TikTok Archives - Campaign Middle East https://campaignme.com/tag/tiktok/ Tue, 14 Jul 2026 12:58:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png TikTok Archives - Campaign Middle East https://campaignme.com/tag/tiktok/ 32 32 SRMG Media Solutions integrates TikTok advertising into media portfolio https://campaignme.com/srmg-media-solutions-integrates-tiktok-advertising-into-media-portfolio/ Tue, 14 Jul 2026 12:58:40 +0000 https://campaignme.com/?p=124695 SRMG Media Solutions (SMS), the commercial and advertising arm of Saudi Research and Media Group (SRMG), has entered into a new commercial agreement with TikTok that enables advertisers to access TikTok advertising solutions alongside its media portfolio through a single commercial relationship. As an official  TikTok Advertising Sales Partner in Saudi Arabia, SMS will market, […]

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]]> Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3 https://campaignme.com/audi-ali-sons-c2-comms-take-design-led-social-first-approach-to-rediscover-audi-q3/ Tue, 14 Jul 2026 12:15:07 +0000 https://campaignme.com/?p=124652 Audi Abu Dhabi Ali & Sons, in partnership with C2 Comms, has revealed a social-first campaign that launched the new Audi Q3 by making a familiar name feel newly desirable. Rather than positioning the Q3 model as a familiar entry-point that people think they know, the campaign took a sharper, more progressive route where the […]

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]]> Yango activates TikTok’s Logo Takeover in Yasmina campaign to drive business impact https://campaignme.com/yango-activates-tiktoks-logo-takeover-in-yasmina-campaign-to-drive-business-impact/ Fri, 10 Jul 2026 06:00:11 +0000 https://campaignme.com/?p=124485 Yango has activated TikTok’s Logo Takeover format through a campaign for Yasmina, its AI-powered Arabic voice assistant and smart speaker. The campaign intends to mark a regional milestone in premium digital advertising and demonstrates how strategic platform collaborations can drive both mass awareness and measurable business impact. The campaign was strategically orchestrated by media agency […]

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]]> MMS partners with TikTok as official advertising reseller in Saudi https://campaignme.com/mms-partners-with-tiktok-as-official-advertising-reseller-in-saudi/ Wed, 08 Jul 2026 10:15:50 +0000 https://campaignme.com/?p=124321 MBC Media Solutions (MMS) has partnered with TikTok as the social media platform’s official advertising reseller in Saudi Arabia. The company will extend direct access to the platform’s inventory and full suite of advertising solutions to Saudi brands and agencies. According to the media company, the partnership also reinforces its commitment to commitment to providing […]

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]]> Rethinking the GCC commerce stack when Conversational AI does what superapps promised https://campaignme.com/rethinking-the-gcc-commerce-stack-when-conversational-ai-does-what-superapps-promised/ Tue, 07 Jul 2026 02:30:03 +0000 https://campaignme.com/?p=124267 Ask any marketer in the GCC what one of the biggest trends they were hearing about five years ago, and most would give you the same answer: superapps. Not as a vague aspiration, but as a near-certainty. The logic was sound, the regional appetite was real, and the blueprint was sitting right there. WeChat had […]

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]]> The platform updates you need to know from June 2026 https://campaignme.com/the-platform-updates-you-need-to-know-from-june-2026/ Mon, 06 Jul 2026 09:30:14 +0000 https://campaignme.com/?p=124213 Campaign Middle East rounds up the latest updates on social media, and content and streaming platforms from June 2026. Here are the key highlights: Netflix: Netflix has introduced ‘Watch Your Favorite Books’, a new hub that curates films and series adapted from books. Organised into nine reader-inspired categories, the collection features a range of international […]

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]]> SMC Media inks strategic deal with TikTok to become official ad partner in KSA & Egypt https://campaignme.com/smc-media-inks-strategic-deal-with-tiktok-to-become-official-ad-partner-in-ksa-and-egypt/ Fri, 05 Jun 2026 05:00:03 +0000 https://campaignme.com/?p=122958 SMC Media, the media and advertising arm of SMC Group, has revealed a strategic partnership with TikTok, the leading global platform for short-form mobile video, under which SMC Media becomes the official advertising partner for TikTok in the Kingdom of Saudi Arabia (KSA) and the Arab Republic of Egypt. The partnership reflects the shared commitment […]

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]]> Ipsos and TikTok decode what really drives creator impact https://campaignme.com/ipsos-and-tiktok-decode-what-really-drives-creator-impact/ Wed, 20 May 2026 10:23:41 +0000 https://campaignme.com/?p=122291 Creator marketing has become one of the region’s strongest engines for brand discovery, culture, and influence. But while the channel has grown quickly, the way brands measure creator performance has often stayed too narrow. For too long, creator decisions have been shaped by the easiest signals to see: follower count, views, likes, and whether a […]

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]]> Met Gala 2026: Which brands, celebs, channels, media had the biggest impact? https://campaignme.com/met-gala-2026-which-brands-celebs-channels-media-had-the-biggest-impact/ Tue, 12 May 2026 11:45:13 +0000 https://campaignme.com/?p=121864 The fashion industry’s most extravagant night of the year, the Met Gala 2026, returned for another edition, bringing together some of Hollywood’s biggest stars and the leading names in fashion. This year, the event generated a record-breaking $1.56bn in media impact value (MIV®), according to the latest Launchmetrics report. Launchmetrics’ industry-recognised Media Impact Value® (MIV) […]

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]]> Al-Futtaim Toyota tugs heartstrings among UAE locals, residents with ‘The Accidental Icon’ https://campaignme.com/al-futtaim-toyota-tugs-heartstrings-among-uae-locals-long-term-residents-with-the-accidental-icon/ Tue, 05 May 2026 10:43:19 +0000 https://campaignme.com/?p=121470 Al-Futtaim Toyota has unveiled ‘The Accidental Icon‘ campaign, in partnership with creative agency Memac Ogilvy UAE, production house Vibe Content Creators, media agency PHD, and PR and communications agency Gambit Communications. The campaign, which builds on Al-Futtaim Toyota’s decades of reliability, reignites an age-old emotional brand connection with Emiratis and long-term residents of the UAE […]

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