase intent uplift with AI-powered prDOOH https://campaignme.com/how-maison-el-nabil-achieved-41-purchase-intent-uplift-with-ai-powered-prdooh/ Wed, 17 Dec 2025 06:30:20 +0000 https://campaignme.com/?p=113332 Maison El Nabil, a French fragrance house crafting accessible luxury perfumes, has achieved exceptional brand lift, including 46 per cent uplift in brand recall and 41 per cent uplift in purchase intent, through an AI-powered, real-time programmatic DOOH activation that ran for six days, strategically timed with the Beauty World Dubai event in Dubai, UAE. […]

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]]> Case study: Maximising exposure beyond Sheikh Zayed Road https://campaignme.com/maximising-exposure-beyond-sheikh-zayed-road/ Wed, 05 Nov 2025 09:47:41 +0000 https://campaignme.com/?p=111359 A leading brand approached Hills Advertising with a clear objective – to secure maximum exposure on Sheikh Zayed Road, Dubai’s most prestigious and high-traffic corridor. The client wanted high visibility in what is often seen as the city’s most desired advertising location. The team at Hills Advertising believes true campaign effectiveness comes from a balance […]

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]]> Tanishq brings ‘India Wali Diwali’ to life for Indians missing home across the globe https://campaignme.com/tanishq-brings-india-wali-diwali-to-life-for-indians-missing-home-across-the-globe/ Fri, 10 Oct 2025 12:20:47 +0000 https://campaignme.com/?p=110108 Tanishq, the global Indian gold and diamond jewellery brand owned by the Titan Group, has unveiled its ‘India Wali Diwali’ campaign across multiple international markets, including the GCC region, Singapore, and the United States, reflecting its growing global footprint and deepening connection with the Indian diaspora and communities around the world. The brand leaned into […]

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]]> The next chapter of Gulf tourism: experiences over infrastructure https://campaignme.com/the-next-chapter-of-gulf-tourism-experiences-over-infrastructure/ Thu, 11 Sep 2025 12:39:51 +0000 https://campaignme.com/?p=108470 As per the Statistical Centre for the Cooperation Council for the Arab Countries of the Gulf (GCC-Stat), the Arabian Gulf is projected to experience enormous growth, with visitor spending expected to reach $223.7bn by 2034. This momentum has been fuelled by the region’s ability to capture the world’s imagination with its striking skylines, record-breaking events, […]

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]]> Reinventing hospitality marketing https://campaignme.com/reinventing-hospitality-marketing/ Tue, 02 Sep 2025 08:39:53 +0000 https://campaignme.com/?p=107894 In Dubai’s competitive hospitality market, no two hotels can afford to look or sound the same. With global brands expanding rapidly and new properties opening every month, differentiation in marketing has become a survival strategy, not a luxury. For today’s marketing and advertising (M&A) leaders, the challenge extends beyond visibility, it’s about creating brand ecosystems […]

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]]> Disney’s Abu Dhabi theme park: Tech, media & telecom implications https://campaignme.com/disneys-abu-dhabi-theme-park-tech-media-telecom-implications/ Thu, 26 Jun 2025 11:43:39 +0000 https://campaignme.com/?p=104500 Walt Disney Co.’s plan to open a new theme park in Abu Dhabi signals more than a splashy expansion. It highlights key trends shaping the Technology, Media & Telecom (TMT) sector. This move combines cutting-edge immersive experiences, a savvy cross-platform IP strategy, robust digital infrastructure, and bold content globalisation. For TMT leaders, Disney’s venture offers […]

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]]> Arla Foods, LiveRamp drive 60 per cent customer lift through data collaboration https://campaignme.com/arla-foods-mena-liveramp-drive-60-per-cent-customer-lift-through-data-collaboration/ Wed, 19 Mar 2025 07:04:38 +0000 https://campaignme.com/?p=98147 Arla Foods MENA has partnered with data collaboration platform LiveRamp to drive customer acquisition for its Back to School campaign. Leveraging retailer transaction data through LiveRamp’s platform, Arla Food’s in-house digital team The Barn built precise deterministic audience segments based on purchase behaviour for better campaign effectiveness and omnichannel measurement. Being a brand that does not have its […]

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]]> Traditional OOH 188 per cent more carbon-efficient than programmatic display ads https://campaignme.com/traditional-ooh-188-per-cent-more-carbon-efficient-than-programmatic-display-ads/ Wed, 04 Dec 2024 07:10:53 +0000 https://campaignme.com/?p=93025 Traditional out-of-home (OOH) campaigns are among the most carbon-efficient advertising channels, according to a carbon emissions intensity study conducted by independent OOH agency Billups in partnership with Cedara. The inaugural carbon emissions intensity study measured the carbon efficiency of traditional OOH advertising in comparison with non-OOH channels including programmatic display, video and connected TV (CTV) […]

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