TikTok Archives - Campaign Middle East https://campaignme.com/tag/tiktok/ Fri, 05 Jun 2026 05:49:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png TikTok Archives - Campaign Middle East https://campaignme.com/tag/tiktok/ 32 32 SMC Media inks strategic deal with TikTok to become official ad partner in KSA & Egypt https://campaignme.com/smc-media-inks-strategic-deal-with-tiktok-to-become-official-ad-partner-in-ksa-and-egypt/ Fri, 05 Jun 2026 05:00:03 +0000 https://campaignme.com/?p=122958 SMC Media, the media and advertising arm of SMC Group, has revealed a strategic partnership with TikTok, the leading global platform for short-form mobile video, under which SMC Media becomes the official advertising partner for TikTok in the Kingdom of Saudi Arabia (KSA) and the Arab Republic of Egypt. The partnership reflects the shared commitment […]

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]]> Ipsos and TikTok decode what really drives creator impact https://campaignme.com/ipsos-and-tiktok-decode-what-really-drives-creator-impact/ Wed, 20 May 2026 10:23:41 +0000 https://campaignme.com/?p=122291 Creator marketing has become one of the region’s strongest engines for brand discovery, culture, and influence. But while the channel has grown quickly, the way brands measure creator performance has often stayed too narrow. For too long, creator decisions have been shaped by the easiest signals to see: follower count, views, likes, and whether a […]

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]]> Met Gala 2026: Which brands, celebs, channels, media had the biggest impact? https://campaignme.com/met-gala-2026-which-brands-celebs-channels-media-had-the-biggest-impact/ Tue, 12 May 2026 11:45:13 +0000 https://campaignme.com/?p=121864 The fashion industry’s most extravagant night of the year, the Met Gala 2026, returned for another edition, bringing together some of Hollywood’s biggest stars and the leading names in fashion. This year, the event generated a record-breaking $1.56bn in media impact value (MIV®), according to the latest Launchmetrics report. Launchmetrics’ industry-recognised Media Impact Value® (MIV) […]

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]]> Al-Futtaim Toyota tugs heartstrings among UAE locals, residents with ‘The Accidental Icon’ https://campaignme.com/al-futtaim-toyota-tugs-heartstrings-among-uae-locals-long-term-residents-with-the-accidental-icon/ Tue, 05 May 2026 10:43:19 +0000 https://campaignme.com/?p=121470 Al-Futtaim Toyota has unveiled ‘The Accidental Icon‘ campaign, in partnership with creative agency Memac Ogilvy UAE, production house Vibe Content Creators, media agency PHD, and PR and communications agency Gambit Communications. The campaign, which builds on Al-Futtaim Toyota’s decades of reliability, reignites an age-old emotional brand connection with Emiratis and long-term residents of the UAE […]

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]]> The future of influencer marketing lies in human+AI coexistence: TEN-X report https://campaignme.com/the-future-of-influencer-marketing-lies-in-humanai-coexistence-ten-x-report/ Mon, 04 May 2026 06:36:52 +0000 https://campaignme.com/?p=121399 The influencer and content creation sector in Saudi Arabia has undergone a fundamental transformation in recent years. Influencers are no longer just individuals sharing their daily lives – they have evolved into personal brands and independent media platforms, according to the latest Influencer Sector report by TEN-X, a Saudi-based marketing and communications agency. The report […]

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]]> G-SHOCK, The Company Films reiterate ‘Never Give Up’ call for Gen Z consumers https://campaignme.com/casio-the-company-films-reiterate-g-shocks-never-give-up-call-for-gen-z-consumers/ Fri, 24 Apr 2026 13:15:59 +0000 https://campaignme.com/?p=121004 G-SHOCK has revealed details about its latest campaign, which reinterprets the brand’s ‘Never Give Up’ philosophy in a culturally relevant way for Gen Z consumers. The marketing campaign moves away from traditional motivational narratives and positions the brand as a natural companion in everyday creative expression. The campaign was executed through a digital-first approach, led […]

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]]> Al Zorah City residents reveal ‘The UAE’s Best-Kept Secret’ in new campaign https://campaignme.com/al-zorah-city-residents-reveal-the-uaes-best-kept-secret-in-new-campaign/ Mon, 20 Apr 2026 14:10:41 +0000 https://campaignme.com/?p=120737 Some places impress, but Al Zorah City in Ajman amazes. And that’s the problem! It’s so good that its residents are trying their absolute best to keep it a secret. But with every nonchalant attempt to downplay how incredible Al Zorah City is, it only sounds more irresistible. Al Zorah City, a premier luxury coastal […]

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]]> Cannes Lions picks 26 jurors from the MENA region for 2026 awards https://campaignme.com/cannes-lions-picks-26-jurors-from-the-mena-region-for-2026-awards/ Fri, 17 Apr 2026 05:30:34 +0000 https://campaignme.com/?p=120676 The Cannes Lions International Festival of Creativity, taking place 22–26 June 2026, has revealed The Cannes Lions Awards Jury line-up for this year’s festival, including 26 jurors from the MENA region, up from 22 jurors chosen in 2025. This exceptional group of global experts – which includes leaders whose remit covers the MENA region – will […]

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]]> Why most gaming partnerships fail to deliver – and how to fix them https://campaignme.com/why-most-gaming-partnerships-fail-to-deliver-and-how-to-fix-them/ Thu, 02 Apr 2026 05:30:44 +0000 https://campaignme.com/?p=118519 Gaming isn’t niche. In the Middle East, it’s already mainstream, and most brands are still treating it like an experiment. Across the MENA region, there are tens of millions of active gamers, with estimates showing approximately 68–72 million gamers across key markets such as Saudi Arabia, UAE and Egypt alone, according to PwC, and that […]

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]]> OMO Wonder Wash turns speed into a 15-minute lifestyle challenge https://campaignme.com/omo-wonder-wash-turns-speed-into-a-15-minute-lifestyle-challenge/ Wed, 01 Apr 2026 08:23:23 +0000 https://campaignme.com/?p=118460 OMO has brought its Wonder Wash promise to life through The 15-Minute Challenge: Padel Rush. Transforming its Wonder Wash product variant’s 15-minute wash cycle into a live brand experience, the campaign has turned product speed into a fully immersive lifestyle challenge. Held at Top Padel Dubai, The 15-Minute Challenge: Padel Rush was built around one clear […]

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