social media Archives - Campaign Middle East https://campaignme.com/tag/social-media/ Thu, 16 Jul 2026 12:58:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png social media Archives - Campaign Middle East https://campaignme.com/tag/social-media/ 32 32 Podcast: L’Oréal’s Olfa Messaoudi & Snap’s Antoine Challita on the creator economy https://campaignme.com/podcast-loreals-olfa-messaoudi-snaps-antoine-challita-reveal-power-of-creator-partnerships/ Thu, 16 Jul 2026 12:35:59 +0000 https://campaignme.com/?p=124730 The creator economy has matured to a point where brands can no longer afford to view it as a decorative media channel or a peripheral part of the marketing mix. Creators are no longer merely amplification channels meant to extend a campaign’s visibility after the strategy has been decided and the planning is complete. Influencers […]

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]]> MMS partners with TikTok as official advertising reseller in Saudi https://campaignme.com/mms-partners-with-tiktok-as-official-advertising-reseller-in-saudi/ Wed, 08 Jul 2026 10:15:50 +0000 https://campaignme.com/?p=124321 MBC Media Solutions (MMS) has partnered with TikTok as the social media platform’s official advertising reseller in Saudi Arabia. The company will extend direct access to the platform’s inventory and full suite of advertising solutions to Saudi brands and agencies. According to the media company, the partnership also reinforces its commitment to commitment to providing […]

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]]> Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation https://campaignme.com/novo-nordisk-lama-jouni-saatchi-saatchi-reframe-weight-transformation-conversation/ Tue, 07 Jul 2026 05:00:27 +0000 https://campaignme.com/?p=124259 Novo Nordisk has unveiled The Live Lighter Collection™, a campaign that turns the clothes people set aside after significant weight loss into a celebration of how far they’ve come. Created by Saatchi & Saatchi Health under the brand’s Live Lighter™ platform, and developed in partnership with influencer and designer Lama Jouni, the work explores a […]

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]]> The platform updates you need to know from June 2026 https://campaignme.com/the-platform-updates-you-need-to-know-from-june-2026/ Mon, 06 Jul 2026 09:30:14 +0000 https://campaignme.com/?p=124213 Campaign Middle East rounds up the latest updates on social media, and content and streaming platforms from June 2026. Here are the key highlights: Netflix: Netflix has introduced ‘Watch Your Favorite Books’, a new hub that curates films and series adapted from books. Organised into nine reader-inspired categories, the collection features a range of international […]

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]]> TOD by bein, talabat campaign reaches 214 million people across key MENA markets https://campaignme.com/tod-by-bein-talabat-campaign-reaches-214-million-people-across-key-mena-markets/ Fri, 03 Jul 2026 07:46:35 +0000 https://campaignme.com/?p=124182 TOD by beIN and talabat have revealed the success of their recent campaign, with details shared following a brief ceremony between senior representatives from both organisations at the beIN headquarters in Doha. Through the campaign, talabat pro customers were extended access to FIFA World Cup 2026™ coverage via TOD by beIN, the tournament’s official streaming […]

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]]> Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism https://campaignme.com/orange-egypt-tarek-nour-advertising-reflect-egypts-cautious-optimism-at-fifa-world-cup/ Fri, 03 Jul 2026 06:53:33 +0000 https://campaignme.com/?p=124107 When Tarek Nour Advertising sat down to build Orange Egypt’s FIFA World Cup 2026 campaign, the first decision was also the most important: resist the obvious. The traditional playbook for football advertising is well-worn and filled with bold promises, championship imagery, the nation united behind a guaranteed victory. It works for AFCON, where Egyptian fans […]

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]]> GEMS Education’s ‘Lost In Translation’ meets kids where they are to experience Arabic in daily life https://campaignme.com/gems-educations-lost-in-translation-meets-kids-where-they-are-to-experience-arabic-in-daily-life/ Wed, 01 Jul 2026 09:15:55 +0000 https://campaignme.com/?p=124055 GEMS Education has launched its ‘Lost in Translation‘ campaign, created to address a challenge that extends far beyond the classroom: how do you make Arabic feel relevant, engaging and accessible to a generation growing up in highly multicultural, predominantly English-speaking environments? Lost in Translation is not an awareness campaign about Arabic learning. Instead, it achieves […]

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]]> Fujifilm Instax, Amira Adeeb collab on campaign to merge music, culture and self-expression https://campaignme.com/fujifilm-instax-amira-adeeb-collab-on-campaign-to-merge-music-culture-and-self-expression/ Wed, 01 Jul 2026 09:00:04 +0000 https://campaignme.com/?p=124058 Fujifilm Instax Middle East has unveiled ‘Tasbeera‘, a new campaign in collaboration with Egyptian singer and songwriter Amira Adeeb. The campaign celebrates a new generation of confident self-expression through music, fashion, photography and culture. Launching with a cinematic 60-second teaser mini music video, the campaign captures the playful and spontaneous energy that has become synonymous […]

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]]> Pinterest unveils new AI tools for marketers https://campaignme.com/pinterest-unveils-new-ai-tools-for-marketers/ Wed, 24 Jun 2026 23:00:05 +0000 https://campaignme.com/?p=123848 AI is reshaping how people search and decide, moving the industry past the search-and-click model toward a conversational and generative future. Ahead of Cannes Lions, Pinterest rolled out a new set of AI ad tools focused on three things marketers care about right now: performance, workflow efficiency, and interoperability. “The future of discovery won’t be […]

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]]> X announces three new features on its platform https://campaignme.com/x-announces-three-new-features-on-its-platform/ Wed, 24 Jun 2026 15:42:58 +0000 https://campaignme.com/?p=123808 X has announced updates to its new Ads Manager platform which is making advertising on the platform simpler and more accessible for businesses of all sizes. “We’re leveling the playing field for all businesses to advertise on X by making advanced measurement simpler, faster, and more intelligent,” said Monique Pintarelli, Head of Global Advertising at […]

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