Training Archives - Campaign Middle East https://campaignme.com/tag/training/ Tue, 14 Jul 2026 10:11:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Training Archives - Campaign Middle East https://campaignme.com/tag/training/ 32 32 People and culture: The agency investment that matters most https://campaignme.com/people-and-culture-the-agency-investment-that-matters-most/ Tue, 14 Jul 2026 07:08:26 +0000 https://campaignme.com/?p=124602 The Middle East’s marketing and advertising industry has reached a turning point. Recent disruption hasn’t just tested business continuity plans; it has exposed how fragile agency culture really is. For years, culture has been treated as a secondary consideration, something discussed alongside perks, office initiatives and employer branding. But agencies are not built on products […]

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]]> Narrative Shapers, PR Academy offer training for GCC marketing and comms teams https://campaignme.com/narrative-shapers-pr-academy-offer-training-for-gcc-marketing-and-comms-teams/ Thu, 18 Jun 2026 12:45:16 +0000 https://campaignme.com/?p=123573 The Gulf-based communications consultancy firm Narrative Shapers and the PR Academy, one of the largest PR training firms in the UK, have signed an agreement that will see both collaborating on developing and rolling out training courses and workshops across the Gulf region. The agreement will cover a range of disciplines, from internal communications to […]

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]]> CNN Academy and Creative Media Authority celebrate alumni success stories ahead of 2026 edition https://campaignme.com/cnn-academy-and-creative-media-authority-celebrate-alumni-success-stories-ahead-of-2026-edition/ Wed, 17 Jun 2026 09:15:04 +0000 https://campaignme.com/?p=123434 Abu Dhabi’s Creative Media Authority (CMA) is highlighting a selection of success stories from CNN Academy Abu Dhabi alumni whose professional journeys demonstrate the programme’s growing contribution to developing the next generation of creative media talent in the UAE. Delivered in partnership with CNN Academy and CMA’s Creative Lab, the tuition-free programme has supported 583 […]

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]]> IBM’s SVP of Marketing and Comms: “AI is not just a tool; it’s how marketing works” https://campaignme.com/ibms-svp-of-marketing-and-comms-ai-is-not-just-a-tool-its-how-marketing-works/ Wed, 17 Jun 2026 06:00:33 +0000 https://campaignme.com/?p=123420 This is not just another article about artificial intelligence (AI) adding to the cacophony of noisy opinions. This is an interview that reframes the conversation that marketers must have around orchestrating a fundamental shift. For much of the past two years, marketers treated AI like a new instrument in the orchestra: useful, exciting and occasionally […]

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]]> MDLBEAST Foundation shares open call for mentorship programme to support women in music https://campaignme.com/mdlbeast-foundation-shares-open-call-for-mentorship-programme-to-support-women-in-music/ Fri, 08 May 2026 12:20:47 +0000 https://campaignme.com/?p=121744 The MDLBEAST Foundation has opened applications for the 2026 edition of HUNNA mentorship programme, marking a new phase for the initiative as it expands its role in supporting women in music across the MENA region. This builds on growth in participation and community engagement across recent cycles. Applications for the 2026 edition are now open, […]

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]]> The future of communications talent depends on what we teach now https://campaignme.com/the-future-of-communications-talent-depends-on-what-we-teach-now/ Mon, 30 Mar 2026 04:40:31 +0000 https://campaignme.com/?p=118308 When I started my career in communications, the toolkit was simpler. Not easy, never easy, but simpler. You learned how to write, how to pitch, how to build relationships, how to earn trust with journalists and stakeholders, and how to show up prepared. You put the hours in, you got the reps, and you figured […]

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]]> Pizza Hut and TGI Fridays’ GM – MENA on inclusive employment https://campaignme.com/pizza-hut-and-tgi-fridays-gm-mena-on-inclusive-employment-and-its-impact/ Mon, 19 Jan 2026 06:45:55 +0000 https://campaignme.com/?p=114670 What makes restaurants more welcoming? Is it the design, training or everyday processes – and how can this be communicated beyond a marketing story, but as lived reality for guests, patrons, teams and communities? In Americana Restaurants’ footprint across the Middle East and North Africa (MENA) region, inclusion is not a ‘nice side dish’, it […]

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]]> When XR enters its next chapter https://campaignme.com/when-xr-enters-its-next-chapter/ Wed, 17 Dec 2025 04:00:40 +0000 https://campaignme.com/?p=113336 For more then a decade, extended reality (XR) — the coming together of augmented reality (AR), virtual reality (VR) and mixed reality (MR) — lived between promise and practical adoption. It proved its value in tourism, culture, training and government services, yet rarely became central to agencies strategy. XR wasn’t failing. It simply lacked the […]

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]]> Cultural Assets Group, IN4 Group launch JV to train Saudi youth in creative tech https://campaignme.com/cultural-assets-group-in4-group-launch-jv-to-train-saudi-youth-in-creative-tech/ Mon, 08 Sep 2025 05:20:13 +0000 https://campaignme.com/?p=108133 Cultural Assets Group, a privately-owned cultural and creative group in Saudi Arabia, has signed an agreement with IN4 Group, an international professional technology training and skills provider, to establish the joint venture ‘Madinat Al Maharat’. ‘Madinat Al Maharat’ will operate as a national vocational training provider committed to developing a robust creative and advanced technology […]

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]]> Podcast: Spiro’s Virginia Ocampo: ‘Move from events to strategic experiences’ https://campaignme.com/podcast-spiros-virginia-ocampo-move-from-planned-events-to-strategic-experiences/ Mon, 02 Jun 2025 07:00:59 +0000 https://campaignme.com/?p=103060 On the latest episode of Campaign Middle East’s On The Record podcast, Virginia Ocampo, the Director of Global Strategy at Spiro, discusses how to build meaningful, experiential strategies, ensuring cultural relevance, brand safety and consistency in global brand positioning while leaning into data analytics and AI-led consumer behaviour insights. Beginning the conversation, Ocampo said, “Artificial intelligence and […]

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