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	<title>response times Archives - Campaign Middle East</title>
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		<title>Cover Feature: From a pitch to a partnership</title>
		<link>https://campaignme.com/cover-feature-from-a-pitch-to-a-partnership/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 11 May 2026 05:00:34 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editors' Picks]]></category>
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		<category><![CDATA[#Passant El Ghannam]]></category>
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		<category><![CDATA[billable hours]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Briefs]]></category>
		<category><![CDATA[business continuity]]></category>
		<category><![CDATA[commercial discipline]]></category>
		<category><![CDATA[commoditised]]></category>
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		<category><![CDATA[creative]]></category>
		<category><![CDATA[creative work]]></category>
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		<category><![CDATA[Ghassan Kassabji]]></category>
		<category><![CDATA[guardrails]]></category>
		<category><![CDATA[Horizon FCB MENA]]></category>
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		<category><![CDATA[Mazen Jawad]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[outcomes]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[pitches]]></category>
		<category><![CDATA[pitching]]></category>
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		<category><![CDATA[Ramzy Abouchacra]]></category>
		<category><![CDATA[Reema Al Shammasi]]></category>
		<category><![CDATA[response times]]></category>
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		<category><![CDATA[Sevgi Gur]]></category>
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		<category><![CDATA[Suad Merchant]]></category>
		<category><![CDATA[success metrics]]></category>
		<category><![CDATA[technical pitches]]></category>
		<category><![CDATA[thinking]]></category>
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		<category><![CDATA[transactional relationships]]></category>
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		<guid isPermaLink="false">https://campaignme.com/?p=121791</guid>

					<description><![CDATA[<p>A strange paradox has been normalised at the heart of the brand-agency partnership landscape in the Middle East. Brands claim that they want sharper thinking, strategic consumer insights, stronger distinctiveness, larger share of voice, tangible returns on investment and creative work that connects with communities long after campaigns end. Yet, current pitch systems and the [&#8230;]</p>
<p>The post <a href="https://campaignme.com/cover-feature-from-a-pitch-to-a-partnership/">Cover Feature: From a pitch to a partnership</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>From the Editor&#8217;s Desk: Feb 2026 &#8211; &#8216;Is the focus really on people?&#8217;</title>
		<link>https://campaignme.com/from-the-editors-desk-feb-2026-is-the-focus-really-on-people/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 11 Feb 2026 13:15:07 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editor's Note]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[agency leaders]]></category>
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		<category><![CDATA[Anup Oommen]]></category>
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		<category><![CDATA[response times]]></category>
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		<category><![CDATA[value]]></category>
		<category><![CDATA[Zapier]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=116082</guid>

					<description><![CDATA[<p>Now that the industry has pulled through the first month of 2026 – wait, wow! Has it only been a month? It feels like three – it’s worth asking some crucial questions: Has anything changed for the better this year or is it just more of the same? If something’s got to give, what should? [&#8230;]</p>
<p>The post <a href="https://campaignme.com/from-the-editors-desk-feb-2026-is-the-focus-really-on-people/">From the Editor&#8217;s Desk: Feb 2026 &#8211; &#8216;Is the focus really on people?&#8217;</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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