Saffron Brand Consultants Archives - Campaign Middle East https://campaignme.com/tag/saffron-brand-consultants/ Mon, 16 Feb 2026 11:48:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Saffron Brand Consultants Archives - Campaign Middle East https://campaignme.com/tag/saffron-brand-consultants/ 32 32 The end of the monolith: Branding for the new Saudi individual https://campaignme.com/the-end-of-the-monolith-branding-for-the-new-saudi-individual/ Mon, 16 Feb 2026 09:36:13 +0000 https://campaignme.com/?p=116398 In Saudi Arabia, the brand landscape has transitioned massively. For 50 per cent of the population – all under 30 – the novelty of ‘transformation’ has worn off, replaced by a demand for substance. For a long time, empowerment, diversification and long-term ambition were the rallying cries of the Kingdom’s Vision 2030, backed by a […]

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]]> Tech Mahindra CMO reveals strategy, rollout behind brand refresh https://campaignme.com/tech-mahindra-cmo-reveals-strategy-rollout-behind-brand-refresh/ Wed, 12 Nov 2025 13:40:44 +0000 https://campaignme.com/?p=111765 As leading technology consulting and digital solutions firm Tech Mahindra marches towards its 40th year, it has undertaken a full-fledged brand refresh that aims to reflect its transformation into an artificial intelligence (AI)-era powerhouse that’s agile, fearless and relentless, focused on creating meaningful impact for its customers. While Campaign Middle East carried the news when […]

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