Science & Sunshine Archives - Campaign Middle East https://campaignme.com/tag/science-sunshine/ Tue, 05 May 2026 06:17:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Science & Sunshine Archives - Campaign Middle East https://campaignme.com/tag/science-sunshine/ 32 32 Cannes Lions picks 26 jurors from the MENA region for 2026 awards https://campaignme.com/cannes-lions-picks-26-jurors-from-the-mena-region-for-2026-awards/ Fri, 17 Apr 2026 05:30:34 +0000 https://campaignme.com/?p=120676 The Cannes Lions International Festival of Creativity, taking place 22–26 June 2026, has revealed The Cannes Lions Awards Jury line-up for this year’s festival, including 26 jurors from the MENA region, up from 22 jurors chosen in 2025. This exceptional group of global experts – which includes leaders whose remit covers the MENA region – will […]

The post Cannes Lions picks 26 jurors from the MENA region for 2026 awards appeared first on Campaign Middle East.

]]> Science & Sunshine wins SMSA Express, JAKDelivery accounts in Saudi Arabia https://campaignme.com/science-sunshine-wins-smsa-express-jakdelivery-accounts-in-saudi-arabia/ Wed, 11 Feb 2026 13:10:02 +0000 https://campaignme.com/?p=116078 Science & Sunshine has been appointed as the creative agency of record for SMSA Express and JAKDelivery, marking two significant new wins in Saudi Arabia’s logistics and commerce sector. The appointments strengthen Science & Sunshine’s growing footprint in the Kingdom and reflect the agency’s focus on culturally grounded ideas that deliver real business impact. For […]

The post Science & Sunshine wins SMSA Express, JAKDelivery accounts in Saudi Arabia appeared first on Campaign Middle East.

]]> Science & Sunshine wins creative brief for Yasmina by Yango https://campaignme.com/science-sunshine-wins-creative-brief-for-yasmina-by-yango/ Wed, 21 May 2025 11:10:03 +0000 https://campaignme.com/?p=102733 Dubai-based independent agency Science & Sunshine has been appointed creative agency of record for Yasmina, the AI assistant developed by Yango Group, following a competitive pitch. Yasmina is a bilingual, human-like voice assistant designed to serve users across the Middle East. Developed with regional fluency – both linguistic and cultural – Yasmina offers support in […]

The post Science & Sunshine wins creative brief for Yasmina by Yango appeared first on Campaign Middle East.

]]> ‘Are we a little less Wild West and a little more cautious in 2025?’ https://campaignme.com/has-creativity-taken-a-backseat-in-favour-of-data/ Fri, 14 Mar 2025 11:25:49 +0000 https://campaignme.com/?p=97962 In a world obsessed with data, metrics and algorithms, has creativity taken a backseat? Whether the relentless pursuit of data-driven decisions has stripped brand, media, marketing and advertising of its magic. This month, we asked: Has the industry lost some of its showmanship and value in the pursuit of formulaic, data-led insights?  Has the industry […]

The post ‘Are we a little less Wild West and a little more cautious in 2025?’ appeared first on Campaign Middle East.

]]> IWD 2025: Gender parity stalls when work-life balance falters https://campaignme.com/iwd-2025-gender-parity-stalls-when-work-life-balance-falters/ Fri, 07 Mar 2025 12:30:07 +0000 https://campaignme.com/?p=97588 The brand and marketing industry has made giant strides in DEI over the past few years. However, women within the industry, who spoke to Campaign Middle East, claim that there’s still a long way to go, especially with systemic stereotypes around work-life balance. They shared their take on the age-old struggle to have a seat […]

The post IWD 2025: Gender parity stalls when work-life balance falters appeared first on Campaign Middle East.

]]> Top 10 Super Bowl 2025 advertisements ranked by Middle East creative leaders https://campaignme.com/top-10-super-bowl-lix-advertisements-ranked-by-middle-east-creative-leaders/ Tue, 18 Feb 2025 04:30:17 +0000 https://campaignme.com/?p=96461 You don’t have to be a Super Bowl fan to read the rest of this article. The 59th edition of the Super Bowl, the summit of the US National Football League that sees the top two teams in the league battle it out for a coveted trophy, wasn’t nearly as exciting as it was hyped […]

The post Top 10 Super Bowl 2025 advertisements ranked by Middle East creative leaders appeared first on Campaign Middle East.

]]> ICYMI: Netflix, Science & Sunshine bring Squid Game to life at Jeddah airport https://campaignme.com/icymi-netflix-science-sunshine-bring-squid-game-to-life-at-jeddah-airport/ Wed, 05 Feb 2025 11:40:01 +0000 https://campaignme.com/?p=95579 One of the most watched shows from late-2024 into early 2025, Squid Game’s second season made waves not only on Netflix, but also at Jeddah Airport in Saudi Arabia as the subscription video-on-demand (SVOD) over-the-top (OTT) streaming platform partnered with Dubai and Riyadh-based independent agency, Science & Sunshine, to woo domestic and international travellers. The one-day […]

The post ICYMI: Netflix, Science & Sunshine bring Squid Game to life at Jeddah airport appeared first on Campaign Middle East.

]]> The Annual 2024: Top 20 digital and integrated campaigns https://campaignme.com/the-annual-2024-top-20-digital-and-integrated-campaigns/ Thu, 26 Dec 2024 14:17:34 +0000 https://campaignme.com/?p=93992 As part of Campaign Middle East’s The Annual 2024 issue, we’ve rounded up the Top 20 integrated and digital campaigns that defined 2024. From eye-catching stunts to AI-generated variations, these campaigns highlight some of the region’s creative and impactful marketing efforts across various platforms. The top 20 integrated and digital campaigns list is part of […]

The post The Annual 2024: Top 20 digital and integrated campaigns appeared first on Campaign Middle East.

]]> Embracing the future of creativity at Dubai Lynx https://campaignme.com/embracing-the-future-of-creativity-at-dubai-lynx/ Sat, 30 Nov 2024 03:13:09 +0000 https://campaignme.com/?p=92985 In an industry driven by fresh ideas, constant evolution, and a thirst for innovation, Dubai Lynx is taking a significant leap forward. In a recent roundtable moderated by Lucy Harvey, Chief Growth Officer, Middle East, Turkey & Africa,  Burson and Marian Brannelly, Global Director of Awards, LIONS, a group of 11 agency creatives were brought […]

The post Embracing the future of creativity at Dubai Lynx appeared first on Campaign Middle East.

]]> Top 15 film campaigns in 2023 https://campaignme.com/top-15-film-campaigns-in-2023/ Fri, 29 Dec 2023 07:00:15 +0000 https://campaignme.com/?p=74198 1 Experience Abu Dhabi: Can’t Wait to Winter Agency: Serviceplan ME Produciton House: Dejavu 2 Etisalat by E&: Smiles, reward your everyday  Agency: Saatchi & Saatchi Production house: Big Kahuna Films 3 Cobone: Cobone Hostage Agency: Amber Communications, Dubai. Production House: Film Dojo Director: Arun Francis 4 Al Futtaim Ikea:  Monsters not included* Agency: Ogilvy Germany and Ogilvy […]

The post Top 15 film campaigns in 2023 appeared first on Campaign Middle East.

]]>