QSR Archives - Campaign Middle East https://campaignme.com/tag/qsr/ Tue, 21 Apr 2026 05:44:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png QSR Archives - Campaign Middle East https://campaignme.com/tag/qsr/ 32 32 UAE business leaders signal next phase of growth: Publicis Groupe Middle East report https://campaignme.com/uae-business-leaders-signal-next-phase-of-growth-publicis-groupe-middle-east-report/ Mon, 20 Apr 2026 09:24:42 +0000 https://campaignme.com/?p=120768 Publicis Groupe Middle East has launched the Resilience Business Pulse, a market intelligence report offering a cross-sector view of how UAE business leaders responded to a period of regional disruption, and what those responses reveal about how the next phase of business in the country is likely to unfold. The report draws on insights from […]

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]]> Seen is not the same as remembered https://campaignme.com/seen-is-not-the-same-as-remembered/ Mon, 06 Apr 2026 04:30:10 +0000 https://campaignme.com/?p=118643 For decades, the outdoor advertising (OOH) industry has been anchored to a single metric: traffic volume. Highways became the gold standard. More cars meant more eyes, more eyes meant more value, and more value justified premium rates. The logic was clean, scalable, and easy to sell. But in 2026, that logic is showing its age. […]

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]]> Why the customer is king, but the product is key https://campaignme.com/why-the-customer-is-king-but-the-product-is-key/ Wed, 01 Apr 2026 11:07:23 +0000 https://campaignme.com/?p=118499 Burger King’s latest campaign is taking the old adage ‘the customer is always right’ to a whole new level. The fast-food chain’s latest ad, There’s a New King and It’s You, sees President Tom Curtis acknowledge the chain’s shortcomings, from slow service to simple mistakes, before promising to reinvest nationwide with a customer-centric approach. The […]

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]]> RICC McDonald’s picks MRM Saudi Arabia as CRM agency of record https://campaignme.com/ricc-mcdonalds-partners-with-mrm-saudi-arabia-as-crm-agency-of-record/ Mon, 01 Sep 2025 13:00:11 +0000 https://campaignme.com/?p=107837 McDonald’s Riyadh International Catering Corporation (RICC McDonald’s) has picked MRM Saudi Arabia as its agency of record (AOR) for Customer Relationship Management (CRM) in Saudi Arabia, following a competitive agency selection process. The agency will lead CRM across the brand’s 264 restaurants in the Kingdom, reinforcing McDonald’s commitment to deliver personalised, tech-driven customer experiences in […]

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]]> 94% of Saudis use social platforms to decide where to eat, shop, travel https://campaignme.com/94-of-saudis-use-social-platforms-to-decide-where-to-eat-shop-and-travel/ Tue, 26 Aug 2025 10:08:05 +0000 https://campaignme.com/?p=107183 Social platforms are not only being used to search, but also to spark discovery, inspiration and make decisions. Close to 94 per cent of people surveyed in Saudi Arabia stated that they use social platforms to discover and decide where to eat, shop and travel, according to the latest research released by Snapchat, in partnership […]

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]]> Publicis Middle East wins Pizza Hut creative account https://campaignme.com/publicis-middle-east-wins-pizza-hut-creative-account/ Thu, 05 Jan 2023 10:09:32 +0000 https://campaignme.com/?p=56866 Publicis Middle East, an advertising agency under Publicis Groupe, has won the Pizza Hut account for the region, after a competitive pitch process taking place over several months. As lead creative agency partner, Publicis Middle East will work closely with Pizza Hut on their market strategy, creative communication campaigns and positioning of the brand and […]

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]]> ‿ And Us named creative AOR for Hardee’s in MENA https://campaignme.com/and-us-named-creative-aor-for-hardees-in-mena/ Sun, 12 Jul 2020 13:00:35 +0000 https://campaignme.com/?p=25751 Today, ‿ and us announced it has been named the creative agency of record for Hardee’s® in the Middle East and North Africa. ‿ and us Dubai will handle all aspects of Hardee’s as their creative agency of record for their strategic planning, marketing communications, design and branding. The announcement marks ‿ and us’s second big […]

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]]> Leo Burnett creates Sand Clock for McDonald’s during Ramadan https://campaignme.com/leo-burnett-creates-a-sand-clock-for-mcdonalds-during-ramadan/ Mon, 11 May 2020 12:07:06 +0000 https://campaignme.com/?p=24445 Ramadan, the holy month of fasting during the daily hours, began on the 24th of April. This begins a month where food companies must abstain from showing food in their ads to avoid temptation during fasting. Despite this, McDonald’s Saudi Arabia have created a novel new way to advertise its products without being disrespectful to the Muslim faith.   […]

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