VML MENA Archives - Campaign Middle East https://campaignme.com/tag/vml-mena/ Fri, 29 May 2026 02:59:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png VML MENA Archives - Campaign Middle East https://campaignme.com/tag/vml-mena/ 32 32 Nassib Boueiri to lead WPP Creative – Middle East; Sanchez-Lozano to be EMEA CEO, WPP Production https://campaignme.com/nassib-boueiri-to-lead-wpp-creative-middle-east-santiago-sanchez-lozano-appointed-emea-ceo-wpp-production/ Thu, 28 May 2026 05:00:29 +0000 https://campaignme.com/?p=122643 Nassib Boueri, CEO, VML MENA and WPP MENA RHQ CEO has been chosen as head of WPP Creative, which brings together under a single umbrella WPP’s creative agency brands, including VML, Memac Ogilvy, AKQA, Burson, Landor and Design Bridge & Partners, across the Middle East region. In his new role, Boueri will report in to […]

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]]> MENA campaigns shine bright at glittering 67th Clio Awards in New York https://campaignme.com/mena-campaigns-shine-bright-at-glittering-67th-clio-awards-in-new-york/ Thu, 14 May 2026 15:00:14 +0000 https://campaignme.com/?p=121776 The Clio Awards, a premier international awards programme for the creative business, has revealed the winners of its most prestigious awards at a live ceremony hosted by actor, writer and producer Keegan-Michael Key. Agencies from the Middle East and North Africa (MENA) region claimed 22 awards, including 1 Gold Clio, 5 Silver Clios, and 16 […]

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]]> Clio Awards 2026: MENA agencies claim 22 Clios ahead of global awards in New York https://campaignme.com/clio-awards-2026-mena-agencies-claim-22-clios-ahead-of-global-gala-awards-in-new-york/ Wed, 22 Apr 2026 07:27:30 +0000 https://campaignme.com/?p=120878 The Clio Awards 2026, which is one of the global advertising industry’s most coveted awards, has revealed the Gold, Silver and Bronze winners, with agencies from the Middle East and North Africa (MENA) region claiming 22 awards. The Grand Clio winners for 2026 will be announced at the global Clio Awards gala ceremony to be […]

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]]> Augmented intelligence: Substance and strategy > speed and scale https://campaignme.com/augmented-intelligence-substance-and-strategy-speed-and-scale/ Thu, 12 Mar 2026 15:49:27 +0000 https://campaignme.com/?p=117665 Let’s get the artificial intelligence (AI) fundamentals out of the way before the deep dive: What comes to mind when “AI-augmented marketing” is spoken out loud? If the words speed, scale and shortcuts are the unspoken mental response, it’s time to pause. The problem with speed is that it’s not quite the same as direction. […]

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]]> When AI disappears, the real value appears https://campaignme.com/when-ai-disappears-the-real-value-appears/ Thu, 26 Feb 2026 03:47:35 +0000 https://campaignme.com/?p=116957 For a technology that once felt like science fiction, artificial intelligence (AI) has grown up fast. It is no longer new, no longer surprising, and no longer something that belongs only in research labs or futuristic films. AI now sits quietly inside everyday tools, from the apps we use to write messages to the systems […]

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]]> Campaign Middle East: The MENA Power List 2025 https://campaignme.com/campaign-middle-east-the-mena-power-list-2025/ Fri, 10 Oct 2025 13:41:10 +0000 https://campaignme.com/?p=110125 Campaign Middle East’s MENA Power List 2025 brings together the industry’s most powerful people – the people steering creativity, media and marketing across the region. From holding company leaders and independent founders and chiefs to media network heads, this year’s Power List captures those who are driving the conversations, shaping business outcomes and what leadership […]

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]]> The MENA Power List 2025: VML MENA’s Nassib Boueri https://campaignme.com/the-mena-power-list-2025-ctrl-alt-del-the-new-reset-by-vml-menas-nassib-boueri/ Wed, 01 Oct 2025 10:06:41 +0000 https://campaignme.com/?p=109485 Designation: CEO, VML MENA and WPP MENA RHQ CEO Years in the role: 2 years Years in the industry: 23 years Years in the middle east region: 26 years Other roles / board memberships: IAA UAE Chapter President; WPP Executive Power Essay: Ctrl + Alt + Del – the new reset For more than three decades, the combination of three simple […]

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]]> Marketing Game Changers Awards 2025: Full jury line-up announced https://campaignme.com/marketing-game-changers-awards-2025-jury-announced/ Thu, 18 Sep 2025 10:03:49 +0000 https://campaignme.com/?p=108816 Campaign Middle East has announced the jury for the inaugural edition of the Marketing Game Changers Awards 2025, a dedicated platform to celebrate the client-side marketers shaping the future of our industry. The awards will recognise marketers who have made a measurable impact across brand building, creativity and technology, social responsibility, industry contribution and leadership.  […]

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]]> The comprehensive Cannes Lions wrapup https://campaignme.com/the-comprehensive-cannes-lions-2025-wrapup/ Fri, 25 Jul 2025 07:00:39 +0000 https://campaignme.com/?p=105915 The 72nd edition of the Cannes Lions International Festival of Creativity, held from 16 June to 20 June 2025, witnessed a healthy mixture of unfettered emotions unleashed within the ‘safe space’ of Cannes on the stunning French Riviera. From curiosity, courage and creative confidence to fascination, frustration and a fear of the future, marketers – […]

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]]> VML MENA wins multiple awards at Cannes Lions 2025 https://campaignme.com/vml-mena-wins-multiple-awards-at-cannes-lions-2025/ Fri, 20 Jun 2025 13:20:34 +0000 https://campaignme.com/?p=104175 This year, the prestigious Cannes Lions International Festival of Creativity once again set the stage for some of the most impressive campaigns globally, and VML MENA was no short of that. VML MENA proudly took home 7 awards, spanning across 2 Silver and 5 Bronze alongside an impressive 10 shortlists, reinforcing its position as a […]

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