Hiba Faisal, Author at Campaign Middle East https://campaignme.com/author/hiba-faisal/ Thu, 16 Jul 2026 14:55:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Hiba Faisal, Author at Campaign Middle East https://campaignme.com/author/hiba-faisal/ 32 32 The case for domestic tourism marketing https://campaignme.com/the-case-for-domestic-tourism-marketing/ Thu, 16 Jul 2026 13:00:09 +0000 https://campaignme.com/?p=124781 For many years, the role of a destination management organisation (DMO) was centred on international promotion to attract global visitors, while domestic tourism marketing was treated as a secondary tactical exercise, mostly used to fill hotel rooms during shoulder seasons or to stimulate weekend demand. This approach hasa now been challenged, especially whenever international travel […]

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]]> Podcasting in a fragmented world https://campaignme.com/podcasting-in-a-fragmented-world/ Thu, 16 Jul 2026 09:28:10 +0000 https://campaignme.com/?p=124794 Nearly three years ago, we started a podcast from scratch. Coming from a media background, we understood audiences, content and distribution. Yet, podcasting taught us something quickly: creating great conversations is only a small part of the equation. Getting those conversations discovered, consumed and remembered is an entirely different challenge. Today, podcasting is more accessible […]

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]]> Experience is the message: How MCH Global shapes culture through the places it works in https://campaignme.com/experience-is-the-message-how-mch-global-shapes-culture-through-the-places-it-works-in/ Thu, 16 Jul 2026 09:20:39 +0000 https://campaignme.com/?p=124786 The most effective destination marketing does not announce itself. It creates a moment so connected to a place that the place becomes inseparable from the memory. Qatar used Art Basel to tell a global audience something about who it is. Dubai used a creator platform to put itself at the centre of a conversation reaching […]

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]]> Saudia Airlines launches first advertising campaign on Pinterest https://campaignme.com/saudia-airlines-launches-first-advertising-campaign-on-pinterest/ Tue, 14 Jul 2026 12:10:16 +0000 https://campaignme.com/?p=124442 The travel journey is no longer defined by a single touchpoint; it is a highly personalised experience that begins long before takeoff. When Saudia Airlines set out to showcase its premium travel experiences and services they wanted a highly engaged audience. The kind who browse online for inspiration, wanderlust and planning when it comes to […]

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]]> DORCO SLEEK launches ‘Flex Your Edge’ anthem with DJ Bliss https://campaignme.com/dorco-sleek-launches-flex-your-edge-anthem-with-dj-bliss/ Tue, 14 Jul 2026 11:49:46 +0000 https://campaignme.com/?p=124687 The UAE is a market where culture moves fast and consumer expectations move faster. Standing out requires more than a good product — it requires the right voice. For DORCO SLEEK, that voice is DJ Bliss. As the brand’s ambassador, the homegrown Emirati DJ and entertainer brings authenticity, relatability, and a personal brand that resonates […]

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]]> Campaign Middle East 40 Over 40 2026: Mathilda Saad, APCO https://campaignme.com/campaign-middle-east-40-over-40-2026-mathilda-saad-apco/ Tue, 14 Jul 2026 11:15:24 +0000 https://campaignme.com/?p=124676 Mathilda Saad, Acting Deputy MD, MENA Private Sector, APCO has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry […]

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]]> Campaign Middle East 40 Over 40 2026: Santadip Roy, Magna Global MENA https://campaignme.com/campaign-middle-east-40-over-40-2026-santadip-roy-magna-global-mena/ Tue, 14 Jul 2026 11:10:19 +0000 https://campaignme.com/?p=124673 Santadip Roy, Regional Managing Director, Magna Global MENA has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry […]

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]]> Campaign Middle East 40 Over 40 2026: Piero Poli, Viola Communications https://campaignme.com/campaign-middle-east-40-over-40-2026-piero-poli-viola-communications/ Tue, 14 Jul 2026 11:05:03 +0000 https://campaignme.com/?p=124665 Piero Poli, Chief Executive Officer, Viola Communications has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry figures aged […]

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]]> Campaign Middle East 40 Over 40 2026: Reham Mufleh, Horizon FCB MENA https://campaignme.com/campaign-middle-east-40-over-40-2026-reham-mufleh-horizon-fcb-mena/ Tue, 14 Jul 2026 10:30:05 +0000 https://campaignme.com/?p=124659 Reham Mufleh, Managing Director, Horizon FCB MENA has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry figures […]

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]]> Campaign Middle East 40 Over 40 2026: Ramy Mouganie, Fusion5 https://campaignme.com/campaign-middle-east-40-over-40-2026-ramy-mouganie-fusion5/ Tue, 14 Jul 2026 10:24:20 +0000 https://campaignme.com/?p=124655 Ramy Mouganie, Client Leadership Director, Fusion5 has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry figures aged 40 […]

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