shopper marketing Archives - Campaign Middle East

Podcast: Arla Foods’ Batal, Mondelēz’s Christaras & LiveRamp’s Klander discuss retail media

Anup Oommen — Wed, 01 Jul 2026 05:00:17 +0000

Conversations around retail media in the Middle East region are maturing – and fast. What was once discussed largely as an extension of shopper marketing or e-commerce is now causing brands to rethink budgets, operating models, measurement, data partnerships and even the way teams collaborate internally. On the latest episode of Campaign Middle East’s On The Record podcast, […]

The post Podcast: Arla Foods’ Batal, Mondelēz’s Christaras & LiveRamp’s Klander discuss retail media appeared first on Campaign Middle East.

Elevating the impact of creative in the retail media discussion

Hiba Faisal — Fri, 22 May 2026 10:47:22 +0000

In retail and shopper marketing, one thing that has always stayed true is the value in understanding shopper mindset. As retail media continues to evolve at pace across the region, and globally, it feels more important than ever. We’ve made huge strides in recent years, the sophistication around targeting, retailer data, measurement, and media planning […]

The post Elevating the impact of creative in the retail media discussion appeared first on Campaign Middle East.

When conflict pauses, connection accelerates

Shantelle Nagarajan — Fri, 24 Apr 2026 05:30:02 +0000

The prospect of a ceasefire and ultimately sustained stability across the Middle East does more than ease geopolitical tension. It reopens something fundamental to both society and commerce: human connection at scale. Importantly, during the conflict, consumption did not stop. Malls remained open (footfall decreased by approximately 15 per cent at Mall of the Emirates, for instance), travel retail […]

The post When conflict pauses, connection accelerates appeared first on Campaign Middle East.

Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent

Anup Oommen — Thu, 15 May 2025 06:00:35 +0000

Zespri, one of the world’s most beloved Kiwi fruit brands, has launched its Jam Packed campaign, showcasing the nutritional value of kiwi fruits, and the distinct and bold flavour of the fruit, while addressing common consumer misconceptions around its value and premium price point. The campaign, which has a singular focus on motivating consumers to […]

The post Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent appeared first on Campaign Middle East.

Collective commerce: One passion. Many shoppers – by Liquid Retail‘s Nyka Miglani

Ishwari Khatu — Mon, 21 Nov 2022 09:00:38 +0000

By Nyka Miglani, shopper marketing and e-commerce strategy leader The start of the football season is just around the corner and fans are gearing up to cheer on their favorite teams. Although we may be supporting different countries, but as football fanatics, we are a collective. It’s here! Marcomms360 – Predictions 2023 is Campaign Middle East’s flagship […]

The post Collective commerce: One passion. Many shoppers – by Liquid Retail‘s Nyka Miglani appeared first on Campaign Middle East.

Richard Nicoll joins Liquid Omnicommerce

Austyn Allison — Wed, 25 Sep 2019 08:28:04 +0000

Liquid Omnicommerce, an independent and pioneering end-to-end retail consultancy, has strengthened its management team with the appointment of Richard Nicoll as its new Chief Commerce Officer and Managing Director. Richard joins Liquid from Publicis Communications in Asia, where he was Chief Shopper Marketing Officer. He has also held leadership roles at Saatchi & Saatchi in […]

The post Richard Nicoll joins Liquid Omnicommerce appeared first on Campaign Middle East.

Wadih Massaad returns to DDB Group as GM of TracyLocke

Campaign Staff — Sun, 01 Feb 2015 07:27:53 +0000

He was most recently with Wunderman; replaces Andrea McKenzie at the shopper marketing arm. DDB Dubai Group has announced the appointment of Wadih Massaad as general manager of its shopper marketing arm TracyLocke Dubai, effective January 2015. The position was previously held by Andrea McKenzie, who has since returned to Australia. Massaad’s role will involve consolidating and growing the operation in co-ordination […]

The post Wadih Massaad returns to DDB Group as GM of TracyLocke appeared first on Campaign Middle East.

MCN’s Promoseven 360 ropes in James Welch as managing director

Campaign Staff — Tue, 07 Oct 2014 06:12:37 +0000

He moved from Apac into the newly created role two months ago; expected to bolster integrated offering with digital, shopper experience. Middle East Communication Network (MCN) agency Promoseven 360 has appointed James Welch as managing director, a newly created position. In his last assignment, Welch was managing director of WPP’s digital consultancy Media Innovation Group, across Asia Pacific. […]

The post MCN’s Promoseven 360 ropes in James Welch as managing director appeared first on Campaign Middle East.