Rubicom Archives - Campaign Middle East https://campaignme.com/tag/rubicom/ Mon, 06 Jul 2026 08:08:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Rubicom Archives - Campaign Middle East https://campaignme.com/tag/rubicom/ 32 32 Batroun Foot City transforms a coastal city into a 39-day World Cup activation https://campaignme.com/batroun-foot-city-transforms-a-coastal-city-into-a-39-day-world-cup-activation/ Mon, 06 Jul 2026 08:08:55 +0000 https://campaignme.com/?p=124163 Batroun has been transformed into a large-scale FIFA World Cup fan destination through the launch of Batroun Foot City, an activation created by Batrouniyat that combines live football screenings with entertainment, hospitality and community experiences. Running throughout the tournament, the initiative aims to position the Lebanese city as a destination for football fans while supporting […]

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]]> The agency role is changing and so should the people inside it https://campaignme.com/the-agency-role-is-changing-and-so-should-the-people-inside-it/ Thu, 30 Apr 2026 09:28:34 +0000 https://campaignme.com/?p=121300 At Rubicom, we’ve started changing the titles of the people who sit closest to our clients. What used to be account managers and client servicing leads are now marketing managers and marketing directors. On paper, it looks like a simple shift in language. In reality, it forces a different way of thinking about the role, the […]

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]]> Rubicom Agency appoints Roy Nasrallah as Group CEO https://campaignme.com/rubicom-agency-appoints-roy-nasrallah-as-group-ceo/ Fri, 10 Apr 2026 07:20:48 +0000 https://campaignme.com/?p=120306 Rubicom Agency – an independent strategy and creative company operating across the MENA region with roots in Beirut and Dubai – has appointed Roy Nasrallah as Group CEO, marking a new phase of growth and a more defined strategic positioning for the agency across the region. The appointment signals a step forward in Rubicom’s evolution, as […]

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