Reshma Bhatia Archives - Campaign Middle East https://campaignme.com/tag/reshma-bhatia/ Wed, 18 Mar 2026 12:20:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Reshma Bhatia Archives - Campaign Middle East https://campaignme.com/tag/reshma-bhatia/ 32 32 Philips reveals why personal care marketing must be consumer-led https://campaignme.com/philips-reveals-why-personal-care-marketing-must-be-consumer-led/ Wed, 18 Mar 2026 12:20:29 +0000 https://campaignme.com/?p=117978 Personal care has evolved from being driven by aesthetics into something broader and arguably more demanding: everyday health. Instead of focusing on the aisles where products sit, marketers must pay attention into the routines people build around them, demanding a redirection in marketing approaches driven by a more assertive customer.  Personal care is a category […]

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