Ishwari Khatu, Author at Campaign Middle East

WithFeeling taps into faith and culture for Islamic Arts Biennale sonic identity

Ishwari Khatu — Wed, 08 Jul 2026 14:41:13 +0000

For the Islamic Arts Biennale, WithFeeling was tasked with creating a sonic identity that could carry the emotional weight of one of the region’s most important cultural events. Commissioned by .Pomelo in collaboration with the Diriyah Biennale Foundation, the brief was to create a sound that felt spiritual, contemporary and deeply human. It needed to […]

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Campaign Middle East 40 Over 40 2026: Hessa Al Sudairy, Publicis Communications KSA

Ishwari Khatu — Wed, 08 Jul 2026 14:08:17 +0000

Hessa Al Sudairy, Executive Creative Director, Publicis Communications KSA, has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry […]

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ABG to help flag policy-violating Google Ads across the region

Ishwari Khatu — Wed, 08 Jul 2026 13:35:18 +0000

The Advertising Business Group (ABG) has joined Google’s Priority Flagger Program (PFP), becoming one of a select group of industry bodies globally with access to a dedicated reporting channel for Google Ads that may breach the platform’s advertising and abuse policies. Through the programme, ABG will be able to report potentially policy-violating or harmful ads […]

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Campaign Middle East 40 Over 40 2026: Saleh Agha, OMD UAE

Ishwari Khatu — Wed, 08 Jul 2026 10:27:06 +0000

Saleh Agha, Managing Director, OMD UAE has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry figures aged […]

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MMS partners with TikTok as official advertising reseller in Saudi

Ishwari Khatu — Wed, 08 Jul 2026 10:15:50 +0000

MBC Media Solutions (MMS) has partnered with TikTok as the social media platform’s official advertising reseller in Saudi Arabia. The company will extend direct access to the platform’s inventory and full suite of advertising solutions to Saudi brands and agencies. According to the media company, the partnership also reinforces its commitment to commitment to providing […]

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Campaign Middle East 40 Over 40 2026: Tariq Al Sharabi, Cicero & Bernay

Ishwari Khatu — Wed, 08 Jul 2026 10:00:46 +0000

Tariq Al Sharabi, Executive Advisor, Cicero & Bernay, has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry […]

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Campaign Middle East 40 Over 40 2026: Saad Abu Touq, Memac Ogilvy

Ishwari Khatu — Wed, 08 Jul 2026 08:17:31 +0000

Saad Abu Touq, Managing Director, Memac Ogilvy, has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry […]

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Why podcasting deserves a bigger seat at the media table

Ishwari Khatu — Wed, 08 Jul 2026 06:53:24 +0000

Global podcast advertising has crossed $5bn, yet many brands still treat it as an experimental opportunity rather than a primary channel. This gap between what podcasting delivers and how marketers deploy it has never been more costly to ignore. Numbers don’t lie While the rest of the media landscape fragmented into short-form scrolling, podcasting grew […]

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Campaign Middle East’s first 40 over 40 issue is out now

Ishwari Khatu — Mon, 06 Jul 2026 11:20:13 +0000

The inaugural edition of Campaign Middle East’s 40 over 40 issue is now out online. The June issue also includes features and insights on nation branding and destination marketing as well as Campaign Middle East’s annual Audio and Radio Guide 2026. The issue profiles some of the recognised leaders who are actively who are actively […]

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Batroun Foot City transforms a coastal city into a 39-day World Cup activation

Ishwari Khatu — Mon, 06 Jul 2026 08:08:55 +0000

Batroun has been transformed into a large-scale FIFA World Cup fan destination through the launch of Batroun Foot City, an activation created by Batrouniyat that combines live football screenings with entertainment, hospitality and community experiences. Running throughout the tournament, the initiative aims to position the Lebanese city as a destination for football fans while supporting […]

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