press releases Archives - Campaign Middle East https://campaignme.com/tag/press-releases/ Mon, 06 Oct 2025 11:14:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png press releases Archives - Campaign Middle East https://campaignme.com/tag/press-releases/ 32 32 AI is the new oil, but are we fuelling comms on fumes? https://campaignme.com/ai-is-the-new-oil-but-are-we-fuelling-comms-on-fumes/ Mon, 06 Oct 2025 05:40:16 +0000 https://campaignme.com/?p=109778 Once upon a time, oil built the UAE’s fortunes. Now AI is being positioned as its successor: limitless, transformative, and – if you believe the hype – smarter than your average strategist on a Sunday morning. The shift isn’t subtle; oil was the fuel of industry, AI is the fuel of influence. The UAE has […]

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]]> Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign https://campaignme.com/ford-reveals-strategy-behind-beyond-the-blue-oval-marcomms-campaign/ Fri, 29 Nov 2024 10:08:06 +0000 https://campaignme.com/?p=92973 Ford Middle East has revealed the strategy and rollout of its ‘Beyond the Blue Oval’ marketing communications campaign, which included the execution of a social media campaign complementing traditional media outreach designed to offer consumers a deep, immersive dive into the Ford brand DNA, The campaign, which incorporated stories, live coverage, Reels and thousands of […]

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