Ramsey Naja Archives - Campaign Middle East https://campaignme.com/tag/ramsey-naja/ Mon, 15 Dec 2025 06:33:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Ramsey Naja Archives - Campaign Middle East https://campaignme.com/tag/ramsey-naja/ 32 32 OOH 2026 Briefing: Human-led creativity and programmatic DOOH steal the spotlight https://campaignme.com/campaign-ooh-briefing-human-led-creativity-and-programmatic-dooh-steal-the-spotlight/ Fri, 21 Nov 2025 14:04:30 +0000 https://campaignme.com/?p=112163 Campaign Middle East has successfully concluded its final industry event of the year: Campaign Breakfast Briefing: Out of Home 2026. The event brought more than 200 marketers, agency leaders, media owners and adtech leaders under one roof at The Metropolitan Hotel in Dubai on 21 November to take cognizance of challenges faced and set the […]

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]]> 16 industry experts to speak at Campaign’s OOH Breakfast Briefing https://campaignme.com/16-industry-experts-to-speak-at-campaigns-ooh-breakfast-briefing/ Tue, 11 Nov 2025 09:32:04 +0000 https://campaignme.com/?p=111654 The Campaign Breakfast Briefing: Out-Of-Home 2026 – Built For Impact is back on Friday, 21 November 2025 at the Metropolitan Hotel, Dubai, with a speaker lineup of 16 of the industry’s top experts on OOH, DOOH, programmatic, retail media and more. The event agenda will address top-of-mind themes within the OOH industry with discussions on […]

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]]> Tickets live for Campaign Breakfast Briefing: Out-of-Home 2026 https://campaignme.com/tickets-live-for-campaign-breakfast-briefing-out-of-home-2026/ Tue, 04 Nov 2025 09:23:10 +0000 https://campaignme.com/?p=111267 Tickets are now on sale for Campaign Middle East‘s highly coveted OOH Breakfast Briefing. The event, taking place on Friday, 21 November at 8 a.m. at the Metropolitan Hotel, Dubai is set to host more than 100 attendees within the outdoor advertising industry. The agenda promises game-changing learning from top marketing leaders such as: Katib […]

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]]> Pepsico astounds customers with What The Cup vending machine campaign https://campaignme.com/pepsico-astounds-customers-with-what-the-cup-vending-machine-campaign/ Thu, 21 Aug 2025 07:25:03 +0000 https://campaignme.com/?p=106709 Pepsico has launched a disruptive campaign, taking a unique smart beverage vending machine product that has existed in Thailand and expanding it beyond the Thai border, starting with Singapore and then to Dubai. Independent creative agency Das Kapital, headed by Hubert Boulos and Ramsey Naja, was tasked with positioning this multi-category innovation – right from […]

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]]> Predictions 2025: The year ahead for purpose https://campaignme.com/predictions-2025-the-year-ahead-for-purpose/ Wed, 05 Feb 2025 09:00:55 +0000 https://campaignme.com/?p=95680 When asked about humanity’s raison d’etre, one of the greatest scientific minds of our age, Dr. Brian Cox, suggested that, in the absence of other intelligent life, our existence “brings meaning to the universe”. In other words, having created pretty much everything, The Almighty didn’t just see that it was good; He wanted an audience […]

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]]> Ethical marketing: A ‘hook’ or a ‘good look’? https://campaignme.com/ethical-marketing-a-hook-or-a-good-look/ Mon, 04 Nov 2024 04:30:54 +0000 https://campaignme.com/?p=91788 We’ve entered an era of increasingly aware consumers. Customers know when they’re trading in their personal data for expectations of convenience, better experiences, and personalised touchpoints with brands. They have made their demands clear: to offer brand loyalty in return for services that mirror their eco conscious conscience, or to commit to being repeat customers, […]

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]]> Campaign Middle East ‘solves for sustainability’, shares OOH Guide 2025 https://campaignme.com/campaign-middle-east-solves-for-sustainability-shares-ooh-guide-2025/ Fri, 01 Nov 2024 10:48:48 +0000 https://campaignme.com/?p=91766 Campaign Middle East’s latest issue is now out on stands and available online. In this issue, Campaign Middle East offers heads of brand, marketers, and agency leaders the opportunity to share an honest take on whether the industry is ‘doing’ as much as it is ‘talking’ about sustainability, purpose-driven marketing, and ethical business practices across the wider […]

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]]> Should we kick creatives out of leadership and the boardroom? https://campaignme.com/should-we-kick-creatives-out-of-leadership-and-the-boardroom/ Fri, 16 Aug 2024 13:15:55 +0000 https://campaignme.com/?p=88393 “Do you want to see the industry improve? Let’s get creatives and creativity back in the boardroom and in C-level leadership roles.” These are comments echoed by a score of leaders in conversation with Campaign Middle East over coffee, so we decided to write about it and share their voice with the world. Several leaders […]

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]]> Ramsey Naja: “The industry has forgotten its staple diet” https://campaignme.com/ramsey-naja-the-industry-has-forgotten-its-staple-diet/ Wed, 26 Jun 2024 11:30:19 +0000 https://campaignme.com/?p=86301 In his book “War Is A Racket”, the wonderfully-named Major-General Smedley Darlington Butler described his service of 33 years in the military as being just “a muscle-man for Big Business, Wall Street and the bankers”. Coming from America’s most decorated serviceman, this was pretty heavy artillery fire and not exactly great recruitment copy. I mean, […]

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]]> OOH: The most in-your-face medium https://campaignme.com/ooh-the-most-in-your-face-medium/ Mon, 13 Nov 2023 07:30:44 +0000 https://campaignme.com/?p=71987 I’ve always had a problem with heavily-branded clothing. It’s not just the vulgarity associated with displaying the logo of an expensive brand – Indeed, I think that people who do this should emblazon the words “I can afford” across their chest before adding the brand’s name. No, it is a little more, erm, let’s say commercial than that. You see, I am in advertising. […]

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