Prestidge Group Archives - Campaign Middle East https://campaignme.com/tag/prestidge-group/ Fri, 23 Aug 2024 13:40:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Prestidge Group Archives - Campaign Middle East https://campaignme.com/tag/prestidge-group/ 32 32 People persuade, not faceless brands: The case for executive branding https://campaignme.com/people-persuade-not-faceless-brands-the-case-for-executive-branding/ Tue, 09 Jul 2024 15:38:46 +0000 https://campaignme.com/?p=86924 Over the past year, executive branding of C-suite leaders, corporate “influencers”, and brand ambassadors have been remarkably more persuasive and generated greater conversations in a ‘people-first’ digital and social media environment than most company brands. Case in point: Conversations from Cannes Lions revolved around Scott Galloway’s “the era of brand is over” in 2023 and […]

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]]> Fired up: How to do the fireside chats right – by Mariam Farag https://campaignme.com/fired-up-how-to-do-the-fireside-chats-right-by-mariam-farag/ Wed, 22 Jun 2022 10:33:26 +0000 https://campaignme.com/?p=50505 Having worked with multiple industries, I know how important data and information are to business growth and progress. But I also know that every organization needs human connection and understanding as its foundation if it wants sustainable success.   Combining the two – a desire to find new ways to grow and improve business practices while […]

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]]> The Branding Power of Influence – When You’re Too Big to Cancel, by Prestidge Group’s Briar Prestidge https://campaignme.com/the-branding-power-of-influence-when-youre-too-big-to-cancel-by-prestidge-groups-briar-prestidge/ Thu, 28 Apr 2022 07:20:35 +0000 https://campaignme.com/?p=48137 2022 started with Joe Rogan making the news for one thing or another. He managed to stoke the right, left, and even the usually placid middle—dividing audiences (old and new) on everything from Covid to controversies over his Spotify platform and account. From old-timers Joni Mitchell and Neil Young to today’s A-List celebrities like Dwayne […]

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]]> Building Brand ‘You’, by Prestidge Group’s Briar Prestidge https://campaignme.com/building-brand-you-by-prestidge-groups-briar-prestidge/ Wed, 20 Oct 2021 07:04:08 +0000 https://campaignme.com/?p=41836 Branding has long been the territory of marketers, but social media platforms have forever changed the way we operate. Traditionally, it was enough for businesses like Apple, Nike, Coke, Virgin, and Tesla, among others, to reach out to an audience with a consistent market tone, messaging, voice, and persona. Signature slogans like Apple’s “Think Different” […]

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