V4Good Archives - Campaign Middle East https://campaignme.com/tag/v4good/ Mon, 25 May 2026 05:39:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png V4Good Archives - Campaign Middle East https://campaignme.com/tag/v4good/ 32 32 Gerety Awards jury insight panel in Dubai to bring local industry closer to winning work https://campaignme.com/gerety-awards-jury-insight-panel-in-dubai-to-bring-local-industry-closer-to-winning-work/ Fri, 15 May 2026 07:40:10 +0000 https://campaignme.com/?p=122103 With the final deadline for the 2026 Gerety Awards completed on May 15, the spotlight is now turning to the ideas that will define the year — both globally and within the creative community. As part of the lead-up to judging, Gerety Awards is hosting a Jury Insight Panel in Dubai, bringing together members of […]

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]]> Gerety Awards reveals its 2026 Executive Jury for Dubai led by V4GOOD’s Vidya Manmohan https://campaignme.com/gerety-awards-reveals-its-2026-executive-jury-for-dubai-led-by-v4goods-vidya-manmohan/ Tue, 03 Mar 2026 07:15:47 +0000 https://campaignme.com/?p=117125 The Gerety Awards has revealed the full Global Executive Jury lineup as well as its 2026 Executive Jury lineup for Dubai, bringing together a collective of creative leaders who will define this year’s shortlist. Following the announcement of Jury Presidents and global judging locations, the awards now confirm the professionals who will sit across 15 […]

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]]> Gerety Awards picks Vidya Manmohan as Jury President for Dubai judging https://campaignme.com/gerety-awards-picks-vidya-manmohan-as-jury-president-for-dubai-judging/ Thu, 29 Jan 2026 04:30:39 +0000 https://campaignme.com/?p=115200 Gerety Awards has announced Dubai as Executive Jury Location for the 2026 awards, naming the Founder and Creative Chairwoman of V4Good, Vidya Manmohan as the Jury President. As an advocate for creativity with purpose, Manmohan was chosen for her viewpoint that resonates with Gerety’s values.  “Vidya’s leadership brings clarity, conviction, and purpose to the jury […]

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]]> The OOH-so-great outdoor advertising https://campaignme.com/the-ooh-so-great-outdoor-advertising/ Fri, 02 Jan 2026 08:00:51 +0000 https://campaignme.com/?p=113843 A few years ago, as I stood under one of Dubai’s massive bridge installations on Sheikh Zayed Road, watching an outdoor campaign come to life, it struck me that the city itself is becoming a storyteller. The skyline was speaking – not through architecture, but through imagination.  That’s the beauty of Dubai right now: it’s […]

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]]> Cue the music and let them dance: Marketers discuss DEI https://campaignme.com/cue-the-music-and-let-them-dance-marketers-discuss-dei/ Fri, 10 Oct 2025 12:25:41 +0000 https://campaignme.com/?p=110141 The Middle East brand, marketing, creative, advertising, PR and comms industry has made commendable progress in terms of ‘diversity’ within DEI – with more gender representation in boardrooms, on executive committees, at various levels of management, and across cubicles and desks within offices. However, when we dig deeper, many women in leadership positions and within […]

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]]> Are no logos and no branding more effective? – Part 2 https://campaignme.com/are-no-logos-and-no-branding-more-effective-part-2/ Thu, 23 Nov 2023 06:34:33 +0000 https://campaignme.com/?p=72729 For Campaign Middle East’s October issue, we reached out to a cross-section of industry experts to ask them if having no logos or visible branding more effective in outdoor media? In case you’ve missed it, here’s the first part of the answers.  Here’s the second part of all the divided responses from the experts. Adam […]

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]]> What are LEGO blocks doing on Sheikh Zayed Road? https://campaignme.com/what-are-lego-blocks-doing-on-szr/ Fri, 31 Mar 2023 04:00:40 +0000 https://campaignme.com/?p=59305 By Jalaja Ramanunni Have you noticed the LEGO blocks on Sheikh Zayed Road? Turns out, it is a teaser for LEGO Middle East’s Ramadan campaign ‘Building Bridges’. It is a playful nudge to be more forgiving this Ramadan. LEGO’s new campaign ‘Building Bridges’ invites people to channel their inner child. Forgiveness is an act that most […]

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]]> Marketing Game Changers 2022: LEGO’s Ula Bieganska https://campaignme.com/marketing-game-changers-2022-legos-ula-bieganska/ Thu, 08 Dec 2022 05:00:19 +0000 https://campaignme.com/?p=55769 Head of marketing, LEGO Middle East and Africa Additional positions  Chairwoman of advisory board at Play Included (nonprofit) Years in current position: 6 Years with company: 9 Size of department: 7 Previous jobs  • LEGO Group, regional senior manager for girls’ audience, Prague • Procter & Gamble, brand manager, fabric enhancers MEA, Geneva • Procter […]

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]]> V4Good creates film for the Ministry of Health and Prevention to commemorate Emirati Women’s Day https://campaignme.com/v4good-creates-film-for-the-ministry-of-health-and-prevention-to-commemorate-emirati-womens-day/ Sun, 29 Aug 2021 07:01:33 +0000 https://campaignme.com/?p=39974 تجيئين كالمطر من أول الزمان الجميلِ كالنشيد الصادق من علياء الوطنِ تستقرّين في ضمير زايد وتزرعين الحنّاء في أكفّ البناتِ وتنبتين النخيل في عيون الصبيان#يوم_المرأة_الإماراتية@uaegwu شكر خاص: الوالدة مريم عبدالله الأنصاري الكاتبة والأدبية أمل السهلاوي @amal_alsahlawi pic.twitter.com/wV93xZx7b8 — وزارة الصحة ووقاية المجتمع – MOHAP UAE (@mohapuae) August 27, 2021 This Emirati Women’s Day film launched […]

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