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	<title>strategic blind spot Archives - Campaign Middle East</title>
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	<title>strategic blind spot Archives - Campaign Middle East</title>
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		<title>IWD 2026: Diversity was never the point. Growth always was.</title>
		<link>https://campaignme.com/iwd-2026-diversity-was-never-the-point-growth-always-was/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 12 Mar 2026 12:15:04 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[brand growth]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[businesses]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[cmo]]></category>
		<category><![CDATA[Consumer behaviour]]></category>
		<category><![CDATA[Diversity]]></category>
		<category><![CDATA[Equality]]></category>
		<category><![CDATA[female workforce]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[International Women’s Day]]></category>
		<category><![CDATA[IWD 2026]]></category>
		<category><![CDATA[leadership structures]]></category>
		<category><![CDATA[marketing effectiveness]]></category>
		<category><![CDATA[Omnicom Advertising]]></category>
		<category><![CDATA[Omnicom Consulting]]></category>
		<category><![CDATA[Omnicom Media Group]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[organisational architecture]]></category>
		<category><![CDATA[organisational design]]></category>
		<category><![CDATA[participation]]></category>
		<category><![CDATA[progress]]></category>
		<category><![CDATA[quality of output]]></category>
		<category><![CDATA[Rasha Rteil]]></category>
		<category><![CDATA[representation]]></category>
		<category><![CDATA[signals]]></category>
		<category><![CDATA[strategic blind spot]]></category>
		<category><![CDATA[transformation]]></category>
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					<description><![CDATA[<p>This month marks International Women’s Day, when organisations across the region reaffirm their commitments to diversity, equality, representation and progress. These moments matter. They bring visibility to an issue that has historically struggled to hold sustained attention.  But once the posts are published, a more practical question remains. What does inclusion actually change for businesses [&#8230;]</p>
<p>The post <a href="https://campaignme.com/iwd-2026-diversity-was-never-the-point-growth-always-was/">IWD 2026: Diversity was never the point. Growth always was.</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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