Sawsan Ghanem Archives - Campaign Middle East https://campaignme.com/tag/sawsan-ghanem/ Wed, 24 Jul 2024 06:37:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Sawsan Ghanem Archives - Campaign Middle East https://campaignme.com/tag/sawsan-ghanem/ 32 32 Pitching issues: Why brands, agencies need to “connect in a neutral setting” https://campaignme.com/pitching-issues-why-brands-agencies-need-to-connect-in-a-neural-setting/ Mon, 22 Jul 2024 13:09:33 +0000 https://campaignme.com/?p=87443 Over the past few weeks, numerous leaders have voiced their opinions to Campaign Middle East that the industry – brands, agency powerhouses, as well as independent organisations working under the awning of brand-building, marketing, advertising, and communications – need to come together and sort out the challenges faced around the pitching process. While some have […]

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]]> International Women’s Day 2021, by Active DMC’s Sawsan Ghanem https://campaignme.com/international-womens-day-2021-by-active-dmcs-sawsan-ghanem/ Mon, 08 Mar 2021 11:03:16 +0000 https://campaignme.com/?p=33737 A bit of history…. Dubai is home, I’ve lived here for the greater part of my life. I also lived and studied in the UK for a few years where I gained my BSc in Chemistry & Management from Kings College, London University and MA in International Business, from Webster Graduate School. I am a […]

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]]> A new exciting decade for communicators – by Sawsan Ghanem https://campaignme.com/a-new-exciting-decade-for-communicators/ Mon, 17 Feb 2020 10:36:42 +0000 https://campaignme.com/?p=21130 2019 was a challenging year on many fronts, politics, social media, media, influencers, natural disasters, all culminating with one denominator, dented trust. An era of ‘instability’ change and evolution is set to continue, directly impacting communicators, challenging them to grow into more holistic human beings and professionals. Pace of change is on turbo boost mode […]

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