Tracking Archives - Campaign Middle East https://campaignme.com/tag/tracking/ Thu, 12 Feb 2026 06:24:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Tracking Archives - Campaign Middle East https://campaignme.com/tag/tracking/ 32 32 Bold bets: Marketers and industry leaders share focus areas for 2026 https://campaignme.com/bold-bets-marketers-and-industry-leaders-share-focus-areas-for-2026/ Wed, 11 Feb 2026 10:38:05 +0000 https://campaignme.com/?p=116089 After 12 months of testing, experimenting, and trying out new platforms, technologies and tools in search of better outcomes, client-side marketers and industry leaders are now calling for 2026 to be a year of focus. Some of the most respected voices across the brand and marketing landscape speak to Campaign Middle East about turning away […]

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]]> Return on emotion: The missing metric in events and entertainment https://campaignme.com/return-on-emotion-the-missing-metric-in-events-and-entertainment/ Mon, 12 Jan 2026 10:37:27 +0000 https://campaignme.com/?p=114354 For decades, success in the events and entertainment sector has been measured through traditional metrics. Attendance figures, ticket sales, economic impact and return on investment (ROI) have shaped how performance is evaluated. These metrics still matter. But they only describe what happened, not what it meant. Events, cultural programmes and large-scale activations are human experiences. […]

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]]> Contour Media, Skyvertise partner to offer advertisers share of voice in Dubai’s skies https://campaignme.com/contour-media-skyvertise-partner-to-offer-advertisers-share-of-voice-in-dubais-skies/ Tue, 14 Oct 2025 05:00:53 +0000 https://campaignme.com/?p=109994 Contour Media, a leading out-of-home (OOH) advertising company in the UAE, has signed an exclusive partnership with drone technology company Skyvertise to offer brands and advertisers in the UAE a share of voice in the skies of Dubai. This is a first-of-its-kind partnership between the UAE-based OOH advertising company and a cutting-edge drone technology company renowned […]

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]]> Platformance, Mindshare KSA drive app-led growth for Nova Water KSA https://campaignme.com/platformance-mindshare-ksa-drive-app-led-growth-for-nova-water-ksa/ Thu, 17 Jul 2025 05:20:59 +0000 https://campaignme.com/?p=105590 In an ambitious move to take control of its sales channel, leading Saudi bottled water brand Nova Water has successfully transformed its mobile app into a high performing commercial engine, through a results-focused performance campaign executed by Platformance in collaboration with Mindshare KSA. The problem and the business objective In the bottled water category, brands […]

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]]> Branch CEO David Karnstedt on why measurement and retention are mission-critical https://campaignme.com/branch-ceo-david-karnstedt-on-why-measurement-and-retention-are-mission-critical/ Tue, 06 May 2025 09:45:31 +0000 https://campaignme.com/?p=101726 We live in an era where time, attention, positive experiences and engagement have become the most valuable commodities in a saturated, competitive and ‘noisy’ market, even as marketers are increasingly being held accountable for measurement, return on investment (ROI) and return on advertising spend (ROAS) as they attempt to balance scalability and sustainability. The challenges […]

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]]> Are sub-optimal and outdated tracking taking a toll on brands’ trust and traffic? https://campaignme.com/how-a-new-approach-to-advertiser-integration-can-lead-to-30-per-cent-increase-in-affiliate-conversions/ Fri, 21 Feb 2025 10:00:05 +0000 https://campaignme.com/?p=96781 Affiliate marketing is undergoing a fundamental transformation. As browser-based tracking limitations continue to challenge the industry, networks, advertisers, and publishers alike are facing the consequences of data loss, missed conversions, and reduced accuracy in attribution. Recent ongoing initiatives such as Google’s Privacy Sandbox initiative, ‘Intelligent Tracking Prevention’ by Apple, and other similar market players actions […]

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]]> Key marketing trends in the Middle East that defined 2024 https://campaignme.com/key-marketing-trends-in-the-middle-east-that-defined-2024/ Tue, 17 Dec 2024 06:15:47 +0000 https://campaignme.com/?p=93601 As we look back at 2024, it’s clear that this year has been a whirlwind for marketing in the Middle East. The region has seen changes in consumer behaviour, technology, and the way brands connect with their audiences. We’ve witnessed exciting innovations, but also some challenges that have pushed us to rethink how we engage […]

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]]> Unlocking deeper insights: MBC Media Solutions adopts KSA TAM https://campaignme.com/unlocking-deeper-insights-mbc-media-solutions-adopts-ksa-tam/ Thu, 31 Oct 2024 05:30:25 +0000 https://campaignme.com/?p=91636 MBC Media Solutions (MMS) will adopt the newly introduced TV and streaming audience measurement tool, KSA TAM, starting 1 January, 2025. This follows the decision by the General Authority of Media Regulation to establish KSA TAM as the official national benchmark for audience measurement in Saudi Arabia. KSA TAM is a sophisticated data integration solution […]

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]]> Two months after Chrome’s cookie U-turn: what’s next for privacy, identity, and online ads? https://campaignme.com/two-months-after-chromes-cookie-u-turn-whats-next-for-privacy-identity-and-online-ads/ Fri, 04 Oct 2024 09:44:20 +0000 https://campaignme.com/?p=90494 Two months since Chrome reversed its cookie deprecation plans, questions remain on the future of advertising. In the MENAT region, where Chrome dominates with a 79.2 per cent browser market share in the UAE – far higher than in the US (52 per cent) and the UK (49.5 per cent) – this decision carried significant […]

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]]> Marrying measurement and technical evolution for successful marketing https://campaignme.com/marrying-measurement-and-technical-evolution-for-successful-marketing/ Mon, 16 Sep 2024 06:15:37 +0000 https://campaignme.com/?p=89569 Having super-specialised in marketing for the real estate industry,  I will say one thing without a doubt: impact measurement is no novelty for a sector obsessed with sales numbers. Success has always been equated with one goal: a 100 per cent sold-out property. In today’s off-plan heavy real estate market in Dubai, the marketing agency […]

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