sports research Archives - Campaign Middle East https://campaignme.com/tag/sports-research/ Wed, 24 Jun 2026 13:53:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png sports research Archives - Campaign Middle East https://campaignme.com/tag/sports-research/ 32 32 Snapchat research reveals how football fandom is moving beyond the match https://campaignme.com/snapchat-research-reveals-how-football-fandom-is-moving-beyond-the-match/ Wed, 24 Jun 2026 13:52:11 +0000 https://campaignme.com/?p=123769 Football fandom is increasingly being shaped by conversation, community and real-time participation, according to new research released today by Snapchat. The findings reveal that for young fans across Saudi Arabia and the UAE, the match is no longer the entire experience, with messaging, group chats and mobile engagement becoming central to how supporters follow the […]

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